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Beverage Marketing News Fax
Swedish Health Water - - Now Available In The United States For The First Time By Richard Davis (Adds details, byline, to previous story)STOCKHOLM, Sweden--(BEVERAGE MARKETING)--Thursday, December 9, 2004The sign still reads "Dangerous Curves Ahead" but drivers on the road to Stenkulla, Sweden can lift their feet off the brake a little, no not to pass some femme fatale fashion model driving her Italian sports car too slow, but because they have re-paved the road, due to all the heavy truck traffic hauling Stenkulla bottled water to the Gothenburg harbor for export. Stenkulla is located in the small town of Bollebygd, in the southwest of Sweden. Stenkulla Brunn AB, was founded in 1994 by Peter Edin, when he discovered a natural artesian spring bubbling up on his land in Stenkulla, it appears this back-yard find, has become the preferred restaurant table water of choice for today's health conscious."Our healthful water is popular as a daily drink for people with psoriasis and rheumatism, as well as people with muscular, digestive and heart problems," said Edin. "Water researchers have conducted many tests on Stenkulla's water and determined that the mineral composition and unique pH of 8.2 is a perfect combination for health and well-being. This is why I proudly say that I have Sweden's healthiest water." stated Edin. It's a well-known fact that people in the town of Bollebygd live eight years longer than the average Swede. The high quality of water in this region is most likely contributing to this.Edin had a boatload of reasons to start exporting Stenkulla beyond the major cities in Sweden that where initially targeted for introduction of this fine table water in its stylish champagne style package, but this wasn't enough to woo big Swedish supermarket's so a PET version was later added. But the story of Stenkulla is a cold and rocky one, it actually began more than 10,000 years ago-in the Ice Age-when the inland ice was migrating through the small town of Bollebygd, which was then a fjord. When the ice melted it left behind glacial milk, which is a unique combination of minerals, sand and rocks, which today filters Stenkulla pure and gives it a slight basic character and neutral tasting flavor.Despite the luxury price that ranges form 60-100 Swedish Kronor per bottle, the water is selling quite well as a healthful alternative to wine and spirits in restaurants. Stenkulla which in English means simply "Stone Hill", is considered a healing water. Although the powers-that-be at Stenkulla Brunn AB are reluctant to address the matter, Stenkulla is now becoming a medically prescribed health drink in Sweden. This filtering process, which takes place over a very long period of time, creates a natural artesian water of the highest quality boasting a unique pH level of 8.2. In addition to its naturally crisp and fresh flavor, Stenkulla Water provides the right mineral balance that we need to feel our best. Production is under the supervision the local Environment and Health Office, authorized by the Swedish Food Administration. For more inf. www.stenkulla.com. CONTACT:Stenkulla Brunn ABPeter Edin, +46 33 - 28 97 95 info@stenkulla.com http://www.stenkulla.com
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Tuesday, May 22, 2007
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Beverage Marketing News Fax
Grand Vision, Tall Order For Viking Bottled Water CompanyBy Richard Davis (Adds details, byline, to previous story)NEW YORK CITY--(BEVERAGE MARKETING)--Saturday, December 4, 2004The fragmented Scandinavian bottled water industry has generated a torrent of new so called "designer waters", the latest to wash up on the shores of Vinland - is from VOSS of Norway ASA, the parent company of VOSS USA Inc., who recently signed a private placement led by The Shansby Group, a private equity firm that specializes in investing in branded consumer product companies. The terms of the investment were not disclosed. With all the breakneck speed of a Viking raiding party, VOSS Artesian Water has captured the High-end Hotel and restaurant market for bottled water by storm. Who would have guessed that the ubiquitous pastel bottle of Evian would fall fashion victim to a Norwegian spring water from the wilds of Norway. "Viking" Chief Executive Officer Ole Christian Sandberg has reinvented Nordic bottled water with his flagship brand: VOSS Artesian Water, which may be perhaps one of the world's purest waters on the market today. "We are extremely pleased to add The Shansby Group as an investor," said Mr. Sandberg. "We greatly value their capabilities and extensive track record of building successful consumer brands."VOSS's uniquely designed cylindrical bottle, unmatched water purity, and innovative distribution strategy have made it one of the leading ultra-premium bottled water brands. The company bottles at a secluded spring near Stavanger where legion has it that a Viking Chieftain drank from the spring in the year 1028. Norway's first inhabitants settled around Stavanger 10,000 years ago. It was also here the Norwegian Kingdom was consolidated into one realm in the Hafrsfjord when the Vikings met in battle in 872 AD. VOSS operates its sales and marketing functions out of New York. The high-flying start-up has been criticized of late as being an over-priced posh restaurant style water, (as much as $16 dollars a bottle in some New York restaurants) in what looks like a French perfume bottle, however VOSS's clean package was inspired by a tall glacial water-fall, in fact - that is the old Norse translation of the word "voss", which is still in use today in Icelandic, but despite the flack, investors love the water and are confident they are not pouring their money down the drain, despite a new wave of high-profile and revamped Scandinavian bottled waters entering the US bottled water market again, who could forget Volvo's Ramlösa - the one time bottled water King of Sweden. The dilemma faced by VOSS is that international demand is still greater than its current production, a nice long boat to be in, but the spring water saga continues for our Norse explorers."Voss is well known as selling one of the world's purest waters to only the finest hotels and restaurants." said Charles ("Chuck") H. Esserman, Co-founder and Managing Director of The Shansby Group. "The Company has no desire nor intention to be a mass market brand. It's not surprising that demand is extremely strong for their ultra-premium product." said Esserman. The Shansby Group is a leading private equity firm focused exclusively on investing in branded consumer product companies. With over $800 million in capital under management, The Shansby Group has invested in such brands as Terra Chips, glaceau vitaminwater, Don Miguel, Famous Amos, MET-Rx, Mauna Loa and others. The firm works closely with management teams to build leading companies and strong brands. For more inf. check out www.shansby.com or www.vosswater.com.CONTACT:VOSS USA Inc.Nina Brondmo 212/995-2255nina@vosswater.com-or-The Shansby GroupSteven S. Anreder 212/532-3232steven.anreder@anreder.com
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Beverage Marketing News Fax
Grand Vision, Tall Order For Viking Bottled Water CompanyBy Richard Davis (Adds details, byline, to previous story)NEW YORK CITY--(BEVERAGE MARKETING)--Saturday, December 4, 2004The fragmented Scandinavian bottled water industry has generated a torrent of new so called "designer waters", the latest to wash up on the shores of Vinland - is from VOSS of Norway ASA, the parent company of VOSS USA Inc., who recently signed a private placement led by The Shansby Group, a private equity firm that specializes in investing in branded consumer product companies. The terms of the investment were not disclosed. With all the breakneck speed of a Viking raiding party, VOSS Artesian Water has captured the High-end Hotel and restaurant market for bottled water by storm. Who would have guessed that the ubiquitous pastel bottle of Evian would fall fashion victim to a Norwegian spring water from the wilds of Norway. "Viking" Chief Executive Officer Ole Christian Sandberg has reinvented Nordic bottled water with his flagship brand: VOSS Artesian Water, which may be perhaps one of the world's purest waters on the market today. "We are extremely pleased to add The Shansby Group as an investor," said Mr. Sandberg. "We greatly value their capabilities and extensive track record of building successful consumer brands."VOSS's uniquely designed cylindrical bottle, unmatched water purity, and innovative distribution strategy have made it one of the leading ultra-premium bottled water brands. The company bottles at a secluded spring near Stavanger where legion has it that a Viking Chieftain drank from the spring in the year 1028. Norway's first inhabitants settled around Stavanger 10,000 years ago. It was also here the Norwegian Kingdom was consolidated into one realm in the Hafrsfjord when the Vikings met in battle in 872 AD. VOSS operates its sales and marketing functions out of New York. The high-flying start-up has been criticized of late as being an over-priced posh restaurant style water, (as much as $16 dollars a bottle in some New York restaurants) in what looks like a French perfume bottle, however VOSS's clean package was inspired by a tall glacial water-fall, in fact - that is the old Norse translation of the word "voss", which is still in use today in Icelandic, but despite the flack, investors love the water and are confident they are not pouring their money down the drain, despite a new wave of high-profile and revamped Scandinavian bottled waters entering the US bottled water market again, who could forget Volvo's Ramlösa - the one time bottled water King of Sweden. The dilemma faced by VOSS is that international demand is still greater than its current production, a nice long boat to be in, but the spring water saga continues for our Norse explorers."Voss is well known as selling one of the world's purest waters to only the finest hotels and restaurants." said Charles ("Chuck") H. Esserman, Co-founder and Managing Director of The Shansby Group. "The Company has no desire nor intention to be a mass market brand. It's not surprising that demand is extremely strong for their ultra-premium product." said Esserman. The Shansby Group is a leading private equity firm focused exclusively on investing in branded consumer product companies. With over $800 million in capital under management, The Shansby Group has invested in such brands as Terra Chips, glaceau vitaminwater, Don Miguel, Famous Amos, MET-Rx, Mauna Loa and others. The firm works closely with management teams to build leading companies and strong brands. For more inf. check out www.shansby.com or www.vosswater.com.CONTACT:VOSS USA Inc.Nina Brondmo 212/995-2255nina@vosswater.com-or-The Shansby GroupSteven S. Anreder 212/532-3232steven.anreder@anreder.com
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Beverage Marketing News Fax
Sexy Sauerkraut; Frank's Is Mixing Up A Potent New Batch Of Kraut Juice!By Richard Davis (Adds details, byline, to previous story)FREMONT, Ohio--(BEVERAGE MARKETING)--Wednesday, December 1, 2004In the mid-west branding iron innovations come and go with the territory, like the grill your own steak-house concept or the milk your own dairy cow, where by city folks, can adopt their own Holstein cow right out of the herd and actually milk old bossy on the weekends for farm fresh milk, but one such farm innovation has been around since sliced bread, and is still going strong it's Frank's Kraut Juice, yes home made sauerkraut juice was believed to be an aphrodisiac, but today it is being toted as a cancer inhibitor.In a recent study published in the Journal of Agricultural and Food Chemistry concluded that sauerkraut contains compounds that have medical benefits. In the study, researchers discovered that sauerkraut contained substances called isothiocynates, which prevent cancer growth. Fermented cabbage juice is also rich in cruciferous phytochemicals which may also enhance the nitric oxide pathway, a key signaling molecule for male erection and female arousal. Sauerkraut juice taste pretty bad awful, but cabbage patch aficionados say they drink the stuff straight right out of the crock, not for its unique taste, an acquired one at that, not unlike that of today's energy drinks with their medicine-like taste, but for its reputed anti-fatigue effects that invigorates them with improved performance and stamina. So to improve your health and your sex life down on the farm, you better drink that kraut juice, or if you live in city, you can still get Frank's Kraut Juice in the 7.5 oz. cans, or better yet why not try Frank's Sauerkraut shaken and not stirred, the Frank's K'Tini, is the classic martini served with a sauerkraut stuffed olive that has been marinated in vermouth, so if you want to get crocked on kraut, simply stuff two large Lindsay green olives with Frank's Bavarian style or Regular Sauerkraut, then marinate the lucky olives in fresh vermouth overnight. Shake two ounces of premium vodka in an ice filled shaker. Pour chilled into a martini glass; add the two libido loaded olives, and you've got the K'Tini. "Want to stay sexy and svelte? Make sauerkraut your choice. The K'Tini's sauerkraut-stuffed olive infuses the cocktail with just the right amount of zip, heralding a return to the tradition that made the drink a classic," says Chris Smith, VP of Marketing for The Fremont Company, producers of Frank's Sauerkraut and Kraut Juice. Mr. Smith says his great grandfather founded the company some 100 years ago, during its centennial celebration the company has begun a campaign to make kraut sexy and appealing to a new generation of young potential consumers, beginning with the launch of the K'Tini. Mr. Smith is spearheading the effort to make sauerkraut fashionable and sexy again.CONTACT:BIGfrontier for The Fremont CompanyLindsay Kahn, 312/224-8546 lkahn@bigfrontier.orghttp://www.sauerkraut.com
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Beverage Marketing News Fax
Sexy Sauerkraut; Frank's Is Mixing Up A Potent New Batch Of Kraut Juice!By Richard Davis (Adds details, byline, to previous story)FREMONT, Ohio--(BEVERAGE MARKETING)--Wednesday, December 1, 2004In the mid-west branding iron innovations come and go with the territory, like the grill your own steak-house concept or the milk your own dairy cow, where by city folks, can adopt their own Holstein cow right out of the herd and actually milk old bossy on the weekends for farm fresh milk, but one such farm innovation has been around since sliced bread, and is still going strong it's Frank's Kraut Juice, yes home made sauerkraut juice was believed to be an aphrodisiac, but today it is being toted as a cancer inhibitor.In a recent study published in the Journal of Agricultural and Food Chemistry concluded that sauerkraut contains compounds that have medical benefits. In the study, researchers discovered that sauerkraut contained substances called isothiocynates, which prevent cancer growth. Fermented cabbage juice is also rich in cruciferous phytochemicals which may also enhance the nitric oxide pathway, a key signaling molecule for male erection and female arousal. Sauerkraut juice taste pretty bad awful, but cabbage patch aficionados say they drink the stuff straight right out of the crock, not for its unique taste, an acquired one at that, not unlike that of today's energy drinks with their medicine-like taste, but for its reputed anti-fatigue effects that invigorates them with improved performance and stamina. So to improve your health and your sex life down on the farm, you better drink that kraut juice, or if you live in city, you can still get Frank's Kraut Juice in the 7.5 oz. cans, or better yet why not try Frank's Sauerkraut shaken and not stirred, the Frank's K'Tini, is the classic martini served with a sauerkraut stuffed olive that has been marinated in vermouth, so if you want to get crocked on kraut, simply stuff two large Lindsay green olives with Frank's Bavarian style or Regular Sauerkraut, then marinate the lucky olives in fresh vermouth overnight. Shake two ounces of premium vodka in an ice filled shaker. Pour chilled into a martini glass; add the two libido loaded olives, and you've got the K'Tini. "Want to stay sexy and svelte? Make sauerkraut your choice. The K'Tini's sauerkraut-stuffed olive infuses the cocktail with just the right amount of zip, heralding a return to the tradition that made the drink a classic," says Chris Smith, VP of Marketing for The Fremont Company, producers of Frank's Sauerkraut and Kraut Juice. Mr. Smith says his great grandfather founded the company some 100 years ago, during its centennial celebration the company has begun a campaign to make kraut sexy and appealing to a new generation of young potential consumers, beginning with the launch of the K'Tini. Mr. Smith is spearheading the effort to make sauerkraut fashionable and sexy again.CONTACT:BIGfrontier for The Fremont CompanyLindsay Kahn, 312/224-8546 lkahn@bigfrontier.orghttp://www.sauerkraut.com
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Beverage Marketing News Fax
Forget Thanksgiving; Now Every Day Can Be Turkey Day With New Line Of Turkey & Gravy Sodas By Richard Davis (Adds details, byline, to previous story)SEATTLE, Wash.--(BEVERAGE MARKETING)--Monday, November 15, 2004Going cold turkey, could be easier then you think, no I don't mean quitting smoking, but guzzling a ice cold Turkey & Gravy Soda. Not your cup of tea? OK, Pilgrim hang on to you hat how about mom's favorite Green Bean Casserole Soda, (no one ever eats the stuff but folks still insist on making Green Bean Casserole during the holidays) and for Idaho spud lovers, its buttery Mashed Potato & Butter Soda. There is no shortage of Turkey & Gravy Soda this Thanksgiving, thanks to Jones Soda Company's limited edition holiday pack of five new seasonal flavors which also includes a Christmas Fruitcake Soda and Cranberry Soda for those who crave taste of cranberry sauce for their turkey pop dinner."Our holiday pack takes the work, worries and cost out of preparing a turkey dinner, so our consumers can spend more time with their loved ones. We even included utensils," says Peter van Stolk, President and CEO of Seattle-based Jones Soda Company. "We realized consumers are concerned about the 2,000 calories that each full holiday meal contains. That's why we made our sodas zero calories and zero carbs. Now, you can enjoy all the mashed potatoes and butter without worrying about the carbs." However, last year liquid turkey lover's where unable to get their hands-on Turkey & Gravy Soda, some had to shell out $63 on eBay, for a two-bottle set. This year Peter van Stolk says Jones Soda will deliver some 15,000 of the so called "turkey dinner packages" that include 1 - 12 ounce bottle each of Green Bean Casserole Soda, Mashed Potato & Butter Soda, Fruitcake Soda, Cranberry Soda and Turkey & Gravy Soda. You can pick up the Turkey of all sodas at Target stores throughout the United States and at other retailers, between $14.95-16.95, with proceeds benefiting Toys for Tots. Nonetheless, some Turkey-Day aficionados are still waiting online at http://www.jonessoda.com for the inclusion of the Oyster Stuffing Soda, perhaps it will be in next years holiday pack line-up.CONTACT:Jones Soda Co.Jennifer Cue, 206-624-3357 jencue@jonessoda.comhttp://www.jonessoda.com-or- Michelle Whitehead, 800/656-6050 michelle@jonessoda.comhttp://www.jonessoda.com
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Beverage Marketing News Fax
Forget Thanksgiving; Now Every Day Can Be Turkey Day With New Line Of Turkey & Gravy Sodas By Richard Davis (Adds details, byline, to previous story)SEATTLE, Wash.--(BEVERAGE MARKETING)--Monday, November 15, 2004Going cold turkey, could be easier then you think, no I don't mean quitting smoking, but guzzling a ice cold Turkey & Gravy Soda. Not your cup of tea? OK, Pilgrim hang on to you hat how about mom's favorite Green Bean Casserole Soda, (no one ever eats the stuff but folks still insist on making Green Bean Casserole during the holidays) and for Idaho spud lovers, its buttery Mashed Potato & Butter Soda. There is no shortage of Turkey & Gravy Soda this Thanksgiving, thanks to Jones Soda Company's limited edition holiday pack of five new seasonal flavors which also includes a Christmas Fruitcake Soda and Cranberry Soda for those who crave taste of cranberry sauce for their turkey pop dinner."Our holiday pack takes the work, worries and cost out of preparing a turkey dinner, so our consumers can spend more time with their loved ones. We even included utensils," says Peter van Stolk, President and CEO of Seattle-based Jones Soda Company. "We realized consumers are concerned about the 2,000 calories that each full holiday meal contains. That's why we made our sodas zero calories and zero carbs. Now, you can enjoy all the mashed potatoes and butter without worrying about the carbs." However, last year liquid turkey lover's where unable to get their hands-on Turkey & Gravy Soda, some had to shell out $63 on eBay, for a two-bottle set. This year Peter van Stolk says Jones Soda will deliver some 15,000 of the so called "turkey dinner packages" that include 1 - 12 ounce bottle each of Green Bean Casserole Soda, Mashed Potato & Butter Soda, Fruitcake Soda, Cranberry Soda and Turkey & Gravy Soda. You can pick up the Turkey of all sodas at Target stores throughout the United States and at other retailers, between $14.95-16.95, with proceeds benefiting Toys for Tots. Nonetheless, some Turkey-Day aficionados are still waiting online at http://www.jonessoda.com for the inclusion of the Oyster Stuffing Soda, perhaps it will be in next years holiday pack line-up.CONTACT:Jones Soda Co.Jennifer Cue, 206-624-3357 jencue@jonessoda.comhttp://www.jonessoda.com-or- Michelle Whitehead, 800/656-6050 michelle@jonessoda.comhttp://www.jonessoda.com
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Beverage Marketing News Fax
Forget Viagra; Lil' Jon Is Mixing Up A Potent New Batch Of Crunk Juice!By Richard Davis (Adds details, byline, to previous story)ATLANTA, Georgia--(BEVERAGE MARKETING)--Friday, November 12, 2004What do sexy supermodels, millionaire rap stars, and energy drinks all have in common, well before the advent of impotence drugs like Viagra, Cialis and Levitra, 1890's pharmacist regularly prescribed herbal-based elixirs such as Moxie, Dr Pepper and Coca-Cola, yes gone are the potent patent medicine era ingredients in today's soft drinks. In fact, the later beverage concocted in Atlanta, Georgia for medical purposes used both cocaine and the kola nut, later, de-cocainized coca was used for the drink until 1948 when coca was omitted from the drink altogether. Now the trend is up all-night energy drink cocktails such are Red Bull and ABSOLUT, a Britney Spears favorite, that is very popular with clubgoers, in fact, the combination is the No. 1 drink choice of 21-to-30-year-old drinkers, it has replaced the traditional champagne and caviar brunch that once set the mood for romance. But despite warnings not to mix booze with Red Bull, rap stars such as Lil' Jon, who say they started the trend, are doing just that, taking a swig of Red Bull and Hennessy on stage to get 'crazy drunk' or Crunked! Getting wired and drunk while performing is nothing new, listen to Janis Joplin's slurred rendition of "Oh Lord, won't you buy me a Mercedes Benz ? My friends all drive Porsches, I must make amends..."Who's afraid of experiencing the Red Bull rapture, and getting crunked with high-energy rap music designed strictly for the clubs, certainly not Lil' Jon and the East Side Boyz's who are the self proclaimed 'Kings of Crunk'. Crunk is widely used to describe a genre of Hip-Hop music, apparently coined from 'crazy' and 'drunk' is also the name of Lil' Jon's CD, who's real name is Jonathan Smith. Lil' Jon recently said, "if you can't handle [Crunk Juice], you shouldn't necessarily try to crunk it every trip, 24/7, it can get annoying, people screaming, at you all day," he said, "They don't understand that you can't be crunked all the time." For a quick crunk fix, download Lil' Jon and the East Side Boyz's single 'Get Low' from last year's debut album, Kings of Crunk at www.liljononline.com or better yet download a can of the real thing. Yes, Lil' Jon got his own namesake energy drink it's called CRUNK!!!™ Energy Drink. With a natural energy level more than two and a half times higher than that of Red Bull, it's no wonder CRUNK!!! has become the dance clubs energy drink of choice. What's more, CRUNK!!! holds the promise of great sex, its main ingredient happens to be guaraná (Paullinia cupana), a South American berry that's reputed to be a powerful aphrodisiac, that is also effective against mental and physical fatigue. Guaraná owes its stimulating virtue to an alkaloid (guaranin) that is chemically allied to caffeine. CRUNK!!! also contains the amino acid L-carnitine, which enhances the nitric oxide pathway, a key signaling molecule for male erection and female arousal, along with the herb Ashwaganda, a member of the pepper family known as Withania somnifera that is considered the 'ginseng' of Ayurvedic medicine, providing increased sexual capacity (fertility and libido) while enhancing mental awareness.In addition to its maximum energy formulation of ginseng (Panax ginseng), horny goat weed (Epimedium) and damiana (Turnera aphrodisiaca), developed for the King of Crunk, CRUNK!!! also has a great pomegranate flavor that overcomes the current negative of most energy drinks; their medicine-like taste. And, unlike other energy drinks CRUNK!!! will take care of your hangover with Milk Thistle (Silybum marianume) and Skullcap (Scutellaria lateriflora), along with other botanical extracts including white willow an herb that has been proved to be as effective as conventional painkillers in a clinical trial. Check out this playboy style energy drink at www.crunkenergydrink.com.CONTACT:Crunk LLCJon Crecy, 858/518-0384 jon@crunkenergydrink.comhttp://www.crunkenergydrink.com
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Beverage Marketing News Fax
Forget Viagra; Lil' Jon Is Mixing Up A Potent New Batch Of Crunk Juice!By Richard Davis (Adds details, byline, to previous story)ATLANTA, Georgia--(BEVERAGE MARKETING)--Friday, November 12, 2004What do sexy supermodels, millionaire rap stars, and energy drinks all have in common, well before the advent of impotence drugs like Viagra, Cialis and Levitra, 1890's pharmacist regularly prescribed herbal-based elixirs such as Moxie, Dr Pepper and Coca-Cola, yes gone are the potent patent medicine era ingredients in today's soft drinks. In fact, the later beverage concocted in Atlanta, Georgia for medical purposes used both cocaine and the kola nut, later, de-cocainized coca was used for the drink until 1948 when coca was omitted from the drink altogether. Now the trend is up all-night energy drink cocktails such are Red Bull and ABSOLUT, a Britney Spears favorite, that is very popular with clubgoers, in fact, the combination is the No. 1 drink choice of 21-to-30-year-old drinkers, it has replaced the traditional champagne and caviar brunch that once set the mood for romance. But despite warnings not to mix booze with Red Bull, rap stars such as Lil' Jon, who say they started the trend, are doing just that, taking a swig of Red Bull and Hennessy on stage to get 'crazy drunk' or Crunked! Getting wired and drunk while performing is nothing new, listen to Janis Joplin's slurred rendition of "Oh Lord, won't you buy me a Mercedes Benz ? My friends all drive Porsches, I must make amends..."Who's afraid of experiencing the Red Bull rapture, and getting crunked with high-energy rap music designed strictly for the clubs, certainly not Lil' Jon and the East Side Boyz's who are the self proclaimed 'Kings of Crunk'. Crunk is widely used to describe a genre of Hip-Hop music, apparently coined from 'crazy' and 'drunk' is also the name of Lil' Jon's CD, who's real name is Jonathan Smith. Lil' Jon recently said, "if you can't handle [Crunk Juice], you shouldn't necessarily try to crunk it every trip, 24/7, it can get annoying, people screaming, at you all day," he said, "They don't understand that you can't be crunked all the time." For a quick crunk fix, download Lil' Jon and the East Side Boyz's single 'Get Low' from last year's debut album, Kings of Crunk at www.liljononline.com or better yet download a can of the real thing. Yes, Lil' Jon got his own namesake energy drink it's called CRUNK!!!™ Energy Drink. With a natural energy level more than two and a half times higher than that of Red Bull, it's no wonder CRUNK!!! has become the dance clubs energy drink of choice. What's more, CRUNK!!! holds the promise of great sex, its main ingredient happens to be guaraná (Paullinia cupana), a South American berry that's reputed to be a powerful aphrodisiac, that is also effective against mental and physical fatigue. Guaraná owes its stimulating virtue to an alkaloid (guaranin) that is chemically allied to caffeine. CRUNK!!! also contains the amino acid L-carnitine, which enhances the nitric oxide pathway, a key signaling molecule for male erection and female arousal, along with the herb Ashwaganda, a member of the pepper family known as Withania somnifera that is considered the 'ginseng' of Ayurvedic medicine, providing increased sexual capacity (fertility and libido) while enhancing mental awareness.In addition to its maximum energy formulation of ginseng (Panax ginseng), horny goat weed (Epimedium) and damiana (Turnera aphrodisiaca), developed for the King of Crunk, CRUNK!!! also has a great pomegranate flavor that overcomes the current negative of most energy drinks; their medicine-like taste. And, unlike other energy drinks CRUNK!!! will take care of your hangover with Milk Thistle (Silybum marianume) and Skullcap (Scutellaria lateriflora), along with other botanical extracts including white willow an herb that has been proved to be as effective as conventional painkillers in a clinical trial. Check out this playboy style energy drink at www.crunkenergydrink.com.CONTACT:Crunk LLCJon Crecy, 858/518-0384 jon@crunkenergydrink.comhttp://www.crunkenergydrink.com
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ego BOOSTER
Beverage Marketing News Faxego BOOSTER Is Here In ParadiseBy Richard Davis (Adds details, byline, to previous story) HONOLULU--(BEVERAGE MARKETING)--Friday, March 7, 2003If you think your local 7-eleven is awash in energy drinks now, just wait until summer. Energy Drink makers are preparing to unleash at least two dozen new energy drinks from June to September, dwarfing the number currently on the market.In "ego BOOSTER," for example, camera crews will premier it as a Hollywood movie. "We introduced ego BOOSTER to get people talking," says Tony Hartl, owner of Planet Tan, a chain of seven tanning salons in the Dallas area. "It's not to be taken too seriously.""Like a good Hollywood B movie, it is good to hype it up first, ego BOOSTER is synonymous with the Planet Tan brand and salon." said Hartl.One ad featuring a picture of Mark Cuban the former co-founder of Broadcast.com and current chairman of HDNet, wearing a Planet Tan T-shirt reads, "You don't have to be a billionaire to look like one." Cuban is also the voice on the company's message machine and has been incorporated into the company's training video. "Our target is that male and female in their late 20's and being associated with Mark suggests that our company is a hip, cool and fun place," Hartl said."I'm part of the product line and I'm for sale," said Cuban, "I will support any major customer of the Mavericks." Companies like Planet Tan love being associated with the team and the billionaire. Cuban, who bought the team for $280 million in January 2000, ego BOOSTER is the hottest fashion accessory on or off the tanning bed this energy drink fits into your lifestyle and gives you a powerful blast of non UV energy whenever you need it, dosing off on the tanning bed, could result in that George Hamilton look, who is better known as the actor with the incredible tan.So, get ready for ego BOOSTER available at all Planet Tan locations and beyond! The sexy little cans have been spotted in the hands of celebrities and style makers from coast to coast, ego BOOSTER is sold in 250 mL cans at $1.95 U.S./$2.75 Canadian. "The European look of ego BOOSTER was created by Signal Design, that uses black and red graphics on this stylish euro silver can that gives the product shelf presence." says Thomas DelMundo III, the Creative Director for Planet Tan.-30-Contact:Thomas DelMundo III Executive Creative Director ADWorks 444 Hobron Ln. 4th Floor Honolulu, HI 96815 808-944-4332 http://www.adworkshawaii.com
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Beverage Marketing News Faxego BOOSTER Is Here In ParadiseBy Richard Davis (Adds details, byline, to previous story) HONOLULU--(BEVERAGE MARKETING)--Friday, March 7, 2003If you think your local 7-eleven is awash in energy drinks now, just wait until summer. Energy Drink makers are preparing to unleash at least two dozen new energy drinks from June to September, dwarfing the number currently on the market.In "ego BOOSTER," for example, camera crews will premier it as a Hollywood movie. "We introduced ego BOOSTER to get people talking," says Tony Hartl, owner of Planet Tan, a chain of seven tanning salons in the Dallas area. "It's not to be taken too seriously.""Like a good Hollywood B movie, it is good to hype it up first, ego BOOSTER is synonymous with the Planet Tan brand and salon." said Hartl.One ad featuring a picture of Mark Cuban the former co-founder of Broadcast.com and current chairman of HDNet, wearing a Planet Tan T-shirt reads, "You don't have to be a billionaire to look like one." Cuban is also the voice on the company's message machine and has been incorporated into the company's training video. "Our target is that male and female in their late 20's and being associated with Mark suggests that our company is a hip, cool and fun place," Hartl said."I'm part of the product line and I'm for sale," said Cuban, "I will support any major customer of the Mavericks." Companies like Planet Tan love being associated with the team and the billionaire. Cuban, who bought the team for $280 million in January 2000, ego BOOSTER is the hottest fashion accessory on or off the tanning bed this energy drink fits into your lifestyle and gives you a powerful blast of non UV energy whenever you need it, dosing off on the tanning bed, could result in that George Hamilton look, who is better known as the actor with the incredible tan.So, get ready for ego BOOSTER available at all Planet Tan locations and beyond! The sexy little cans have been spotted in the hands of celebrities and style makers from coast to coast, ego BOOSTER is sold in 250 mL cans at $1.95 U.S./$2.75 Canadian. "The European look of ego BOOSTER was created by Signal Design, that uses black and red graphics on this stylish euro silver can that gives the product shelf presence." says Thomas DelMundo III, the Creative Director for Planet Tan.-30-Contact:Thomas DelMundo III Executive Creative Director ADWorks 444 Hobron Ln. 4th Floor Honolulu, HI 96815 808-944-4332 http://www.adworkshawaii.com
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