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Beverage Marketing News Fax
The "Plastic Can" Sees Clear Sailing Ahead For FlavH20 Line Of Fruit WatersBy Richard Davis (Adds details, byline, to previous story)BEVERLY HILLS, Calif.--(BEVERAGE MARKETING)--Saturday, November 5, 2005When Kokichi Mikimoto discovered the secret to culturing pearls in 1893, he opened a pearl-growing farm to attract tourist and hired young beautiful Japanese girls to pretend to dive for pearls, even though no such labor-intensive method of pearl oyster collection was necessary to harvest the cultured pearls. However, when occidental tourists became shocked at the divers open nakedness, Mikimoto simply made his pearl divers wear a conservative white outfit, that ironically, when it got wet, it became semi-transparent, it was later adopted by 'natural' pearl divers and was reputedly designed by Mikimoto himself. Mikimoto's other cultural contribution to the Japanese cultured pearl monopoly, emphasized no modesty at all; the 1960's canned oyster with a real cultured pearl inside, packed in a see through can, the plastic transparent can contained a real oyster and 99% of the time a real peal inside the oyster when you opened it, a real gem of a deal; about buck or two back then, but not as sexy as the Mikimoto pearl island dive show for tourist. But just as shocking to the environmentalist movement, was the introduction Coke's line of flavored waters in the plastic transparent can, the PETainer introduced in the early 1980s by the "Pink Panther" of plastics; Owens-Illinois. This stylishly hip container saw limited success for Coca-Cola, and was dubbed an eco-bad guy by save-the-earth groups protesting the use of the PET body, aluminum top, and PVC label; too may different components did not make for ease of recycling, but this didn't stop Owens-Illinois from reintroducing this pearl of a beverage package as a multi-layer injection-molded container in 2002. With the world as its oyster, the O-I can was bound to show up some place after quietly making an un-easy recycling green peace with the cans environmental naysayers. In the United States containers and packaging accounted for only 32 percent of municipal solid wastes by weight in 2003, according to the Environmental Protection Agency. Its latest reincarnation, is the FlavH20 water line, a 11.9-oz. "plastic-can", version with a full-body shrink label. Attention apple lovers, there is nothing sweeter than tasting an organically grown apple on a crisp fall day, now if your idea of great apple flavor is the red waxed fruit from the supermarket, forget it, Apple FlavH2O is like biting into that Granny Smith heirloom variety, thanks to that chance seedling grown by Marie Ana (Granny) Smith picked right off her tree. Apple FlavH2O's stunning graphics are like seeing just picked fruit. William Tell, would need to aim a little higher to improve on this chic and fashionable package with the apple nirvana inside. The Peach FlavH2O is like tasting a mouth-watering fuzzy Georgia peach for the very first time. The Pineapple FlavH2O makes you think your at a Hawaiian Luau doing the Hula. The Orange FlavH2O is like a trip to a fragrant Florida citrus grove, but with out getting lost in Disney World traffic. It's a small world for the "plastic-can" for now, but that could change overnight, just look at what energy drink manufactures did for the 250 ml size can. Best of all the "plastic can" can go right into 12 oz can vending machines with no retro fit, what-so-ever. CONTACT:Najaro GroupSally Ng, 888/625-2763sally@najaro.comhttp://www.najaro.com
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