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Beverage Marketing News Fax
Sexy Sauerkraut; Frank's Is Mixing Up A Potent New Batch Of Kraut Juice!By Richard Davis (Adds details, byline, to previous story)FREMONT, Ohio--(BEVERAGE MARKETING)--Wednesday, December 1, 2004In the mid-west branding iron innovations come and go with the territory, like the grill your own steak-house concept or the milk your own dairy cow, where by city folks, can adopt their own Holstein cow right out of the herd and actually milk old bossy on the weekends for farm fresh milk, but one such farm innovation has been around since sliced bread, and is still going strong it's Frank's Kraut Juice, yes home made sauerkraut juice was believed to be an aphrodisiac, but today it is being toted as a cancer inhibitor.In a recent study published in the Journal of Agricultural and Food Chemistry concluded that sauerkraut contains compounds that have medical benefits. In the study, researchers discovered that sauerkraut contained substances called isothiocynates, which prevent cancer growth. Fermented cabbage juice is also rich in cruciferous phytochemicals which may also enhance the nitric oxide pathway, a key signaling molecule for male erection and female arousal. Sauerkraut juice taste pretty bad awful, but cabbage patch aficionados say they drink the stuff straight right out of the crock, not for its unique taste, an acquired one at that, not unlike that of today's energy drinks with their medicine-like taste, but for its reputed anti-fatigue effects that invigorates them with improved performance and stamina. So to improve your health and your sex life down on the farm, you better drink that kraut juice, or if you live in city, you can still get Frank's Kraut Juice in the 7.5 oz. cans, or better yet why not try Frank's Sauerkraut shaken and not stirred, the Frank's K'Tini, is the classic martini served with a sauerkraut stuffed olive that has been marinated in vermouth, so if you want to get crocked on kraut, simply stuff two large Lindsay green olives with Frank's Bavarian style or Regular Sauerkraut, then marinate the lucky olives in fresh vermouth overnight. Shake two ounces of premium vodka in an ice filled shaker. Pour chilled into a martini glass; add the two libido loaded olives, and you've got the K'Tini. "Want to stay sexy and svelte? Make sauerkraut your choice. The K'Tini's sauerkraut-stuffed olive infuses the cocktail with just the right amount of zip, heralding a return to the tradition that made the drink a classic," says Chris Smith, VP of Marketing for The Fremont Company, producers of Frank's Sauerkraut and Kraut Juice. Mr. Smith says his great grandfather founded the company some 100 years ago, during its centennial celebration the company has begun a campaign to make kraut sexy and appealing to a new generation of young potential consumers, beginning with the launch of the K'Tini. Mr. Smith is spearheading the effort to make sauerkraut fashionable and sexy again.CONTACT:BIGfrontier for The Fremont CompanyLindsay Kahn, 312/224-8546 lkahn@bigfrontier.orghttp://www.sauerkraut.com
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