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Beverage Marketing News Fax
Celsius A Model Soda For Those Who Want To Burn CaloriesBy Richard Davis(Adds details, byline, to previous story)SOUTH BEACH, Florida.--(BEVERAGE MARKETING)--Tuesday, February 14, 2006South Beach, Florida has now gained much notoriety from the popular diet book; The South Beach Diet: The Delicious, Doctor-Designed, Foolproof Plan for Fast and Healthy Weight Loss by Arthur Agatston, but walking down Collins Avenue, every other person appears to be a slender fashion model, so forget Paris, Milan or even New York City, SoBe models may fly away to exotic destinations for photo shoots, but they seem to nest back in South Beach, like pink plastic flamingoes the clubs and discos are flocking with cover girls. But one may beg to ask how do these slender models keep their supermodel figures from going to the plus size overnight with all the tempting sidewalk cafes and fine restaurants around. Well some scientists say it may be due to the temperature, no, not the Fahrenheit degrees outside, South Florida has warm humid weather, that keeps the snow birds flying here every winter, a Mecca for wealthy retires, but staying supermodel thin may be simply due to their super-fast metabolism, their natural slimming ability is how they fit into those tight designer jeans, perhaps its more genetic make-up and the late onset of puberty, than the South Beach diet craze, that burns up excess fat and calories. But what if you could skip the diet thing all-together and burn calories instead with a great tasting soft drink? Well Florida's Elite FX, Inc., has done just that in delivering, Celsius™, the earth's first and only soft drink clinically proven to burn calories. Celsius boosts your metabolism and gives you energy from a combination of thermogenic ingredients that include: green tea with EGCG, ginger, caffeine and micro nutrients. Drinking Celsius won't make you supermodel thin overnight, but it's a step in the right direction. "Celsius is a healthier choice when it comes to soft drinks in that it is clinically proven to burn calories," said Janice Haley, vice president of Marketing at Elite FX. Celsius is clinically proven to fire the body's metabolism naturally, so you can burn more calories than you consume, creating a 'net-negative' effect in calories. Celsius tag-line says it all; 'When you count calories, count backwards'. Celsius comes in three great tasting flavors - Cola, Lemon/Lime and Ginger Ale. Look for the slender blue bottle with the fireball logo at natural food retailers and c-stores or at http://www.drinkcelsius.com.CONTACT: Elite FX, Inc.Janice Haley,prodquestions@elitefxbev.comhttp://www.drinkcelsius.com
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