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PHOTO CAPTION: Madonna talked extensively about Kabbalah with Matt Lauer on NBC's Today Show.
Beverage Marketing News Fax
Kabbalah Launches Bottled Water And Energy DrinkBy Richard Davis(Adds details, byline, to previous story)BEVERLY HILLS, Calif.--(BEVERAGE MARKETING)--Sunday, June 12, 2005Just as water is the essence of all life on earth, an understanding of water is at the foundation of Kabbalistic wisdom. Both science and Kabbalah agree that water is a unique and important substance. But while science attempts to explain the physical properties of water, Kabbalah reveals the essence of water's nature in the non-physical realm. Unlike Lourdes, where pilgrims travel from far away to par-take of the holy waters, practicing Kabbalists - need not make an annual Mecca - to the source of the Kabbalah water, it is bottled and distributed to its devotes, many of whom are rich Hollywood celebrities, including Madonna, Britney Spears, Ashton Kutcher, Paris Hilton and Demi Moore, have professed their interest in its practices. Years ago, Rav Berg and the great Kabbalists who were his teachers made an astonishingdiscovery: a truly sharing consciousness, channeled through certain Kabbalistic blessings and meditations, has the power to return water to its primordial state of completely positive, healing energy. Through the power of these meditations and the consciousness of sharing that is their foundation, Kabbalah Water came into being -- and its miraculous powers of restoration and healing became available to the world. Infused with sharing consciousness, Kabbalah Water manifests water's primordial capacity to heal and protect.Kabbalah has also launched an alcohol-free taurine-based energy drink to challenge market leader Red Bull GmbH, the manufacturer and distributor of the Austrian made energy drink. Kabbalah hopes to reach out to Kabbalah fans and tap into the exploding energy drink market with Kabbalah Energy Drink™, a refreshing and invigorating energy drink made from Kabbalah's pure mountain spring water ( www.kabbalahwater.com ). Kabbalah Energy Drink's tag-line is "Source of Power" it is packaged in stylish red, white and blue 16-ounce and 12-ounce sleek cans. Kabbalah Energy Drink is produced by Powerbrands, Inc, and 7-Up, and distributed by Kabbalah Enterprises, Inc., and is expected to sell more than 20 million units in its first year. It retails for an average price of $1.99 and is available in both regular and sugar free. "Kabbalah Energy Drink has a light citrus taste and no after-taste like so many other energy drinks," says Darin Ezra, the director of the company. "You get the power of Kabbalah water, plus incredible energy and a great taste, Kabbalah Energy Drink makes you feel refreshed and alert." says Ezra.For more information on Kabbalah Energy Drinks please visit http://www.kabbalahenergydrink.com or call Kabbalah Enterprises, Inc. at 1-866-690-ENERGY. CONTACT:Kabbalah Enterprises, Inc.Darin Ezra, 310/562-6956info@kabbalahenergydrink.comhttp://www.kabbalahenergydrink.com

PHOTO CAPTION: Madonna talked extensively about Kabbalah with Matt Lauer on NBC's Today Show.
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