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Beverage Marketing News Fax
Sexy Peppermint, Target Supermodels By Richard Davis(Adds details, byline, to previous story)SAN FRANCISCO, Calif.--(BEVERAGE MARKETING)--Tuesday, February 14, 2006In "Le Femme Fatale" marketing, no one could argue with the success of the very British sounding Victoria's Secret brand of romantic lingerie. However, when Roy Raymond established Victoria's Secret in the San Francisco area in the 1970's he wanted a store image like that of an elegant Victorian boudoir. Perhaps, not unlike the luxury designer perfumes that carry the prestigious Paris-London-Milan, cachet on the box, Victoria's Secret may have simply imitated, or some might say, even faked its British heritage to the extent; it is reported, of giving the store a fashionable London high street address. Victoria's Secret has seen an astonishing growth rate thanks to its British name sake or perhaps its due to the Million Dollar Miracle Bra, besides minting money they have even cloned a British icon, no, not Twiggy, but Altoids, the curiously strong peppermints that where first produced in England at the turn of the 19th century, during the reign of King George III, yes Victoria's Secret ingénue is 'VickiMints', the lip-shaped mints packaged in a tiny tin adorned with the company's signature pink-and-white stripes which has now become 'Sexy Little Mints', thanks to a packaging makeover and face lift there are three new fresh flavors; peppermint, cinnamon and wintergreen that where in all Victoria's Secret stores as of October 2005. The packaging of the mints suggests take 1 or 2 before kissing. The Limited Brands' New York City-based division Victoria's Secret Beauty Corporation, originally developed the line of beauty breath mints for it's Victoria's Secret "in-store" models. The innovative fusion of pure unadulterated peppermint, cinnamon and cool wintergreen and unique shape creates a sexy taste that is complex and delicious. Taking peppermint to its next logical conclusion is another San Francisco area firm, whose founder Rio Miura was inspired on a fishing trip to blend, water and peppermint. Metromint is the original, all-natural mintwater that combines pure water with peppermint for an exhilarating taste, pure and simple. No sweeteners. No calories. No carbs. No preservatives. Using a proprietary technology, Metromint gets its minty refreshing taste using only two natural ingredients: pure, crystal-clear water and natural peppermint. Not only does peppermint provide rapid refreshment and an instant cooling sensation, it also provides several all-natural benefits: mint calms the nerves, soothes and revives the body, stimulates the brain, energizes the senses, increases the appetite, and aids in digestion. Pregnant women with upset stomachs and morning sickness are discovering the soothing all-natural benefits of Metromint. For centuries, mint has been used as a curative: the Romans relied on it for headache relief; Native Americans believed it strengthened the spirit and mind; and the Japanese brew it in tea to increase concentration and productivity. The natural menthol in Metromint freshens the breath, and may also reduce the inflammation in the nasal passages and clear congestion related to colds and allergies. Metromint is the brainchild of husband and wife team Rio Miura and Scott Lowe. Wanting to create an all-natural beverage that cools the body beyond plain water, Miura conceived of Metromint to take advantage of mint's natural cooling properties. Metromint quickly became a leader in a whole new beverage category called mintwater, combining functional and flavored water. Metromint is a product of the San Francisco-based Soma Beverage Company,dedicated to making great-tasting beverages that combine the purest natural ingredients with innovative packaging and extraordinary taste. A bottle of Metromint's peppermint water before a kiss will keep your lips moist and kissable and your breath fresh. CONTACT:Soma Beverage Company, LLCSandra Evans, 415/979-0781 ext. 120Cell 415/596-2089sandra.evans@metromint.comhttp://www.metromint.com
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