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Beverage Marketing News Fax
Forget Viagra, Antioxidants From Nature's Little Blue Pill May Improve Night Vision, Heart Health And LibidoBy Richard Davis(Adds details, byline, to previous story)MILBRIDGE, Maine--(BEVERAGE MARKETING)--Thursday, January 13, 2005If you could find an "all-in-one" nutraceutical for enhancing the libido, staving off Alzheimer's Disease, lowering cholesterol, improving eyesight and fighting off cancer, wouldn't you make a bee line to your pharmacy to get a bottle of the stuff? Especially if this so-called cure-all was also available in chewable or liquid form, without a prescription, free of side effects and seductively delicious? That magic "little blue pill" already exists in nature in the form of wild blueberries (vaccinium angustifolium), which are now receiving renewed attention from the Medical and Scientific community. In response, Wyman's; America's oldest and largest grower of wild blueberries -- has made its Fresh Frozen Wild Blueberries and Wild Blueberry Juice newly available nationwide -- through major grocery stores, price clubs and natural food stores. "The link between wild blueberries and disease prevention is so compelling that I advise my patients to eat them every day," said Daniel Nadeau, M.D., medical director of the HealthReach Diabetes, Endocrine & Nutrition Center, Hampton, NH and co-author of The Color Code: A Revolutionary Eating Plan for Optimum Health. "Adding wild blueberries to the diet today is an easy and powerful step toward preventing tomorrow's Alzheimer's Disease, heart disease and cancer."Research Supports Disease-Fighting Power In 2004, researchers revealed a number of new reasons to call wild blueberries "nature's wonder drug." A USDA study in The Journal of Agriculture and Food Chemistry analyzed more than 100 fruits, vegetables, spices and nuts, ranking wild blueberries the number one antioxidant fruit. The study also uncovered an intriguing finding-that wild blueberries (the smaller, darker variety) have 48% more antioxidants than cultivated blueberries (the larger and lighter-colored berries). Antioxidants help protect the body from deterioration due to free-radical activity -- putting up an additional barrier against major diseases such as cancer and heart disease. This summer, the buzz about blueberries echoed through the halls of the American Chemical Society's national meeting in Philadelphia. USDA research unveiled there showed that pterostilbene, which is naturally present in blueberries, may also fight cholesterol build-up. In the lab, the compound worked like ciprofibrate, a drug prescribed outside the U.S. to keep cholesterol levels low. And that's not all ... In recent years, published studies singled out blueberries for their potential to combat a host of age-related neurological and cardiovascular conditions, including Alzheimer's Disease. In fact, a USDA animal study conducted by Tufts University researcher James A. Joseph, Ph.D., showed that subjects on a two-month diet supplemented with blueberries demonstrated improved memory and motor skills (such as balance and coordination). Gaining the Most from Nature's "Little Blue Pill" For those looking for their own wild blueberry prescription. "Blueberries may be an effective adjunct for older men with erectile problems," says Mary Ellen Camire, Ph.D., a professor of food science at the University of Maine. "They're loaded with compounds that help relax your blood vessels, improving circulation, resulting in more blood flow to the penis for stronger erections as you grow older, for maximum potency and performance. Anthocyanins are the compounds that seem to have the most health benefits." Scientific support for the benefits of anthocyanins has been documented in both men and women. Wyman's was founded in 1874 by entrepreneur Jasper Wyman, the company is still privately owned by the Wyman family. Headquartered in Milbridge, Maine, the company manages more than 7,000 acres of Wild Blueberries. Jasper Wyman & Son can be found on the Web at http://www.wymans.com. CONTACT:Warner CommunicationsDawn Ringel,781/449-8456dawn@warnerpr.comhttp://www.wymans.com
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