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Beverage Marketing News Fax
Lost Cities And New Super Hydrating Water DiscoveriesBy Richard Davis(Adds details, byline, to previous story) BEDFORD, Texas--(BEVERAGE MARKETING)--Tuesday, April 12, 2005 For eons people have searching for traces of the lost under-water city of Atlantis, to think of our blue wet planet we cling to as earth may be anthropocentric. EartH2O would be more accurate, as almost 71% of our planet's surface is covered by sea and by an odd coincidence precisely the same proportion of the human body that is salt water. Similarly, people talk about the ocean as the essence of life, yet most have never experienced the ocean except for the taste of sea salt or the water in our body. Of the volume of the planet in which traces of life can be found, something over 90% is deep under water. By virtue of its inaccessibility to man, the deep is as pristine an environment as can be. Now a Texas start-up company, Eon Beverage Group, has invented an ingenious method to change water back to its original pristine state, from eons ago, and has launched a new bottled health water called EON®, using proprietary technology, they have created what they call "the Essence of Life structured water" to specifically hydrate cells. Comparative studies amongst the different types of commercial grade bottled waters, such as natural spring water, steam distilled, purified, and even chlorinated water right out of the tap prove EON's superior hydrating capacity. Further studies show that EON can physically change the ratio between intra-cellular water and inter-cellular water to improve health. In Japan structured water is being touted as a hangover cure and as a treatment for karoshi (kah-roe-she), or "death from overwork", sure by taking more water breaks at the office water cooler, that may relieve the symptoms of workday stress is quite obvious, but as an effective hangover cure? Well drinking a sufficient amount of fast acting structured water is absolutely critical, as what is commonly considered a hangover is actually two separate water-related factors. The first is simply headache-inducing dehydration. The second is a buildup of the toxic by-products of alcohol metabolism at a rate greater than that which the liver and kidneys can flush them out of the body. Since these organs need plenty of H2O to work efficiently, dehydration is a real double-whammy. Perhaps the fear of alcohol or rather the effects of it, is driving some Japanese salarymen to try structured water as a preventative prophylactic. Know as EON H+ in Japan the "life prolonging water" is being marketed as an effective hydrating cure for brain cells, which can now be alleviated, by H+ or rapid cellular hydration plus oxygen, making EON H+, the new "hair of the dog" treatment for dehydrated Japanese consumers. "In cooperation with our partner in Japan, we are currently preparing to launch EON in the Japanese retail market," says Jim Harford, President and CEO of Eon Beverage Group, Inc. "We are very enthusiastic about the introduction of EON H+ in Japan, it is positioned as a nutraceutical water, but priced well below other imported structured waters. Japanese are bottled water aficionados, they know value. EON is designed for everyone who enjoys an active lifestyle." said Harford. For more information about the company and its products, call 1-877/354-7900 or visit: http://www.EssenceOfLife.com. CONTACT:Eon Beverage Group, Inc.Jim Harford, 877/354-7900info@essenceoflife.com http://www.EssenceOfLife.com
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