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Beverage Marketing News Fax
Caffe Del Mar Launches Appetite Suppressant Iced Coffee Available At 7-Eleven Stores By Richard Davis(Adds details, byline, to previous story)DEL MAR, Calif.--(BEVERAGE MARKETING)--Tuesday, January 10, 2006Yes there is the South Beach Diet, the Beverly Hills Diet and now there is the Del Mar Diet, well the makers of Frappio™ Espresso Latte; the Caffe Del Mar® Company have invented a new way to double shot your diet, a delicious way to reduce your hunger pains, gain energy and stay alert, with a caffeine fortified iced coffee brew that will take you around the track and back literally, Frappio is the world's first iced coffee with an extra 288 milligram shot of pure Adrenaline heart pumping caffeine, about what you would get in three or more cans of a typical energy drink. Frappio is a full-bodied rich Turkish and Sumatran coffee with no bitterness, packed in a stylish 444 milliliter tall slender energy drink can. Ashwangandha ( U.S. Patent Number 6,713,092) is the secret slimming and natural appetite suppressing ingredient added to this iced coffee brew, which makes for a very sexy slimming libation, that has become popular with young women. These so called teenage 'rocket girls' gulp down energy drinks to help them shed their pre-teen baby fat. "Frappio is delicious and taste like a fine imported European coffee, but instead it gives you that extra caffeine buzz," said Renneé Godden-Gonzales, a part time actress and resident of La Jolla, California whose on screen credits include the hard-edge drug thriller TRAFFIC, staring Michael Douglas and Catherine Zeta-Jones. Recently she tried the caffeinated brew out of curiosity. "It won't slow you down," she said. "It makes you feel refreshed and alert, and not so over-clocked and wired, the way you get when you empty too many cans of Red Bull, plus Frappio cut my hunger carvings all day." Caffe Del Mar founder and CEO, Paul Taparauskas is particularly proud of Frappio, his most innovative product to date. Frappio is a very good iced coffee, with a kick. Frappio represents the beginning of a movement that is emerging with caffeinated, high energy beverages. "Frappio is brain and race track fuel, that won't let you down, I got the idea at the Del Mar race track, seeing the winning jockey's spiking their vanilla slim fast shakes with freeze dried instant coffee, when 'lightning struck'," said Taparauskas, "Fat-tired overweight Jockey's don't win horse races for their owners, I bet they have to stay as thin as supermodels, so I thought to myself, 'How can I bottle up this jockey Java drink and market it to the rest of the world via c-stores?' We're a small coffee design house sitting on a huge idea" buzzed Taparauskas. "Frappio is the Del Mar diet in a tall slim can, but so much more. I like to think of it as an instant appetite regulator." Taparauskas likes to say, 'The high spirited thorough-bred that came in that day was Frappio'. CONTACT:Caffe Del Mar CompanyPaul Taparauskas, 858/481-1112paul@caffedelmar.comhttp://www.caffedelmar.com
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