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Lost Cities And New Super Hydrating Water DiscoveriesBy Richard Davis(Adds details, byline, to previous story) BEDFORD, Texas--(BEVERAGE MARKETING)--Tuesday, April 12, 2005 For eons people have searching for traces of the lost under-water city of Atlantis, to think of our blue wet planet we cling to as earth may be anthropocentric. EartH2O would be more accurate, as almost 71% of our planet's surface is covered by sea and by an odd coincidence precisely the same proportion of the human body that is salt water. Similarly, people talk about the ocean as the essence of life, yet most have never experienced the ocean except for the taste of sea salt or the water in our body. Of the volume of the planet in which traces of life can be found, something over 90% is deep under water. By virtue of its inaccessibility to man, the deep is as pristine an environment as can be. Now a Texas start-up company, Eon Beverage Group, has invented an ingenious method to change water back to its original pristine state, from eons ago, and has launched a new bottled health water called EON®, using proprietary technology, they have created what they call "the Essence of Life structured water" to specifically hydrate cells. Comparative studies amongst the different types of commercial grade bottled waters, such as natural spring water, steam distilled, purified, and even chlorinated water right out of the tap prove EON's superior hydrating capacity. Further studies show that EON can physically change the ratio between intra-cellular water and inter-cellular water to improve health. In Japan structured water is being touted as a hangover cure and as a treatment for karoshi (kah-roe-she), or "death from overwork", sure by taking more water breaks at the office water cooler, that may relieve the symptoms of workday stress is quite obvious, but as an effective hangover cure? Well drinking a sufficient amount of fast acting structured water is absolutely critical, as what is commonly considered a hangover is actually two separate water-related factors. The first is simply headache-inducing dehydration. The second is a buildup of the toxic by-products of alcohol metabolism at a rate greater than that which the liver and kidneys can flush them out of the body. Since these organs need plenty of H2O to work efficiently, dehydration is a real double-whammy. Perhaps the fear of alcohol or rather the effects of it, is driving some Japanese salarymen to try structured water as a preventative prophylactic. Know as EON H+ in Japan the "life prolonging water" is being marketed as an effective hydrating cure for brain cells, which can now be alleviated, by H+ or rapid cellular hydration plus oxygen, making EON H+, the new "hair of the dog" treatment for dehydrated Japanese consumers. "In cooperation with our partner in Japan, we are currently preparing to launch EON in the Japanese retail market," says Jim Harford, President and CEO of Eon Beverage Group, Inc. "We are very enthusiastic about the introduction of EON H+ in Japan, it is positioned as a nutraceutical water, but priced well below other imported structured waters. Japanese are bottled water aficionados, they know value. EON is designed for everyone who enjoys an active lifestyle." said Harford. For more information about the company and its products, call 1-877/354-7900 or visit: http://www.EssenceOfLife.com. CONTACT:Eon Beverage Group, Inc.Jim Harford, 877/354-7900info@essenceoflife.com http://www.EssenceOfLife.com
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Tuesday, May 22, 2007
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Could Drinking Puffer Fish Based Energy Drinks Become The Next Big Health Craze?By Richard Davis (Adds details, byline, to previous story)BEVERLY HILLS, Calif.--(BEVERAGE MARKETING)--Wednesday, March 30, 2005In Japan, flavor companies are working on a safe fugu (puffer fish) extract to be used in Japanese energy drinks, the fish is highly toxic, but despite this or perhaps because of thisdeadly side effect, it is considered a delicacy among the Japanese. Puffer fish (Sphoeroides testudineus) poisoning results from the ingestion of fish containing the deadly nerve toxin called tetrodotoxin and it is the most common and lethal form of marine poisoning in Japan. Neurological effects vary depending on the severity of poisoning but can include numbness, slurred speech, incoordination, and paralysis. The puffer's highly toxic liver poison is 1,200 times deadlier than cyanide. A lethal dose could fit on a pinhead. Over 10,000 tons of these so-called blowfish or puffer fish are consumed in Japan each year. The deadly symptoms of puffer poisoning have been described by Dr. Bruce W. Halstead MD, in his book Dangerous Marine Animals, (Cornell Maritime Press, Cambridge, MD, 1959), "Symptoms of tingling about the lips and tongue and motor incoordination usually develop within 10-45 minutes after ingestion of the fish. The tingling may later spread to other parts of the body. In some instances, the numbness may involve the entire body, in which instances the victim may feel as though he were 'floating'. Excessive salivation, extreme weakness, nausea, vomiting, diarrhea, abdominal pain may soon follow. Twitching of the muscles, paralysis, difficulty in swallowing, loss of voice, convulsions, and death by respiratory paralysis may ensue. More than 60 percent of the victims poisoned by this fish die. There is no specific treatment or antidote for puffer poisoning." Name your poison, far fetched? also in Japan, marathon runners and other endurance athletes are getting a new buzz from an old energy drink called VAAM, which contains a liquid secreted by hornet larvae. In fact, 2000 Olympic Marathon gold medalist Naoko Takahashi claims the hornet juice contributed to her victory in Sydney. This bug juice, mostly a mixture of amino acids, is normally consumed by adult hornets, and, according to hornet researchers, gives these insects their great endurance and speed. But before you go fishing for blowfish or knock down that wasp nest in your backyard, just look for the new 'danger drinks' at you local c-store. Japanese love the Puffer fish, the icon is second only to Godzilla and Hello Kitty, one US inventor 'Jay Parchman' is taking the Puffer fish to the next logical step, no not another energy drink but a life jacket for soft drinks, called the 'Pocket Puffy' it starts out as a type of business card then inflates in to a full-sized one-of-a-kind beverage cooler. "The POCKET PUFFY, is generating a great deal of buzz with soft drink makers, looking for a unique way to market and display soft drinks pool side, with cool Puffer fish graphics," said Pocket Puffy's Bill Tinsley, "Beverage firms are the prime target for this type of advertising, you could rent a blimp for the Super Bowl, but a lot of Pocket Puffy's could be just as effective, giving companies direct access to consumers." Tinsley likens the approach to putting nickels and dimes together to make a dollar. For more fun in the sun with a puffer fish check out http://www.puffypromo.com. CONTACT:Pocket Puffy Promotions CompanyBill Tinsley, 817/456-5000bill@puffypromo.comhttp://www.puffypromo.com
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Could Drinking Puffer Fish Based Energy Drinks Become The Next Big Health Craze?By Richard Davis (Adds details, byline, to previous story)BEVERLY HILLS, Calif.--(BEVERAGE MARKETING)--Wednesday, March 30, 2005In Japan, flavor companies are working on a safe fugu (puffer fish) extract to be used in Japanese energy drinks, the fish is highly toxic, but despite this or perhaps because of thisdeadly side effect, it is considered a delicacy among the Japanese. Puffer fish (Sphoeroides testudineus) poisoning results from the ingestion of fish containing the deadly nerve toxin called tetrodotoxin and it is the most common and lethal form of marine poisoning in Japan. Neurological effects vary depending on the severity of poisoning but can include numbness, slurred speech, incoordination, and paralysis. The puffer's highly toxic liver poison is 1,200 times deadlier than cyanide. A lethal dose could fit on a pinhead. Over 10,000 tons of these so-called blowfish or puffer fish are consumed in Japan each year. The deadly symptoms of puffer poisoning have been described by Dr. Bruce W. Halstead MD, in his book Dangerous Marine Animals, (Cornell Maritime Press, Cambridge, MD, 1959), "Symptoms of tingling about the lips and tongue and motor incoordination usually develop within 10-45 minutes after ingestion of the fish. The tingling may later spread to other parts of the body. In some instances, the numbness may involve the entire body, in which instances the victim may feel as though he were 'floating'. Excessive salivation, extreme weakness, nausea, vomiting, diarrhea, abdominal pain may soon follow. Twitching of the muscles, paralysis, difficulty in swallowing, loss of voice, convulsions, and death by respiratory paralysis may ensue. More than 60 percent of the victims poisoned by this fish die. There is no specific treatment or antidote for puffer poisoning." Name your poison, far fetched? also in Japan, marathon runners and other endurance athletes are getting a new buzz from an old energy drink called VAAM, which contains a liquid secreted by hornet larvae. In fact, 2000 Olympic Marathon gold medalist Naoko Takahashi claims the hornet juice contributed to her victory in Sydney. This bug juice, mostly a mixture of amino acids, is normally consumed by adult hornets, and, according to hornet researchers, gives these insects their great endurance and speed. But before you go fishing for blowfish or knock down that wasp nest in your backyard, just look for the new 'danger drinks' at you local c-store. Japanese love the Puffer fish, the icon is second only to Godzilla and Hello Kitty, one US inventor 'Jay Parchman' is taking the Puffer fish to the next logical step, no not another energy drink but a life jacket for soft drinks, called the 'Pocket Puffy' it starts out as a type of business card then inflates in to a full-sized one-of-a-kind beverage cooler. "The POCKET PUFFY, is generating a great deal of buzz with soft drink makers, looking for a unique way to market and display soft drinks pool side, with cool Puffer fish graphics," said Pocket Puffy's Bill Tinsley, "Beverage firms are the prime target for this type of advertising, you could rent a blimp for the Super Bowl, but a lot of Pocket Puffy's could be just as effective, giving companies direct access to consumers." Tinsley likens the approach to putting nickels and dimes together to make a dollar. For more fun in the sun with a puffer fish check out http://www.puffypromo.com. CONTACT:Pocket Puffy Promotions CompanyBill Tinsley, 817/456-5000bill@puffypromo.comhttp://www.puffypromo.com
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Forget Viagra, Antioxidants From Nature's Little Blue Pill May Improve Night Vision, Heart Health And LibidoBy Richard Davis(Adds details, byline, to previous story)MILBRIDGE, Maine--(BEVERAGE MARKETING)--Thursday, January 13, 2005If you could find an "all-in-one" nutraceutical for enhancing the libido, staving off Alzheimer's Disease, lowering cholesterol, improving eyesight and fighting off cancer, wouldn't you make a bee line to your pharmacy to get a bottle of the stuff? Especially if this so-called cure-all was also available in chewable or liquid form, without a prescription, free of side effects and seductively delicious? That magic "little blue pill" already exists in nature in the form of wild blueberries (vaccinium angustifolium), which are now receiving renewed attention from the Medical and Scientific community. In response, Wyman's; America's oldest and largest grower of wild blueberries -- has made its Fresh Frozen Wild Blueberries and Wild Blueberry Juice newly available nationwide -- through major grocery stores, price clubs and natural food stores. "The link between wild blueberries and disease prevention is so compelling that I advise my patients to eat them every day," said Daniel Nadeau, M.D., medical director of the HealthReach Diabetes, Endocrine & Nutrition Center, Hampton, NH and co-author of The Color Code: A Revolutionary Eating Plan for Optimum Health. "Adding wild blueberries to the diet today is an easy and powerful step toward preventing tomorrow's Alzheimer's Disease, heart disease and cancer."Research Supports Disease-Fighting Power In 2004, researchers revealed a number of new reasons to call wild blueberries "nature's wonder drug." A USDA study in The Journal of Agriculture and Food Chemistry analyzed more than 100 fruits, vegetables, spices and nuts, ranking wild blueberries the number one antioxidant fruit. The study also uncovered an intriguing finding-that wild blueberries (the smaller, darker variety) have 48% more antioxidants than cultivated blueberries (the larger and lighter-colored berries). Antioxidants help protect the body from deterioration due to free-radical activity -- putting up an additional barrier against major diseases such as cancer and heart disease. This summer, the buzz about blueberries echoed through the halls of the American Chemical Society's national meeting in Philadelphia. USDA research unveiled there showed that pterostilbene, which is naturally present in blueberries, may also fight cholesterol build-up. In the lab, the compound worked like ciprofibrate, a drug prescribed outside the U.S. to keep cholesterol levels low. And that's not all ... In recent years, published studies singled out blueberries for their potential to combat a host of age-related neurological and cardiovascular conditions, including Alzheimer's Disease. In fact, a USDA animal study conducted by Tufts University researcher James A. Joseph, Ph.D., showed that subjects on a two-month diet supplemented with blueberries demonstrated improved memory and motor skills (such as balance and coordination). Gaining the Most from Nature's "Little Blue Pill" For those looking for their own wild blueberry prescription. "Blueberries may be an effective adjunct for older men with erectile problems," says Mary Ellen Camire, Ph.D., a professor of food science at the University of Maine. "They're loaded with compounds that help relax your blood vessels, improving circulation, resulting in more blood flow to the penis for stronger erections as you grow older, for maximum potency and performance. Anthocyanins are the compounds that seem to have the most health benefits." Scientific support for the benefits of anthocyanins has been documented in both men and women. Wyman's was founded in 1874 by entrepreneur Jasper Wyman, the company is still privately owned by the Wyman family. Headquartered in Milbridge, Maine, the company manages more than 7,000 acres of Wild Blueberries. Jasper Wyman & Son can be found on the Web at http://www.wymans.com. CONTACT:Warner CommunicationsDawn Ringel,781/449-8456dawn@warnerpr.comhttp://www.wymans.com
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Forget Viagra, Antioxidants From Nature's Little Blue Pill May Improve Night Vision, Heart Health And LibidoBy Richard Davis(Adds details, byline, to previous story)MILBRIDGE, Maine--(BEVERAGE MARKETING)--Thursday, January 13, 2005If you could find an "all-in-one" nutraceutical for enhancing the libido, staving off Alzheimer's Disease, lowering cholesterol, improving eyesight and fighting off cancer, wouldn't you make a bee line to your pharmacy to get a bottle of the stuff? Especially if this so-called cure-all was also available in chewable or liquid form, without a prescription, free of side effects and seductively delicious? That magic "little blue pill" already exists in nature in the form of wild blueberries (vaccinium angustifolium), which are now receiving renewed attention from the Medical and Scientific community. In response, Wyman's; America's oldest and largest grower of wild blueberries -- has made its Fresh Frozen Wild Blueberries and Wild Blueberry Juice newly available nationwide -- through major grocery stores, price clubs and natural food stores. "The link between wild blueberries and disease prevention is so compelling that I advise my patients to eat them every day," said Daniel Nadeau, M.D., medical director of the HealthReach Diabetes, Endocrine & Nutrition Center, Hampton, NH and co-author of The Color Code: A Revolutionary Eating Plan for Optimum Health. "Adding wild blueberries to the diet today is an easy and powerful step toward preventing tomorrow's Alzheimer's Disease, heart disease and cancer."Research Supports Disease-Fighting Power In 2004, researchers revealed a number of new reasons to call wild blueberries "nature's wonder drug." A USDA study in The Journal of Agriculture and Food Chemistry analyzed more than 100 fruits, vegetables, spices and nuts, ranking wild blueberries the number one antioxidant fruit. The study also uncovered an intriguing finding-that wild blueberries (the smaller, darker variety) have 48% more antioxidants than cultivated blueberries (the larger and lighter-colored berries). Antioxidants help protect the body from deterioration due to free-radical activity -- putting up an additional barrier against major diseases such as cancer and heart disease. This summer, the buzz about blueberries echoed through the halls of the American Chemical Society's national meeting in Philadelphia. USDA research unveiled there showed that pterostilbene, which is naturally present in blueberries, may also fight cholesterol build-up. In the lab, the compound worked like ciprofibrate, a drug prescribed outside the U.S. to keep cholesterol levels low. And that's not all ... In recent years, published studies singled out blueberries for their potential to combat a host of age-related neurological and cardiovascular conditions, including Alzheimer's Disease. In fact, a USDA animal study conducted by Tufts University researcher James A. Joseph, Ph.D., showed that subjects on a two-month diet supplemented with blueberries demonstrated improved memory and motor skills (such as balance and coordination). Gaining the Most from Nature's "Little Blue Pill" For those looking for their own wild blueberry prescription. "Blueberries may be an effective adjunct for older men with erectile problems," says Mary Ellen Camire, Ph.D., a professor of food science at the University of Maine. "They're loaded with compounds that help relax your blood vessels, improving circulation, resulting in more blood flow to the penis for stronger erections as you grow older, for maximum potency and performance. Anthocyanins are the compounds that seem to have the most health benefits." Scientific support for the benefits of anthocyanins has been documented in both men and women. Wyman's was founded in 1874 by entrepreneur Jasper Wyman, the company is still privately owned by the Wyman family. Headquartered in Milbridge, Maine, the company manages more than 7,000 acres of Wild Blueberries. Jasper Wyman & Son can be found on the Web at http://www.wymans.com. CONTACT:Warner CommunicationsDawn Ringel,781/449-8456dawn@warnerpr.comhttp://www.wymans.com
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FUZE Beverage LLC Goes Fast And Furious With NOS Energy DrinkBy Richard Davis(Adds details, byline, to previous story)Bowling Green, KY--(BEVERAGE MARKETING)--Saturday, February 26, 2005FUZE Beverage LLC, the smart age beverage company that is currently in the liquid fast lane has gone looking for automotive performance enthusiasts for their launch party like the ones portrayed in the 2002 hit movie: The Fast and The Furious, which featured Red Bull chugging actor Vin Diesel as Dominic Toretto. Toretto was an undercover cop who infiltrated the world of street racing in an effort to stop a string of big rig high-jackings. From cool cars to hot babes this flick is soup-upped on high speed automotive action and the adrenaline rush of NOS. For those who didn't catch it at the theater or on DVD, NOS is the acronym for the company known as Nitrous Oxide Systems. Yes, AKA laughing gas, is used to give fast cars that extra blast of speed. funny thing, its the same stuff they put in canned whipped cream and what 1930s dentist used to dull tooth pain during extraction's before the advent of Novocain, its what allows Viagra to work, the nitric oxide pathway, a key signaling molecule for testosterone. Now, NOS is the name of a high performance energy drink targeted toward the go fast enthusiast. "NOS High Performance Energy Drink is the latest licensed co-branding effort with FUZE Beverage for Holley's Nitrous Oxide Systems (NOS) brand," says Bill Tichenor, Holley's Marketing Manager. FYI: the use of nitrous oxide (N20) as a performance enhancement has been traced back to World War II, where it was employed to give Allied aircraft that emergency 'boost' in both airspeed and altitude capabilities. Back in 1978 Nitrous Oxide Systems, Inc., was founded for the commercial use of (N20) in high performance racing. Now a part of Holley, known for their world famous carburetors, NOS is the buy word in the industry. With the energy drink craze racing across the United States, FUZE Beverage was looking for a hip way to market their new high octane drink. Since NOS is contained in a very recognizable blue bottle with the catchy slogan "Throttle in a Bottle", FUZE marketing decided to approach Holley with the idea of licensing the NOS trademark and bottle design as part of their new formula. FUZE, knowing that NOS is for high performance racing, knew that using the NOS design would be the perfect fit for the demographic of energy drink consumers. It is instant accepted branding unlike other energy drinks that need to create a brand as well as awareness. The jury is still out on whether the NOS curved arrow logo on an energy drink will be as popular as the Nike Swoosh on say perhaps an apparel branded isotonic sports drink. Who knows, it could be the next Red Bull, but with more bang for your buck in the 16 oz. can. It could quickly take the number one spot at the top of the most recognizable brand in energy drinks. NOS could face a cool reception, according to some experts, who say FUZE has a lot of distribution to garner before the energy drink will fly off the shelves, beyond the local NAPA auto parts store. But with Holley's automotive distribution network to back it and FUZE soon closing the deal on national distribution, it would be premature to tow it off the energy drink junk yard, just yet. Save some spray for the return trip, NOS energy drink looks like a sure fire winner like NASCAR's bottled water in the 2nd tier automotive sector. FUZE strongly recommends turning on your radar detector before downing a can, and to go easy on the NOS, while in traffic; they are not paying for any unauthorized speeding tickets. CONTACT:FUZE Beverage LLC.Bill Meissner, 201/461-6640bmeissner@fuzebev.comhttp://www.drinknos.com
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FUZE Beverage LLC Goes Fast And Furious With NOS Energy DrinkBy Richard Davis(Adds details, byline, to previous story)Bowling Green, KY--(BEVERAGE MARKETING)--Saturday, February 26, 2005FUZE Beverage LLC, the smart age beverage company that is currently in the liquid fast lane has gone looking for automotive performance enthusiasts for their launch party like the ones portrayed in the 2002 hit movie: The Fast and The Furious, which featured Red Bull chugging actor Vin Diesel as Dominic Toretto. Toretto was an undercover cop who infiltrated the world of street racing in an effort to stop a string of big rig high-jackings. From cool cars to hot babes this flick is soup-upped on high speed automotive action and the adrenaline rush of NOS. For those who didn't catch it at the theater or on DVD, NOS is the acronym for the company known as Nitrous Oxide Systems. Yes, AKA laughing gas, is used to give fast cars that extra blast of speed. funny thing, its the same stuff they put in canned whipped cream and what 1930s dentist used to dull tooth pain during extraction's before the advent of Novocain, its what allows Viagra to work, the nitric oxide pathway, a key signaling molecule for testosterone. Now, NOS is the name of a high performance energy drink targeted toward the go fast enthusiast. "NOS High Performance Energy Drink is the latest licensed co-branding effort with FUZE Beverage for Holley's Nitrous Oxide Systems (NOS) brand," says Bill Tichenor, Holley's Marketing Manager. FYI: the use of nitrous oxide (N20) as a performance enhancement has been traced back to World War II, where it was employed to give Allied aircraft that emergency 'boost' in both airspeed and altitude capabilities. Back in 1978 Nitrous Oxide Systems, Inc., was founded for the commercial use of (N20) in high performance racing. Now a part of Holley, known for their world famous carburetors, NOS is the buy word in the industry. With the energy drink craze racing across the United States, FUZE Beverage was looking for a hip way to market their new high octane drink. Since NOS is contained in a very recognizable blue bottle with the catchy slogan "Throttle in a Bottle", FUZE marketing decided to approach Holley with the idea of licensing the NOS trademark and bottle design as part of their new formula. FUZE, knowing that NOS is for high performance racing, knew that using the NOS design would be the perfect fit for the demographic of energy drink consumers. It is instant accepted branding unlike other energy drinks that need to create a brand as well as awareness. The jury is still out on whether the NOS curved arrow logo on an energy drink will be as popular as the Nike Swoosh on say perhaps an apparel branded isotonic sports drink. Who knows, it could be the next Red Bull, but with more bang for your buck in the 16 oz. can. It could quickly take the number one spot at the top of the most recognizable brand in energy drinks. NOS could face a cool reception, according to some experts, who say FUZE has a lot of distribution to garner before the energy drink will fly off the shelves, beyond the local NAPA auto parts store. But with Holley's automotive distribution network to back it and FUZE soon closing the deal on national distribution, it would be premature to tow it off the energy drink junk yard, just yet. Save some spray for the return trip, NOS energy drink looks like a sure fire winner like NASCAR's bottled water in the 2nd tier automotive sector. FUZE strongly recommends turning on your radar detector before downing a can, and to go easy on the NOS, while in traffic; they are not paying for any unauthorized speeding tickets. CONTACT:FUZE Beverage LLC.Bill Meissner, 201/461-6640bmeissner@fuzebev.comhttp://www.drinknos.com
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Mexican Soft Drink: BARRILITOS Crosses The Boader By Richard Davis(Adds details, byline, to previous story)HOUSTON, Texas--(BEVERAGE MARKETING)--Wednesday, February 9, 2005Jugos del Valle USA, more commonly known as Del Valle, a subsidiary of Mexico's Jugos Del Valle, S.A., recently announced that it is importing a full line of authentic Mexican soft drinks: BARRILITOS®, for the US Hispanic beverage market, produced in Mexico by Grupo Embotellador Barrilitos, S.A. de C.V., the BARRILITOS brand is already very popular through out Mexico as an inexpensive soft drink that can be found on the dusty cobblestone side streets. It's Spanish name, meaning "little barrel" evokes celebration like that of cracking open a xuxa piñata on the Cinco de Mayo, the holiday that commemorates the Mexican army's victory over the French in the Battle of Puebla in 1862. In hotter regions of Mexico, BARRILITOS soft drinks are served ice cold with cut limes and salt. Even while off the beaten path hacking your way through Yucatan rain forest with a dull machete you may encounter an archeological find: empty BARRILITOS bottles strewn all over the jungle floor far from civilization. On your way back to explore the Mayan ruins at Xcaret-Tulum, you soon discover that BARRILITOS soft drinks served ice-cold, are the perfect refreshment for beating the hot Mexican sun, some say they are perhaps the best tasting soft drinks on Earth, of course this may be dehydration, sunstroke or the 100 degree heat talking. So, if you happen to see that BARRILITOS oasis, it not a mirage. Just down a near frozen bottle of BARRILITOS for the first time - ahhh, this is what comes to mind when you think of an authentic Mexican adventure. Forget the complementary Margarita's, the Acapulco sunsets, or warm Pacific trade winds that lull you to sleep. All you need to enjoy your time in the sun is a native hammock and a yard or two of mosquito netting under a mango tree along with that pure refreshment in a little barrel; an ice cold BARRILITOS and you've found sweet paradise. In Mexico City, BARRILITOS is sometimes served over filtered ice as a mid-afternoon refreshment in upscale restaurants, even some sleep-deprived Executives are now skipping their mid-afternoon nap, so called "power napping" or "siesta" time and downing ice cold bottles of BARRILITOS instead of the traditional "tres cerveza" lunch.For the United States the BARRILITOS brand is not meant to replace Coke or Pepsi, it is "for those who are looking for a bit of nostalgia," said company Director of Sales Raúl Legorreta. Legorreta insists that the brand which goes back to 1938, never was meant to compete with any major cola brand but he adds, in the same breath, that BARRILITOS offers "unsurpassed flavors in a Mexican style soft drink." that anyone would love, once they taste it. Experience it for yourself - look for BARRILITOS in the Mexican food isle juice section in major supermarket chains like Wal-Mart and c-stores like 7-Eleven. "The growth of the [Hispanic soft drink] market has been enormous the past few years, the major brands really have their eyes on this niche sector." added Legorreta.Jugos del Valle S.A., sells juice and nectars through 10 subsidiaries around the world. The company operates eight production plants in Mexico, which send finished juice products to market (primarily supermarkets) through 100 distribution centers and warehouses. Its main brands include Brisco, Florida7, Tropyfrut, Valencia, Valle, and Valle Light. Del Valle chairman Manuel Albarrán owns 45% of the company. Del Valle is one of the fastest growing brands of fruit nectars and juices in America. Fifty years of experience manufacturing food products in the United States, Mexico and Brazil contributes to the companies reputation for high quality products. The strictest possible standards in the way they grow the fruit, they way they harvest it and ultimately in the way they process and package it is the essence of Valle's commitment to excellence.CONTACT:Jugos del Valle USARaúl Legorreta, 888/349-2234rlegorreta@jvalle.com.mxhttp://www.vallenectars.com
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Mexican Soft Drink: BARRILITOS Crosses The Boader By Richard Davis(Adds details, byline, to previous story)HOUSTON, Texas--(BEVERAGE MARKETING)--Wednesday, February 9, 2005Jugos del Valle USA, more commonly known as Del Valle, a subsidiary of Mexico's Jugos Del Valle, S.A., recently announced that it is importing a full line of authentic Mexican soft drinks: BARRILITOS®, for the US Hispanic beverage market, produced in Mexico by Grupo Embotellador Barrilitos, S.A. de C.V., the BARRILITOS brand is already very popular through out Mexico as an inexpensive soft drink that can be found on the dusty cobblestone side streets. It's Spanish name, meaning "little barrel" evokes celebration like that of cracking open a xuxa piñata on the Cinco de Mayo, the holiday that commemorates the Mexican army's victory over the French in the Battle of Puebla in 1862. In hotter regions of Mexico, BARRILITOS soft drinks are served ice cold with cut limes and salt. Even while off the beaten path hacking your way through Yucatan rain forest with a dull machete you may encounter an archeological find: empty BARRILITOS bottles strewn all over the jungle floor far from civilization. On your way back to explore the Mayan ruins at Xcaret-Tulum, you soon discover that BARRILITOS soft drinks served ice-cold, are the perfect refreshment for beating the hot Mexican sun, some say they are perhaps the best tasting soft drinks on Earth, of course this may be dehydration, sunstroke or the 100 degree heat talking. So, if you happen to see that BARRILITOS oasis, it not a mirage. Just down a near frozen bottle of BARRILITOS for the first time - ahhh, this is what comes to mind when you think of an authentic Mexican adventure. Forget the complementary Margarita's, the Acapulco sunsets, or warm Pacific trade winds that lull you to sleep. All you need to enjoy your time in the sun is a native hammock and a yard or two of mosquito netting under a mango tree along with that pure refreshment in a little barrel; an ice cold BARRILITOS and you've found sweet paradise. In Mexico City, BARRILITOS is sometimes served over filtered ice as a mid-afternoon refreshment in upscale restaurants, even some sleep-deprived Executives are now skipping their mid-afternoon nap, so called "power napping" or "siesta" time and downing ice cold bottles of BARRILITOS instead of the traditional "tres cerveza" lunch.For the United States the BARRILITOS brand is not meant to replace Coke or Pepsi, it is "for those who are looking for a bit of nostalgia," said company Director of Sales Raúl Legorreta. Legorreta insists that the brand which goes back to 1938, never was meant to compete with any major cola brand but he adds, in the same breath, that BARRILITOS offers "unsurpassed flavors in a Mexican style soft drink." that anyone would love, once they taste it. Experience it for yourself - look for BARRILITOS in the Mexican food isle juice section in major supermarket chains like Wal-Mart and c-stores like 7-Eleven. "The growth of the [Hispanic soft drink] market has been enormous the past few years, the major brands really have their eyes on this niche sector." added Legorreta.Jugos del Valle S.A., sells juice and nectars through 10 subsidiaries around the world. The company operates eight production plants in Mexico, which send finished juice products to market (primarily supermarkets) through 100 distribution centers and warehouses. Its main brands include Brisco, Florida7, Tropyfrut, Valencia, Valle, and Valle Light. Del Valle chairman Manuel Albarrán owns 45% of the company. Del Valle is one of the fastest growing brands of fruit nectars and juices in America. Fifty years of experience manufacturing food products in the United States, Mexico and Brazil contributes to the companies reputation for high quality products. The strictest possible standards in the way they grow the fruit, they way they harvest it and ultimately in the way they process and package it is the essence of Valle's commitment to excellence.CONTACT:Jugos del Valle USARaúl Legorreta, 888/349-2234rlegorreta@jvalle.com.mxhttp://www.vallenectars.com
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STEAZ: Making The Case For The Benefits Of Green Tea By Richard Davis(Adds details, byline, to previous story)NEWTOWN, Penn.,--(BEVERAGE MARKETING)--Monday, December 27, 2004Green Tea (Camellia sinensis) may not be cool or sexy, but Japan is awash in the stimulating herb and it is the hot new nutraceutical ingredient in many of Japan's latest health drinks. Japanese shell out a lot of yen to get their daily fix of green tea, which contains the essential tranquilizing amino acid Theanine, on the surface Japanese green tea looks rather innocuous, but if you drink green tea all day and into the night, typically the need for sleep lesions and a state of pseudo-euphoric relaxation and well-being can be achieved, according to the Shinto monks. But, unlike caffeine, theanine increases GABA (gamm-amino butyric acid), an inhibitory neurotransmitter that diminishes stress. And. Japanese researchers have documented that theanine also increases the levels of dopamine in the brain, the dopamine hormone is depleted by stress, overwork and caffeine.Green tea is deeply embedded in the Japanese culture, they simply refer to it as 'o-cha', meaning just green tea. Recently, however, quite removed from the traditional way of drinking the brew is the new phenomenon of consuming green tea heath drinks, that has been spreading across Japan. These packaged health drinks are sold everywhere from vending machines to supermarkets, a "green tea aficionado" said the reason for the steep price of Japanese green tea is only superficial like the domestic price of saké or what they call 'water from heaven', saying there is no significant benefit over non-Japanese grown green teas, in fact, only the domestic tax. Why should anyone care about the price of green tea, if we don't even drink the stuff, given the headlines in the medical journals about the nutraceutical health benefits, we may soon be drinking green tea in one form or another.Green tea is also rich in catechin tannins (pronounced CAT-ih-kins), research suggests that catechins may be more powerful than vitamins C and E in stopping free radical damage to cells that may have other disease-fighting properties in addition. Perhaps, if I am reading my tea leaves correctly, the latest upcoming trend may hold a green tea soft drink in ones future, perhaps a Steaz Green Tea Soda from "The Healthy Beverage Company" who has taken a cultural cue from Japanese green tea experience. Where as most Japanese health drinks just aren't up to snuff, for the occidental sweet tooth or they are just too expensive for the natural foods marketplace. This Pennsylvania start-up aims to change all that with just one sip of their Steaz Green Tea Soda. It may just change the way you feel about that bitter cup of green tea forever. Each bottle is micro-brewed fresh from the finest Ceylon green tea, grown high in the fog-shrouded, mountains of Sri Lanka. To make it sweet and healthy they blend in the highest quality organic cane sugar on the planet. The result is a tantalizing green tea soda that will sure to "pleaz the palate". Steaz Green Tea Sodas are available in six popular flavors including cola, lemon dew, raspberry, orange, key lime, and even root beer. It is one of the first soda brands ever to be branded with the USDA Certified Organic seal and they are even kosher approved. Steaz Green Tea Soda comes in 12 oz. glass bottles, sold separately or in 12 and 24 count cases. They are 100% natural and contain no preservatives and also come in slimming diet versions. Co-founded in October 2002 by Eric Schnell and Steve Kessler, neither is new to the beverage biz. Eric is the former president of Long Life Organic Teas, and Steven is the past president of Iceland Spring Bottled Water. Both have a background in the natural foods industry. So coming up with Steaz Green Tea Soda was a natural. For more healthy inf. check out their web site at http://www.steaz.com.CONTACT:Organic Works Marketing, LLCCheryl Roth, 212/253-0474cheryl@organicworksmarketing.com http://www.organicworksmarketing.com
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STEAZ: Making The Case For The Benefits Of Green Tea By Richard Davis(Adds details, byline, to previous story)NEWTOWN, Penn.,--(BEVERAGE MARKETING)--Monday, December 27, 2004Green Tea (Camellia sinensis) may not be cool or sexy, but Japan is awash in the stimulating herb and it is the hot new nutraceutical ingredient in many of Japan's latest health drinks. Japanese shell out a lot of yen to get their daily fix of green tea, which contains the essential tranquilizing amino acid Theanine, on the surface Japanese green tea looks rather innocuous, but if you drink green tea all day and into the night, typically the need for sleep lesions and a state of pseudo-euphoric relaxation and well-being can be achieved, according to the Shinto monks. But, unlike caffeine, theanine increases GABA (gamm-amino butyric acid), an inhibitory neurotransmitter that diminishes stress. And. Japanese researchers have documented that theanine also increases the levels of dopamine in the brain, the dopamine hormone is depleted by stress, overwork and caffeine.Green tea is deeply embedded in the Japanese culture, they simply refer to it as 'o-cha', meaning just green tea. Recently, however, quite removed from the traditional way of drinking the brew is the new phenomenon of consuming green tea heath drinks, that has been spreading across Japan. These packaged health drinks are sold everywhere from vending machines to supermarkets, a "green tea aficionado" said the reason for the steep price of Japanese green tea is only superficial like the domestic price of saké or what they call 'water from heaven', saying there is no significant benefit over non-Japanese grown green teas, in fact, only the domestic tax. Why should anyone care about the price of green tea, if we don't even drink the stuff, given the headlines in the medical journals about the nutraceutical health benefits, we may soon be drinking green tea in one form or another.Green tea is also rich in catechin tannins (pronounced CAT-ih-kins), research suggests that catechins may be more powerful than vitamins C and E in stopping free radical damage to cells that may have other disease-fighting properties in addition. Perhaps, if I am reading my tea leaves correctly, the latest upcoming trend may hold a green tea soft drink in ones future, perhaps a Steaz Green Tea Soda from "The Healthy Beverage Company" who has taken a cultural cue from Japanese green tea experience. Where as most Japanese health drinks just aren't up to snuff, for the occidental sweet tooth or they are just too expensive for the natural foods marketplace. This Pennsylvania start-up aims to change all that with just one sip of their Steaz Green Tea Soda. It may just change the way you feel about that bitter cup of green tea forever. Each bottle is micro-brewed fresh from the finest Ceylon green tea, grown high in the fog-shrouded, mountains of Sri Lanka. To make it sweet and healthy they blend in the highest quality organic cane sugar on the planet. The result is a tantalizing green tea soda that will sure to "pleaz the palate". Steaz Green Tea Sodas are available in six popular flavors including cola, lemon dew, raspberry, orange, key lime, and even root beer. It is one of the first soda brands ever to be branded with the USDA Certified Organic seal and they are even kosher approved. Steaz Green Tea Soda comes in 12 oz. glass bottles, sold separately or in 12 and 24 count cases. They are 100% natural and contain no preservatives and also come in slimming diet versions. Co-founded in October 2002 by Eric Schnell and Steve Kessler, neither is new to the beverage biz. Eric is the former president of Long Life Organic Teas, and Steven is the past president of Iceland Spring Bottled Water. Both have a background in the natural foods industry. So coming up with Steaz Green Tea Soda was a natural. For more healthy inf. check out their web site at http://www.steaz.com.CONTACT:Organic Works Marketing, LLCCheryl Roth, 212/253-0474cheryl@organicworksmarketing.com http://www.organicworksmarketing.com
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Star treatment for Shirley Temple soda pop CNBC's camera crew setting-up for the "Bon Appetite Special" featuring The All American Shirley Temple beverage
Beverage Marketing News Fax
Original Shirley Temple Soda Pop Gets Maraschino Cherry By Richard Davis (Adds details, byline, to previous story) BEVERLY HILLS, Calif.--(BEVERAGE MARKETING)--Sunday, December 19, 2004Shirley Temple, Hollywood's quintessential child star during the 1930s and 1940s, became the ambassador of children, her name has passed into the language as a synonym for cute, smiling, curly-haired, doll-like little girls--and even as the eponym for a non-alcoholic kiddy cocktail served to children and prohibition era adults. This sweet, pink, mocktail with the maraschino cherry was invented in the late 1930's by the bartender at Chasen's Restaurant in Hollywood, for the curly-topped star. A Roy Rogers is the same as a Shirley Temple, except it was made with Coca-Cola instead of 7-up. Chasen's Restaurant was the favorite for many Stars during seven decades of Hollywood history. The close relationship between the classic Hollywood and cocktail culture shows the social and cultural transformation over the century. Cocktail was something people found playful especially during the prohibition that officially started in 1920. Both filmmakers and movie fans enjoyed the sense of playing with fire under the restrictive alcohol laws by watching movie stars on the screen sipping martinis. As Hollywood film directors transformed the everyday life onto the screen, they were also giving birth to many new cocktails naming after the movie starts: Douglas Fairbanks, Ginger Rogers, Mae West, Jean Harlow, Mary Pickford, Will Rogers, Marlene Dietrich and of course Shirley Temple.Shirley Temple's special appeal and immense popularity were without precedent and have never been equaled even today. The child star who acted, danced, and sang her way into the hearts of millions was the sun that shone through the clouds of the depression years. In a series of box-office smashes, Little Shirley Temple dispensed sweetness and light, beguiling her adult audiences and upstaging her adult co-stars in a series of films specially concocted to capitalize on her qualities.By producing the world's first bottled Shirley Temple soft drink one would Shirley have a box-office hit on their hands at least in the supermarket beverage isle. But the diplomat under her married name, Shirley Temple Black vetoed the first lollipop beverage and sued Bradley Scott Weidman personally over his "Shirley T" trademark. Weidman defended his kiddy pop's name by arguing that '"Shirley Temple" has become part of the English language and thus is no longer a trademark. After all, he notes, when bartenders mix up 7-up and grenadine and drop in a cherry to make a Shirley Temple, they do not need Black's permission. Now with a bit of diplomatic negations in place, the popular kids drink previously manufactured by Weidman's company in late 80's and early 90's, will soon be available once more, The Original Shirley Temple Beverage Co., LLC said it will re-launch the Original Shirley Temple Beverage, with a real cherry inside of every bottle. The Shirley Temple cocktail has been a favorite among Americans for decades. The company's unique bottling procedure inserts a maraschino cherry in every bottle. So the original flavor you remember when you where a kid will be in every bottle. Each bottle neck is specially fitted with a safety restrictor (patent pending). The safety restrictor will keep the cherry in the bottle. Remove it and get the cherry out. Safe and fun! The company plans on sponsoring concerts, sporting events and the like, so look for The Original Shirley Temple Beverage Turbo Beetle with perhaps Ms. Black behind the wheel.CONTACT:The Original Shirley Temple Beverage Co., LLC1-866-2-DRINK-1 866/237-4651newshirleytemple@aol.com http://www.shirleytemplebeverage.com
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Star treatment for Shirley Temple soda pop CNBC's camera crew setting-up for the "Bon Appetite Special" featuring The All American Shirley Temple beverage
Beverage Marketing News Fax
Original Shirley Temple Soda Pop Gets Maraschino Cherry By Richard Davis (Adds details, byline, to previous story) BEVERLY HILLS, Calif.--(BEVERAGE MARKETING)--Sunday, December 19, 2004Shirley Temple, Hollywood's quintessential child star during the 1930s and 1940s, became the ambassador of children, her name has passed into the language as a synonym for cute, smiling, curly-haired, doll-like little girls--and even as the eponym for a non-alcoholic kiddy cocktail served to children and prohibition era adults. This sweet, pink, mocktail with the maraschino cherry was invented in the late 1930's by the bartender at Chasen's Restaurant in Hollywood, for the curly-topped star. A Roy Rogers is the same as a Shirley Temple, except it was made with Coca-Cola instead of 7-up. Chasen's Restaurant was the favorite for many Stars during seven decades of Hollywood history. The close relationship between the classic Hollywood and cocktail culture shows the social and cultural transformation over the century. Cocktail was something people found playful especially during the prohibition that officially started in 1920. Both filmmakers and movie fans enjoyed the sense of playing with fire under the restrictive alcohol laws by watching movie stars on the screen sipping martinis. As Hollywood film directors transformed the everyday life onto the screen, they were also giving birth to many new cocktails naming after the movie starts: Douglas Fairbanks, Ginger Rogers, Mae West, Jean Harlow, Mary Pickford, Will Rogers, Marlene Dietrich and of course Shirley Temple.Shirley Temple's special appeal and immense popularity were without precedent and have never been equaled even today. The child star who acted, danced, and sang her way into the hearts of millions was the sun that shone through the clouds of the depression years. In a series of box-office smashes, Little Shirley Temple dispensed sweetness and light, beguiling her adult audiences and upstaging her adult co-stars in a series of films specially concocted to capitalize on her qualities.By producing the world's first bottled Shirley Temple soft drink one would Shirley have a box-office hit on their hands at least in the supermarket beverage isle. But the diplomat under her married name, Shirley Temple Black vetoed the first lollipop beverage and sued Bradley Scott Weidman personally over his "Shirley T" trademark. Weidman defended his kiddy pop's name by arguing that '"Shirley Temple" has become part of the English language and thus is no longer a trademark. After all, he notes, when bartenders mix up 7-up and grenadine and drop in a cherry to make a Shirley Temple, they do not need Black's permission. Now with a bit of diplomatic negations in place, the popular kids drink previously manufactured by Weidman's company in late 80's and early 90's, will soon be available once more, The Original Shirley Temple Beverage Co., LLC said it will re-launch the Original Shirley Temple Beverage, with a real cherry inside of every bottle. The Shirley Temple cocktail has been a favorite among Americans for decades. The company's unique bottling procedure inserts a maraschino cherry in every bottle. So the original flavor you remember when you where a kid will be in every bottle. Each bottle neck is specially fitted with a safety restrictor (patent pending). The safety restrictor will keep the cherry in the bottle. Remove it and get the cherry out. Safe and fun! The company plans on sponsoring concerts, sporting events and the like, so look for The Original Shirley Temple Beverage Turbo Beetle with perhaps Ms. Black behind the wheel.CONTACT:The Original Shirley Temple Beverage Co., LLC1-866-2-DRINK-1 866/237-4651newshirleytemple@aol.com http://www.shirleytemplebeverage.com
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