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Beverage Marketing News Fax
Perhaps The World's Most EXPEN$IVE Bottled Water: Bling H2O By Richard Davis (Adds details, byline, to previous story) HOLLYWOOD, Calif.--(BEVERAGE MARKETING)--Tuesday, February 7, 2006 Ka-ching, for life in the fast lane you may want to put your money down on a new luxury bottled water from Kevin G. Boyd, Hollywood writer and producer, who is cashing in on the world's most expensive bottled water; at $38 dollars a pop, Paris Hilton may want to buy it for her posh pooch Tinkerbell, in loo of the imported Evian, its called Bling H2O, 'Bling' or 'Bling-Bling' is the slang term, which is used to describe the big diamonds and gold jewelry worn by rap stars. Not to be confused with "The Sopranos" catch-phrase "Bada bing" made famous by the hit HBO television show -- meaning an effortlessly way of getting more bling. Bling was coined by the New Orleans rap family -- Cash Money Millionaires' BG, Baby and Lil' Wayne back in the late 1990's. Bling has crossed over from hip-hop and has turned into mainstream jargon. Bling H2O is cashing in on the hip hop fashion statement which has been featured at many recent celebrity events including the MTV Video Music Awards and television's biggest event, The Emmys. Bling H2O has simply turned up the bling volume for Hollywood celebrities who can afford a flashy limited-edition, frosted, corked bottled water in a 750ml wine bottle, that is decorated with what looks like De Beers diamonds from Zales but are actually Swarovski crystals. "There will be a bottle of Bling H2O in every dressing room at this year's 48th Annual GRAMMY Awards Ceremony in Los Angeles," stated Kevin G. Boyd. Fellow rapper Sean (P. Diddy) Combs of Bad Boy Entertainment, Inc., with his multiple business lines of his Bad Boy Entertainment Group. Bad Boy Records who has produced artists such the late Notorious B.I.G. and his own hip hop street savvy label and apparel line (Sean John) also have an expensive bottled water, but its only served at his celebrity restaurants (Justin's in New York and Atlanta), Justin's elegant house brand of natural spring water is in a cobalt blue champagne bottle, which has its art logo sand-blasted, a style of silver white engraving, that is offered to his restaurant patrons like a fine vintage wine instead of other high-end competitors like Voss water. About $7 dollars at the New York City restaurant, Sean Combs (AKA Puff Daddy, Puffy, and P. Diddy) wears many hats as the entrepreneur behind his music publishing business empire. Combs named his restaurant Justin's after his son to carry on a sense of family tradition so important to him. Combs isn't the only celebrity to put his name on a bottled water product. Donald Trump launched Trump Ice bottled water last year, Sylvester Stallone is now selling his own line of Sly Pure Glacial Water and Suzanne Somers has Somersize Super Oxygenated Water. CONTACT: Bling Beverages Kevin G. Boyd, 310/277-1111 kevin@blingh2o.com http://www.blingh2o.com
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