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Star treatment for Shirley Temple soda pop CNBC's camera crew setting-up for the "Bon Appetite Special" featuring The All American Shirley Temple beverage
Beverage Marketing News Fax
Original Shirley Temple Soda Pop Gets Maraschino Cherry By Richard Davis (Adds details, byline, to previous story) BEVERLY HILLS, Calif.--(BEVERAGE MARKETING)--Sunday, December 19, 2004Shirley Temple, Hollywood's quintessential child star during the 1930s and 1940s, became the ambassador of children, her name has passed into the language as a synonym for cute, smiling, curly-haired, doll-like little girls--and even as the eponym for a non-alcoholic kiddy cocktail served to children and prohibition era adults. This sweet, pink, mocktail with the maraschino cherry was invented in the late 1930's by the bartender at Chasen's Restaurant in Hollywood, for the curly-topped star. A Roy Rogers is the same as a Shirley Temple, except it was made with Coca-Cola instead of 7-up. Chasen's Restaurant was the favorite for many Stars during seven decades of Hollywood history. The close relationship between the classic Hollywood and cocktail culture shows the social and cultural transformation over the century. Cocktail was something people found playful especially during the prohibition that officially started in 1920. Both filmmakers and movie fans enjoyed the sense of playing with fire under the restrictive alcohol laws by watching movie stars on the screen sipping martinis. As Hollywood film directors transformed the everyday life onto the screen, they were also giving birth to many new cocktails naming after the movie starts: Douglas Fairbanks, Ginger Rogers, Mae West, Jean Harlow, Mary Pickford, Will Rogers, Marlene Dietrich and of course Shirley Temple.Shirley Temple's special appeal and immense popularity were without precedent and have never been equaled even today. The child star who acted, danced, and sang her way into the hearts of millions was the sun that shone through the clouds of the depression years. In a series of box-office smashes, Little Shirley Temple dispensed sweetness and light, beguiling her adult audiences and upstaging her adult co-stars in a series of films specially concocted to capitalize on her qualities.By producing the world's first bottled Shirley Temple soft drink one would Shirley have a box-office hit on their hands at least in the supermarket beverage isle. But the diplomat under her married name, Shirley Temple Black vetoed the first lollipop beverage and sued Bradley Scott Weidman personally over his "Shirley T" trademark. Weidman defended his kiddy pop's name by arguing that '"Shirley Temple" has become part of the English language and thus is no longer a trademark. After all, he notes, when bartenders mix up 7-up and grenadine and drop in a cherry to make a Shirley Temple, they do not need Black's permission. Now with a bit of diplomatic negations in place, the popular kids drink previously manufactured by Weidman's company in late 80's and early 90's, will soon be available once more, The Original Shirley Temple Beverage Co., LLC said it will re-launch the Original Shirley Temple Beverage, with a real cherry inside of every bottle. The Shirley Temple cocktail has been a favorite among Americans for decades. The company's unique bottling procedure inserts a maraschino cherry in every bottle. So the original flavor you remember when you where a kid will be in every bottle. Each bottle neck is specially fitted with a safety restrictor (patent pending). The safety restrictor will keep the cherry in the bottle. Remove it and get the cherry out. Safe and fun! The company plans on sponsoring concerts, sporting events and the like, so look for The Original Shirley Temple Beverage Turbo Beetle with perhaps Ms. Black behind the wheel.CONTACT:The Original Shirley Temple Beverage Co., LLC1-866-2-DRINK-1 866/237-4651newshirleytemple@aol.com http://www.shirleytemplebeverage.com
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