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ego BOOSTER

Beverage Marketing News Faxego BOOSTER Is Here In ParadiseBy Richard Davis (Adds details, byline, to previous story) HONOLULU--(BEVERAGE MARKETING)--Friday, March 7, 2003If you think your local 7-eleven is awash in energy drinks now, just wait until summer. Energy Drink makers are preparing to unleash at least two dozen new energy drinks from June to September, dwarfing the number currently on the market.In "ego BOOSTER," for example, camera crews will premier it as a Hollywood movie. "We introduced ego BOOSTER to get people talking," says Tony Hartl, owner of Planet Tan, a chain of seven tanning salons in the Dallas area. "It's not to be taken too seriously.""Like a good Hollywood B movie, it is good to hype it up first, ego BOOSTER is synonymous with the Planet Tan brand and salon." said Hartl.One ad featuring a picture of Mark Cuban the former co-founder of Broadcast.com and current chairman of HDNet, wearing a Planet Tan T-shirt reads, "You don't have to be a billionaire to look like one." Cuban is also the voice on the company's message machine and has been incorporated into the company's training video. "Our target is that male and female in their late 20's and being associated with Mark suggests that our company is a hip, cool and fun place," Hartl said."I'm part of the product line and I'm for sale," said Cuban, "I will support any major customer of the Mavericks." Companies like Planet Tan love being associated with the team and the billionaire. Cuban, who bought the team for $280 million in January 2000, ego BOOSTER is the hottest fashion accessory on or off the tanning bed this energy drink fits into your lifestyle and gives you a powerful blast of non UV energy whenever you need it, dosing off on the tanning bed, could result in that George Hamilton look, who is better known as the actor with the incredible tan.So, get ready for ego BOOSTER available at all Planet Tan locations and beyond! The sexy little cans have been spotted in the hands of celebrities and style makers from coast to coast, ego BOOSTER is sold in 250 mL cans at $1.95 U.S./$2.75 Canadian. "The European look of ego BOOSTER was created by Signal Design, that uses black and red graphics on this stylish euro silver can that gives the product shelf presence." says Thomas DelMundo III, the Creative Director for Planet Tan.-30-Contact:Thomas DelMundo III Executive Creative Director ADWorks 444 Hobron Ln. 4th Floor Honolulu, HI 96815 808-944-4332 http://www.adworkshawaii.com
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