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Beverage Marketing News Fax
Swedish Health Water - - Now Available In The United States For The First Time By Richard Davis (Adds details, byline, to previous story)STOCKHOLM, Sweden--(BEVERAGE MARKETING)--Thursday, December 9, 2004The sign still reads "Dangerous Curves Ahead" but drivers on the road to Stenkulla, Sweden can lift their feet off the brake a little, no not to pass some femme fatale fashion model driving her Italian sports car too slow, but because they have re-paved the road, due to all the heavy truck traffic hauling Stenkulla bottled water to the Gothenburg harbor for export. Stenkulla is located in the small town of Bollebygd, in the southwest of Sweden. Stenkulla Brunn AB, was founded in 1994 by Peter Edin, when he discovered a natural artesian spring bubbling up on his land in Stenkulla, it appears this back-yard find, has become the preferred restaurant table water of choice for today's health conscious."Our healthful water is popular as a daily drink for people with psoriasis and rheumatism, as well as people with muscular, digestive and heart problems," said Edin. "Water researchers have conducted many tests on Stenkulla's water and determined that the mineral composition and unique pH of 8.2 is a perfect combination for health and well-being. This is why I proudly say that I have Sweden's healthiest water." stated Edin. It's a well-known fact that people in the town of Bollebygd live eight years longer than the average Swede. The high quality of water in this region is most likely contributing to this.Edin had a boatload of reasons to start exporting Stenkulla beyond the major cities in Sweden that where initially targeted for introduction of this fine table water in its stylish champagne style package, but this wasn't enough to woo big Swedish supermarket's so a PET version was later added. But the story of Stenkulla is a cold and rocky one, it actually began more than 10,000 years ago-in the Ice Age-when the inland ice was migrating through the small town of Bollebygd, which was then a fjord. When the ice melted it left behind glacial milk, which is a unique combination of minerals, sand and rocks, which today filters Stenkulla pure and gives it a slight basic character and neutral tasting flavor.Despite the luxury price that ranges form 60-100 Swedish Kronor per bottle, the water is selling quite well as a healthful alternative to wine and spirits in restaurants. Stenkulla which in English means simply "Stone Hill", is considered a healing water. Although the powers-that-be at Stenkulla Brunn AB are reluctant to address the matter, Stenkulla is now becoming a medically prescribed health drink in Sweden. This filtering process, which takes place over a very long period of time, creates a natural artesian water of the highest quality boasting a unique pH level of 8.2. In addition to its naturally crisp and fresh flavor, Stenkulla Water provides the right mineral balance that we need to feel our best. Production is under the supervision the local Environment and Health Office, authorized by the Swedish Food Administration. For more inf. www.stenkulla.com. CONTACT:Stenkulla Brunn ABPeter Edin, +46 33 - 28 97 95 info@stenkulla.com http://www.stenkulla.com
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