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Beverage Marketing News Fax
TUFF GUYZ Corporation Launches New Line of 3D and Anime Sports Drinks By Richard Davis (Adds details, byline, to previous story) PARK CITY, Utah--(BEVERAGE MARKETING)--Sunday, June 26, 2005Park City in Utah's Wasatch Mountains is the quintessential watering hole for film buffs from all over the world. Home to the Sundance Film Festival, movie stars, studio execs, sponsors and movie fans from all over the world make the trek every January to Park City for this premier 10 day event. More than 50,000 filmgoers will attend the festival in this idyllic mountain setting and many new films are acquired during the weeks following the festival. Established in 1981 by Robert Redford, the Sundance Institute continues to invigorate independent film makers by providing an inspiring and supportive setting for creative dialogue among emerging and experienced artists. Park City is also the home to Tough Guy Films, an entertainment company known for its ground breaking 3D and anime sports characters. Tough Guy Films is also the parent company to the new TUFF GUYZ Sport Drinks Corporation. It's CEO and President Brad Weidman is revving up his beverage company to take on the two big sports drink giants...Gatorade and Powerade. With the backdrop of the health-conscious mountain bikers and snowboarders in Park City, TUFF GUYZ Sports Drinks™ came to fruition. "I always felt that sports drinks were a functional drink but they didn't taste all that good" says Weidman, "We worked very hard to create the winning combination of great taste, a blast of vitamins, and no salty after taste." Mr. Weidman combined his success in the beverage and entertainment industry to create this new breed of isotonic beverage targeted to meet the demand of an untapped youth market. The TUFF GUYZ brand name combined with high-impact animated "street" athletes was a natural. Derived from the sports characters in his films, Mr. Weidman created a beverage that would appeal to the TUFF GUY in all of us. Weidman got his inspiration for the TUFF GUYZ concept from his father, who like most dads teach their sons and daughters to be proud, work hard, play hard, and stay tough, even in the hardest of times.Rich Charca, TUFF GUYZ Vice President of Marketing says, "Being a tough guy gives you the edge you need to succeed."The labels on the TUFF GUYZ Sports Drinks feature action packed characters that look like they come from an anime action adventure movie. The characters come from Weidman's treasure chest of film characters. The labels by design identify with the athlete in all of us, the "street" athlete. In addition to the current athletes on the TUFF GUYZ package, the company vows to keep introducing a flow of new characters to keep the brand fresh. Consumers can gain more insight into the background and lives of some of their favorite TUFF GUYZ athletes in Weidman's films or comic books. "We are very enthusiastic about the introduction of the Tuff Guyz Sports Drink, and are extremely pleased with its high performance abilities," explains Mr. Weidman, "The isotonic sports drink category is poised for tremendous growth and we're confident that the Tuff Guyz Sports Drinks can take this category by storm." The TUFF GUYZ Sports drinks pack a high performance blend of B and E vitamins. An 8-ounce serving includes 25% of the USRDA of B12, B6, B5, B3 and E. Made from all 100% natural flavors, TUFF GUYZ is a non-carbonated, electrolyte isotonic drink designed to rehydrate and refresh. TUFF GUYZ has no preservatives. It comes in five natural blazing fruit flavors: Orange Mango Fire [Basketball], Citrus Berry Blue Fire [Football], Lemon Lime Green Fire [Skateboard], Grape Berry Deep Purple Fire [Easy Rider] and Fruit Punch Red Fire [Soccer]. Tuff Guyz Sports Drinks are packed in 20 oz. neon bright colored plastic bottles with sharp anime film graphics and a crisp, bold typeface. Video gamers will easily relate with the label and recognize its "I" rating for Ice Cold Quencher, similar to the video game rating system. "Tuff Guyz is clearly more than just a sports drink," says product spokesman Stephen Wisely, "Our combination of great flavors and great taste set a new standard in the industry. Tuff Guyz is pure sports refreshment you can actually drink." "The potential for Tuff Guyz Sports Drink is unlimited," explains Mr. Charca, "our strategy of using cutting edge anime graphics to reach a new demographic will have the TUFF GUYZ Sports drinks being grabbed off the shelf by teenagers, kids and young adults who will identify with our athletes." Consumers can soon be on the lookout for the new Tuff Guyz website, http://www.tuffguyz.com currently under construction. The site will include information on TUFF GUYZ products, promotions, comic book and movie releases, and most important....where to find an ice cold TUFF GUYZ. CONTACT:Tuff Guyz Corporation Richard Charca, 801/389-0400 Stephen Wisely, 435/615-8002tuffguyz@comcast.nethttp://www.tuffguyz.com
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