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PHOTO CAPTION: Right out of Hollywood's field of dreams arrives vegetarian actor and environmentalist Ed Begley, Jr., who just rode up on his big white horse (well actually in an electric vehicle powered by his home's free solar electricity) at the Natural Food Expo 2005, sporting a BIOTA Rocky Mountain spring water in a corn-based compostable bottles.
Beverage Marketing News Fax
New FDA Approved Corn-based PLA (Polylactide Polymer) May Be Competitive With PET (polyethylene terephthalate) BottlesBy Richard Davis(Adds details, byline, to previous story)TELLURIDE, Colorado--(BEVERAGE MARKETING)--Friday, August 19, 2005 Often, when one thinks of bottled water, we think of natural spring water coming out of the ground, not oil wells pumping sweet crude by the boat load, but this is what makes up the PET bottles water comes in, yes most "eau naturel" comes in an oil-based package, but one bottled water firm is thinking outside the box, BIOTA Brands of America, Inc., is taking a gamble on corn-based PLA (Polylactide Polymer) instead of the traditional recyclable PET (polyethylene terephthalate) for it's mile high BIOTA brand of Rocky Mountain spring water. BIOTA is the acronym for "Blame It On The Altitude,". BIOTA Rocky Mountain spring water comes from one of the highest natural alpine springs in the world, high above Ouray, Colorado. Doc Holliday, used to play cards here in Telluride, Colorado - he came for his health in 1881, the natural mountain air and water no doubt. "BIOTA water is the perfect combination of premium spring water and environmental respect," said David M. Zutler, CEO of BIOTA Brands of America, Inc. "Our planet-friendly packaging, long sought by consumers, clearly positions BIOTA to stand out as the best choice among bottled waters worldwide." Yes, domestic grown corn can now be used in place of imported oil to produce PET (polyethylene terephthalate) like bottled water bottles and other packaging. The growing demand for corn sugars to fuel the demand for renewable energy sources such as ethanol and biodiesel has made maize environmentally trendy. Once a pipe-dream corn-based PLA is now being used in a broad range of packaging applications by companies seeking the environmental 'green' benefits of a virgin plastic made from an annually renewable resource. With the record sky high prices of crude-oil, PLA could be very competitive with fossil fuel-based materials. Newman's Own Organics, famous for Newman's Own Old Fashioned Roadside Virgin Lemonade and salad dressing, in which all proceeds go to charity, notably the Hole in the Wall Gang Camp for kids with life-threatening illnesses, named for Butch Cassidy (Paul Newman) and the Sundance Kid (Robert Redford) outlaw hide-out in Utah, have started using PLA packaging. Native Americans once used maize as money, later in an ironic twist frontiersmen traded jugs of corn whisky or firewater for beaver pelts and buffalo skins, corn's monetary value as alcohol was never greater, but as a renewable fuel, the backbone of the Energy Policy Act signed into law by President George W. Bush, home-grown fuel could surpass 7.5 billion gallons. "The bill also will lead to a greater diversity of fuels for cars and trucks. The bill includes tax incentives for producers of ethanol and biodiesel. The bill includes a flexible, cost-effective renewable fuel standard that will double the amount of ethanol and biodiesel in our fuel supply over the next seven years. Using ethanol and biodiesel will leave our air cleaner. And every time we use a home-grown fuel, particularly these, we're going to be helping our farmers, and at the same time, be less dependent on foreign sources of energy." stated GEORGE W. BUSH during the signing ceremony. Cargill recently announced plans to construct a 37.5-million-gallons-per-year biodiesel plant in Iowa Falls to help meet demand. Cargill is currently the nation's third-largest ethanol producer. Even Willie Nelson is brewing up his own version of biodiesel, the fuel, called BioWillie, is made from vegetable oils, mainly soybeans, and can be burned without modification to diesel engines. The singer organized Farm Aid two decades ago to draw attention to the plight of American agriculture. For more fuel saving inf. http://www.biotaspringwater.com or http://www.wnbiodiesel.com. CONTACT:BIOTA Brands of America, Inc. David M. Zutler, 970/728-6132info@biotaspringwater.comhttp://www.biotaspringwater.com-or- Willie Nelson Biodiesel CompanyPeter Bell, 972/948-8355 info@wnbiodiesel.comhttp://www.wnbiodiesel.com
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