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Beverage Marketing News Fax
Forget Viagra; Lil' Jon Is Mixing Up A Potent New Batch Of Crunk Juice!By Richard Davis (Adds details, byline, to previous story)ATLANTA, Georgia--(BEVERAGE MARKETING)--Friday, November 12, 2004What do sexy supermodels, millionaire rap stars, and energy drinks all have in common, well before the advent of impotence drugs like Viagra, Cialis and Levitra, 1890's pharmacist regularly prescribed herbal-based elixirs such as Moxie, Dr Pepper and Coca-Cola, yes gone are the potent patent medicine era ingredients in today's soft drinks. In fact, the later beverage concocted in Atlanta, Georgia for medical purposes used both cocaine and the kola nut, later, de-cocainized coca was used for the drink until 1948 when coca was omitted from the drink altogether. Now the trend is up all-night energy drink cocktails such are Red Bull and ABSOLUT, a Britney Spears favorite, that is very popular with clubgoers, in fact, the combination is the No. 1 drink choice of 21-to-30-year-old drinkers, it has replaced the traditional champagne and caviar brunch that once set the mood for romance. But despite warnings not to mix booze with Red Bull, rap stars such as Lil' Jon, who say they started the trend, are doing just that, taking a swig of Red Bull and Hennessy on stage to get 'crazy drunk' or Crunked! Getting wired and drunk while performing is nothing new, listen to Janis Joplin's slurred rendition of "Oh Lord, won't you buy me a Mercedes Benz ? My friends all drive Porsches, I must make amends..."Who's afraid of experiencing the Red Bull rapture, and getting crunked with high-energy rap music designed strictly for the clubs, certainly not Lil' Jon and the East Side Boyz's who are the self proclaimed 'Kings of Crunk'. Crunk is widely used to describe a genre of Hip-Hop music, apparently coined from 'crazy' and 'drunk' is also the name of Lil' Jon's CD, who's real name is Jonathan Smith. Lil' Jon recently said, "if you can't handle [Crunk Juice], you shouldn't necessarily try to crunk it every trip, 24/7, it can get annoying, people screaming, at you all day," he said, "They don't understand that you can't be crunked all the time." For a quick crunk fix, download Lil' Jon and the East Side Boyz's single 'Get Low' from last year's debut album, Kings of Crunk at www.liljononline.com or better yet download a can of the real thing. Yes, Lil' Jon got his own namesake energy drink it's called CRUNK!!!™ Energy Drink. With a natural energy level more than two and a half times higher than that of Red Bull, it's no wonder CRUNK!!! has become the dance clubs energy drink of choice. What's more, CRUNK!!! holds the promise of great sex, its main ingredient happens to be guaraná (Paullinia cupana), a South American berry that's reputed to be a powerful aphrodisiac, that is also effective against mental and physical fatigue. Guaraná owes its stimulating virtue to an alkaloid (guaranin) that is chemically allied to caffeine. CRUNK!!! also contains the amino acid L-carnitine, which enhances the nitric oxide pathway, a key signaling molecule for male erection and female arousal, along with the herb Ashwaganda, a member of the pepper family known as Withania somnifera that is considered the 'ginseng' of Ayurvedic medicine, providing increased sexual capacity (fertility and libido) while enhancing mental awareness.In addition to its maximum energy formulation of ginseng (Panax ginseng), horny goat weed (Epimedium) and damiana (Turnera aphrodisiaca), developed for the King of Crunk, CRUNK!!! also has a great pomegranate flavor that overcomes the current negative of most energy drinks; their medicine-like taste. And, unlike other energy drinks CRUNK!!! will take care of your hangover with Milk Thistle (Silybum marianume) and Skullcap (Scutellaria lateriflora), along with other botanical extracts including white willow an herb that has been proved to be as effective as conventional painkillers in a clinical trial. Check out this playboy style energy drink at www.crunkenergydrink.com.CONTACT:Crunk LLCJon Crecy, 858/518-0384 jon@crunkenergydrink.comhttp://www.crunkenergydrink.com
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