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Beverage Marketing News Fax
Bad Breath Beverage Ripples Through Beverly HillsBy Richard Davis(Adds details, byline, to previous story)BEVERLY HILLS, Calif..--(BEVERAGE MARKETING)--Saturday, April 23, 2005 Beverly Hills may soon have the sweetest breath in the world, thanks to an innovative bad breath remedy you drink, the new beverage or so called bad breath 'shot' is called Close Call™, the world's first drinkable breath freshener, thanks to Tasker's west coast representative Stuart Garret who has begun introducing the chic refreshing breath drink to many of the sophisticated world-class restaurants and distinctive bars along Rodeo Drive. The Blvd. is the perfect spot to enjoy a leisurely breakfast, a power lunch, an afternoon break or a sexy night out on the town. But along with this elegant dining and rich food and drink comes garlic and gourmet food breath. Like a Hollywood director Garret is out inviting A-list Celebrities and Hollywood starlets to try out and perhaps endorse the newly redesigned drinkable breath freshener formally known as Breath-Rephresh. Beverly Hills is perhaps the perfect venue for an anti-halitosis beverage, Hollywood talent agencies know that having bad breath can kill an actors career, when studios hand out movie scripts there is always a big fat gift tote bag full of tins of complementary British made ALTOIDS peppermints, just like they give out to the Academy Award Winners at the Oscars. Unlike conventional bad breath mints Close Call has been clinically proven in studies done at the University of Pennsylvania's Dental School of Medicine to eliminate the noxious smell of alcohol, tobacco smoke, onion, garlic, coffee and other strong food odors from the breath, Close Call's innovative alcohol-free formula is a technological breakthrough that allows copper sulfate, a known safe and effective bactericide, to be suspended in a drinkable liquid form for the first time. Each bottle of Close Call contains 1.69 oz, or about two servings and features a refreshing light citrus mouthwash flavor. The suggested retail price is $2.99. Close Call goes beyond badly-in-need-of-a-mint breath, Tasker claims that its secret formula, which includes the Japanese shitake mushroom extract, can kill bad breath instantly while also fighting cavities and plaque. "We are very enthusiastic about the introduction of Close Call in Southern California as part of Tasker Products national expansion," said Garret. "Close Call's breakthrough formula eliminates the most pungent of odors because it attacks bacteria in the throat and upper respiratory tract, as well as the mouth. In addition, the distinctive speak-easy flask-shaped bottle provides attention-grabbing recognition that will assist in sell-through at all retail outlets. For fresh clean kiss-able breath you simply sip, swish and swallow." According to Jim Burns, executive vice president and COO of Tasker, Close Call is the single most important scientific discovery to hit the breath freshener industry in decades, while women tend to carry an average stash of four different kinds of mints in their purses, for most men, a night out on the town is mint-less. "Although this product appeals to everyone, our research indicates that single men who actively date will be particularly receptive to Close Call," said Burns. "There's no better place to test this theory than in popular bars and restaurants. All the charm in the world doesn't overcome bad breath. It's the kiss of death in a crowded bar." notes Burns. Burns is the mint industry guru who created the tiny-tin mints craze in the 1990s, with brands like VickiMints from Victoria's Secret that comes packaged in a tiny baby tin adorned with the Victoria's Secret signature pink-and-white stripes. The directions say, Take 1 or 2 before kissing. A breath mint for lingerie fashion models and a gargle you gulp, pretty innovative stuff. CONTACT:Tasker ProductsStuart Garret, 760/777-4002 Cellular: 760/272-6377SFGUME@aol.comhttp://www.taskerproducts.comhttp://www.close-call.info
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