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Beverage Marketing News Fax
Deep SeaWater International Launches KONA DEEPBy Richard Davis(Adds details, byline, to previous story)KAILUA-KONA, Hawaii--(BEVERAGE MARKETING)--Saturday, August 6, 2005 The Hawaiian bottled water industry, has hit pay dirt in Paradise, instead of trying to offer a healthier version of purified bottled water or natural spring waters by mineralizing the H2O with trace minerals salts, adding just enough magnesium and sodium chloride to improve the taste, instead Deep SeaWater International, Inc., is taking a page right out of Jules Vernes 1870 novel 20,000 Leagues Under the Sea, literally like Captain Nemo and his crew aboard the submarine, Nautilus; Deep SeaWater International is mining the deep ocean, for pure sea water. Turning the treasure of the deep 'salty sea water', into fresh rich mineral water. If it succeeds, in the US Mainland, as have sales of desalinated sea water have already surged in Japan, which sells for around ¥300 yen per bottle. Surfs up for the makers ocean waters riding the bottled water wave in Japan, despite the steep price. But this has not deterred Japan's Moby Dick of Retailers, Ito-Yokado which will be first to offer Deep SeaWater International's KONA DEEP® brand in Japan, the 100% Hawaii Deep Sea drinking water sourced from a depth of 3000 feet (915 meters) below the ocean's surface on Hawaii's Big Island. Deep SeaWater International recently opened the first phase of their bottling facility at the Natural Energy Laboratory of Hawaii Authority (NELHA). Deep SeaWater is pathogen free and naturally rich in important nutrients and minerals. Hawaiian-owned Deep SeaWater International has been hoping to harpoon a deal with Ito-Yokado Co., Ltd. since Spring of 2004 to be the first to sell KONA DEEP, the retailer expects to start selling KONA DEEP in Japan "as early as possible," said Yoji Okamura, Director and Executive Officer of the Food Merchandising Division of Ito-Yokado which operates 181 supermarkets in Japan. Ito-Yokado owns about 73% of the Dallas-based 7-Eleven, which franchises the 7-Eleven name worldwide. "The ability to bring healthy products derived from Hawaii's deep sea water to the global market is the mission of our company, and there is no better place on earth to do this than from NELHA at Kona, on the Big Island," says Behzad Kianmahd, CEO of Deep SeaWater International. Sales in Hawaii and the mainland US will begin later this year. Deep SeaWater International will be the first company to sell 100% Hawaii deep sea water at retail, on both sides of the Pacific, and in Hawaii. KONA DEEP is a whole new, premium standard in specialty bottled waters. It is ancient water, aged around 3000 years and sourced from a deep, undersea current known as the Global Conveyor Belt. At the depth of 3000 feet the water is super-clean. Preserving the purity of its natural nutrients and minerals, the water is desalinized through Deep SeaWater International's state of the art, double pass, reverse osmosis system, delivering refreshing, rich tasting drinking water that naturally replenishes body, mind and spirit. Deep SeaWater International plans other products from Hawaii deep sea water, including premium aquaculture, nutraceuticals, and other by-products. For more information surf on over to http://www.dswihawaii.com or just say Aloha at 800-729-1575.CONTACT:Deep SeaWater International, Inc.Steve Bretschneider, 808/295-3331 slbretschneider@aol.comhttp://www.dswihawaii.com
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