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Pit Bull Takes A Big Bite Out Of The Energy Drinks MarketBy Richard Davis (Adds details, byline, to previous story) LOS ANGLES, Calif.--(BEVERAGE MARKETING)--Thursday, February 23, 2006 It's a dog-eat-dog world out there, and energy drinks are no exception to the rule, love them or hate them, consumers are begging for more energizing beverages. One start-up energy drink firm; East LA-based Hip Hop Beverage Corporation has unveiled something to take the bite out of that vicious junk-yard dog in all of us, it's called Pit Bull Energy Drink. The 'macho' testosterone-charged street savvy beverage takes its name from the descendants of the lean muscular bulldogs used in 19th century England for bull baiting and dogfighting, a pit bull is willing to fight with little or no provocation, even owner's have been mauled by their own loving pets. Pit bulls have a high tolerance for pain, making it possible for them to fight on to the point of total exhaustion. Hotel heiress and professional celebrity Paris Hilton's silly pet Chihuahua "Tinkerbell", may be top dog in the news but the controversial pit bull surely comes in second. Like it's name sake Pit Bull Energy Drink has become highly voguish amongst fashionable, affluent, young, urban consumers. California Governor Arnold Schwarzenegger, a former bodybuilder and pit bull owner himself, recently signed a bill allowing California cities and counties to pass ordinances for specific breeds aimed at banning the pit bull. However, pit bull bans involve a category problem, too, because pit bulls, as it happens, aren't a single breed. The name refers to dogs belonging to a number of related breeds, such as the American Staffordshire terrier, the Staffordshire bull terrier, and the American pit bull, all of which sport a square lean muscular body, a short snout, and a sleek, short-haired coat. The bull terrier is the same breed as the Target store mascot and the Anheuser-Busch Spuds MacKenzie dog, the original party animal, who made his debut in a Bud Light beer commercial during the Super Bowl in 1987. Like the Taco Bell dog, he became a marketing sensation almost as fast as you can say, "This Spuds' for you." Every time you turned on the boob tube, there was Spuds with his entourage of beautiful women lounging by the pool, water skiing or riding a nifty skateboard. So far the so-called "killer" dog's image is good for advertisers, and no doubt that Pit Bull Energy Drink is more bark than bite, an attitude in a can, it taste smooth, so you can ignore the "BEWARE of DOG" sign, who says you can't teach an old energy drink new tricks. Pit Bull comes in stylish 8.4 oz. and 16 oz. cans with mean looking junk-yard dog graphic behind a secure chain-link fence. For Hip Hop Beverage Corporation, their "dog food" is the Pit Bull Energy Bar a highly successful line extension. Yes "pit bull-type" dogs are not exactly the candidate for a PETA poster, but when your selling premium energy drinks, you need a tough name that will bite the bullet and not roll-over and play dead in the c-stores or end up in the preverbal dog house. Pit Bull Energy Drink and Energy Bars are available at retailers and on US Military bases. To find out who, let the dogs out bark on over to http://www.hiphopbev.com or http://www.pitbullenergybar.com.CONTACT:THE HIP HOP BEVERAGE CORPORATIONRamon Castillo, 800/686-3697ramon@hiphopbev.comhttp://www.hiphopbev.comhttp://www.pitbullenergybar.com
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Tuesday, May 22, 2007
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Beverage Marketing News Fax
Celsius A Model Soda For Those Who Want To Burn CaloriesBy Richard Davis(Adds details, byline, to previous story)SOUTH BEACH, Florida.--(BEVERAGE MARKETING)--Tuesday, February 14, 2006South Beach, Florida has now gained much notoriety from the popular diet book; The South Beach Diet: The Delicious, Doctor-Designed, Foolproof Plan for Fast and Healthy Weight Loss by Arthur Agatston, but walking down Collins Avenue, every other person appears to be a slender fashion model, so forget Paris, Milan or even New York City, SoBe models may fly away to exotic destinations for photo shoots, but they seem to nest back in South Beach, like pink plastic flamingoes the clubs and discos are flocking with cover girls. But one may beg to ask how do these slender models keep their supermodel figures from going to the plus size overnight with all the tempting sidewalk cafes and fine restaurants around. Well some scientists say it may be due to the temperature, no, not the Fahrenheit degrees outside, South Florida has warm humid weather, that keeps the snow birds flying here every winter, a Mecca for wealthy retires, but staying supermodel thin may be simply due to their super-fast metabolism, their natural slimming ability is how they fit into those tight designer jeans, perhaps its more genetic make-up and the late onset of puberty, than the South Beach diet craze, that burns up excess fat and calories. But what if you could skip the diet thing all-together and burn calories instead with a great tasting soft drink? Well Florida's Elite FX, Inc., has done just that in delivering, Celsius™, the earth's first and only soft drink clinically proven to burn calories. Celsius boosts your metabolism and gives you energy from a combination of thermogenic ingredients that include: green tea with EGCG, ginger, caffeine and micro nutrients. Drinking Celsius won't make you supermodel thin overnight, but it's a step in the right direction. "Celsius is a healthier choice when it comes to soft drinks in that it is clinically proven to burn calories," said Janice Haley, vice president of Marketing at Elite FX. Celsius is clinically proven to fire the body's metabolism naturally, so you can burn more calories than you consume, creating a 'net-negative' effect in calories. Celsius tag-line says it all; 'When you count calories, count backwards'. Celsius comes in three great tasting flavors - Cola, Lemon/Lime and Ginger Ale. Look for the slender blue bottle with the fireball logo at natural food retailers and c-stores or at http://www.drinkcelsius.com.CONTACT: Elite FX, Inc.Janice Haley,prodquestions@elitefxbev.comhttp://www.drinkcelsius.com
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Beverage Marketing News Fax
Celsius A Model Soda For Those Who Want To Burn CaloriesBy Richard Davis(Adds details, byline, to previous story)SOUTH BEACH, Florida.--(BEVERAGE MARKETING)--Tuesday, February 14, 2006South Beach, Florida has now gained much notoriety from the popular diet book; The South Beach Diet: The Delicious, Doctor-Designed, Foolproof Plan for Fast and Healthy Weight Loss by Arthur Agatston, but walking down Collins Avenue, every other person appears to be a slender fashion model, so forget Paris, Milan or even New York City, SoBe models may fly away to exotic destinations for photo shoots, but they seem to nest back in South Beach, like pink plastic flamingoes the clubs and discos are flocking with cover girls. But one may beg to ask how do these slender models keep their supermodel figures from going to the plus size overnight with all the tempting sidewalk cafes and fine restaurants around. Well some scientists say it may be due to the temperature, no, not the Fahrenheit degrees outside, South Florida has warm humid weather, that keeps the snow birds flying here every winter, a Mecca for wealthy retires, but staying supermodel thin may be simply due to their super-fast metabolism, their natural slimming ability is how they fit into those tight designer jeans, perhaps its more genetic make-up and the late onset of puberty, than the South Beach diet craze, that burns up excess fat and calories. But what if you could skip the diet thing all-together and burn calories instead with a great tasting soft drink? Well Florida's Elite FX, Inc., has done just that in delivering, Celsius™, the earth's first and only soft drink clinically proven to burn calories. Celsius boosts your metabolism and gives you energy from a combination of thermogenic ingredients that include: green tea with EGCG, ginger, caffeine and micro nutrients. Drinking Celsius won't make you supermodel thin overnight, but it's a step in the right direction. "Celsius is a healthier choice when it comes to soft drinks in that it is clinically proven to burn calories," said Janice Haley, vice president of Marketing at Elite FX. Celsius is clinically proven to fire the body's metabolism naturally, so you can burn more calories than you consume, creating a 'net-negative' effect in calories. Celsius tag-line says it all; 'When you count calories, count backwards'. Celsius comes in three great tasting flavors - Cola, Lemon/Lime and Ginger Ale. Look for the slender blue bottle with the fireball logo at natural food retailers and c-stores or at http://www.drinkcelsius.com.CONTACT: Elite FX, Inc.Janice Haley,prodquestions@elitefxbev.comhttp://www.drinkcelsius.com
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Perhaps The World's Most EXPEN$IVE Bottled Water: Bling H2O By Richard Davis (Adds details, byline, to previous story) HOLLYWOOD, Calif.--(BEVERAGE MARKETING)--Tuesday, February 7, 2006 Ka-ching, for life in the fast lane you may want to put your money down on a new luxury bottled water from Kevin G. Boyd, Hollywood writer and producer, who is cashing in on the world's most expensive bottled water; at $38 dollars a pop, Paris Hilton may want to buy it for her posh pooch Tinkerbell, in loo of the imported Evian, its called Bling H2O, 'Bling' or 'Bling-Bling' is the slang term, which is used to describe the big diamonds and gold jewelry worn by rap stars. Not to be confused with "The Sopranos" catch-phrase "Bada bing" made famous by the hit HBO television show -- meaning an effortlessly way of getting more bling. Bling was coined by the New Orleans rap family -- Cash Money Millionaires' BG, Baby and Lil' Wayne back in the late 1990's. Bling has crossed over from hip-hop and has turned into mainstream jargon. Bling H2O is cashing in on the hip hop fashion statement which has been featured at many recent celebrity events including the MTV Video Music Awards and television's biggest event, The Emmys. Bling H2O has simply turned up the bling volume for Hollywood celebrities who can afford a flashy limited-edition, frosted, corked bottled water in a 750ml wine bottle, that is decorated with what looks like De Beers diamonds from Zales but are actually Swarovski crystals. "There will be a bottle of Bling H2O in every dressing room at this year's 48th Annual GRAMMY Awards Ceremony in Los Angeles," stated Kevin G. Boyd. Fellow rapper Sean (P. Diddy) Combs of Bad Boy Entertainment, Inc., with his multiple business lines of his Bad Boy Entertainment Group. Bad Boy Records who has produced artists such the late Notorious B.I.G. and his own hip hop street savvy label and apparel line (Sean John) also have an expensive bottled water, but its only served at his celebrity restaurants (Justin's in New York and Atlanta), Justin's elegant house brand of natural spring water is in a cobalt blue champagne bottle, which has its art logo sand-blasted, a style of silver white engraving, that is offered to his restaurant patrons like a fine vintage wine instead of other high-end competitors like Voss water. About $7 dollars at the New York City restaurant, Sean Combs (AKA Puff Daddy, Puffy, and P. Diddy) wears many hats as the entrepreneur behind his music publishing business empire. Combs named his restaurant Justin's after his son to carry on a sense of family tradition so important to him. Combs isn't the only celebrity to put his name on a bottled water product. Donald Trump launched Trump Ice bottled water last year, Sylvester Stallone is now selling his own line of Sly Pure Glacial Water and Suzanne Somers has Somersize Super Oxygenated Water. CONTACT: Bling Beverages Kevin G. Boyd, 310/277-1111 kevin@blingh2o.com http://www.blingh2o.com
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Perhaps The World's Most EXPEN$IVE Bottled Water: Bling H2O By Richard Davis (Adds details, byline, to previous story) HOLLYWOOD, Calif.--(BEVERAGE MARKETING)--Tuesday, February 7, 2006 Ka-ching, for life in the fast lane you may want to put your money down on a new luxury bottled water from Kevin G. Boyd, Hollywood writer and producer, who is cashing in on the world's most expensive bottled water; at $38 dollars a pop, Paris Hilton may want to buy it for her posh pooch Tinkerbell, in loo of the imported Evian, its called Bling H2O, 'Bling' or 'Bling-Bling' is the slang term, which is used to describe the big diamonds and gold jewelry worn by rap stars. Not to be confused with "The Sopranos" catch-phrase "Bada bing" made famous by the hit HBO television show -- meaning an effortlessly way of getting more bling. Bling was coined by the New Orleans rap family -- Cash Money Millionaires' BG, Baby and Lil' Wayne back in the late 1990's. Bling has crossed over from hip-hop and has turned into mainstream jargon. Bling H2O is cashing in on the hip hop fashion statement which has been featured at many recent celebrity events including the MTV Video Music Awards and television's biggest event, The Emmys. Bling H2O has simply turned up the bling volume for Hollywood celebrities who can afford a flashy limited-edition, frosted, corked bottled water in a 750ml wine bottle, that is decorated with what looks like De Beers diamonds from Zales but are actually Swarovski crystals. "There will be a bottle of Bling H2O in every dressing room at this year's 48th Annual GRAMMY Awards Ceremony in Los Angeles," stated Kevin G. Boyd. Fellow rapper Sean (P. Diddy) Combs of Bad Boy Entertainment, Inc., with his multiple business lines of his Bad Boy Entertainment Group. Bad Boy Records who has produced artists such the late Notorious B.I.G. and his own hip hop street savvy label and apparel line (Sean John) also have an expensive bottled water, but its only served at his celebrity restaurants (Justin's in New York and Atlanta), Justin's elegant house brand of natural spring water is in a cobalt blue champagne bottle, which has its art logo sand-blasted, a style of silver white engraving, that is offered to his restaurant patrons like a fine vintage wine instead of other high-end competitors like Voss water. About $7 dollars at the New York City restaurant, Sean Combs (AKA Puff Daddy, Puffy, and P. Diddy) wears many hats as the entrepreneur behind his music publishing business empire. Combs named his restaurant Justin's after his son to carry on a sense of family tradition so important to him. Combs isn't the only celebrity to put his name on a bottled water product. Donald Trump launched Trump Ice bottled water last year, Sylvester Stallone is now selling his own line of Sly Pure Glacial Water and Suzanne Somers has Somersize Super Oxygenated Water. CONTACT: Bling Beverages Kevin G. Boyd, 310/277-1111 kevin@blingh2o.com http://www.blingh2o.com
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Sexy Peppermint, Target Supermodels By Richard Davis(Adds details, byline, to previous story)SAN FRANCISCO, Calif.--(BEVERAGE MARKETING)--Tuesday, February 14, 2006In "Le Femme Fatale" marketing, no one could argue with the success of the very British sounding Victoria's Secret brand of romantic lingerie. However, when Roy Raymond established Victoria's Secret in the San Francisco area in the 1970's he wanted a store image like that of an elegant Victorian boudoir. Perhaps, not unlike the luxury designer perfumes that carry the prestigious Paris-London-Milan, cachet on the box, Victoria's Secret may have simply imitated, or some might say, even faked its British heritage to the extent; it is reported, of giving the store a fashionable London high street address. Victoria's Secret has seen an astonishing growth rate thanks to its British name sake or perhaps its due to the Million Dollar Miracle Bra, besides minting money they have even cloned a British icon, no, not Twiggy, but Altoids, the curiously strong peppermints that where first produced in England at the turn of the 19th century, during the reign of King George III, yes Victoria's Secret ingénue is 'VickiMints', the lip-shaped mints packaged in a tiny tin adorned with the company's signature pink-and-white stripes which has now become 'Sexy Little Mints', thanks to a packaging makeover and face lift there are three new fresh flavors; peppermint, cinnamon and wintergreen that where in all Victoria's Secret stores as of October 2005. The packaging of the mints suggests take 1 or 2 before kissing. The Limited Brands' New York City-based division Victoria's Secret Beauty Corporation, originally developed the line of beauty breath mints for it's Victoria's Secret "in-store" models. The innovative fusion of pure unadulterated peppermint, cinnamon and cool wintergreen and unique shape creates a sexy taste that is complex and delicious. Taking peppermint to its next logical conclusion is another San Francisco area firm, whose founder Rio Miura was inspired on a fishing trip to blend, water and peppermint. Metromint is the original, all-natural mintwater that combines pure water with peppermint for an exhilarating taste, pure and simple. No sweeteners. No calories. No carbs. No preservatives. Using a proprietary technology, Metromint gets its minty refreshing taste using only two natural ingredients: pure, crystal-clear water and natural peppermint. Not only does peppermint provide rapid refreshment and an instant cooling sensation, it also provides several all-natural benefits: mint calms the nerves, soothes and revives the body, stimulates the brain, energizes the senses, increases the appetite, and aids in digestion. Pregnant women with upset stomachs and morning sickness are discovering the soothing all-natural benefits of Metromint. For centuries, mint has been used as a curative: the Romans relied on it for headache relief; Native Americans believed it strengthened the spirit and mind; and the Japanese brew it in tea to increase concentration and productivity. The natural menthol in Metromint freshens the breath, and may also reduce the inflammation in the nasal passages and clear congestion related to colds and allergies. Metromint is the brainchild of husband and wife team Rio Miura and Scott Lowe. Wanting to create an all-natural beverage that cools the body beyond plain water, Miura conceived of Metromint to take advantage of mint's natural cooling properties. Metromint quickly became a leader in a whole new beverage category called mintwater, combining functional and flavored water. Metromint is a product of the San Francisco-based Soma Beverage Company,dedicated to making great-tasting beverages that combine the purest natural ingredients with innovative packaging and extraordinary taste. A bottle of Metromint's peppermint water before a kiss will keep your lips moist and kissable and your breath fresh. CONTACT:Soma Beverage Company, LLCSandra Evans, 415/979-0781 ext. 120Cell 415/596-2089sandra.evans@metromint.comhttp://www.metromint.com
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Sexy Peppermint, Target Supermodels By Richard Davis(Adds details, byline, to previous story)SAN FRANCISCO, Calif.--(BEVERAGE MARKETING)--Tuesday, February 14, 2006In "Le Femme Fatale" marketing, no one could argue with the success of the very British sounding Victoria's Secret brand of romantic lingerie. However, when Roy Raymond established Victoria's Secret in the San Francisco area in the 1970's he wanted a store image like that of an elegant Victorian boudoir. Perhaps, not unlike the luxury designer perfumes that carry the prestigious Paris-London-Milan, cachet on the box, Victoria's Secret may have simply imitated, or some might say, even faked its British heritage to the extent; it is reported, of giving the store a fashionable London high street address. Victoria's Secret has seen an astonishing growth rate thanks to its British name sake or perhaps its due to the Million Dollar Miracle Bra, besides minting money they have even cloned a British icon, no, not Twiggy, but Altoids, the curiously strong peppermints that where first produced in England at the turn of the 19th century, during the reign of King George III, yes Victoria's Secret ingénue is 'VickiMints', the lip-shaped mints packaged in a tiny tin adorned with the company's signature pink-and-white stripes which has now become 'Sexy Little Mints', thanks to a packaging makeover and face lift there are three new fresh flavors; peppermint, cinnamon and wintergreen that where in all Victoria's Secret stores as of October 2005. The packaging of the mints suggests take 1 or 2 before kissing. The Limited Brands' New York City-based division Victoria's Secret Beauty Corporation, originally developed the line of beauty breath mints for it's Victoria's Secret "in-store" models. The innovative fusion of pure unadulterated peppermint, cinnamon and cool wintergreen and unique shape creates a sexy taste that is complex and delicious. Taking peppermint to its next logical conclusion is another San Francisco area firm, whose founder Rio Miura was inspired on a fishing trip to blend, water and peppermint. Metromint is the original, all-natural mintwater that combines pure water with peppermint for an exhilarating taste, pure and simple. No sweeteners. No calories. No carbs. No preservatives. Using a proprietary technology, Metromint gets its minty refreshing taste using only two natural ingredients: pure, crystal-clear water and natural peppermint. Not only does peppermint provide rapid refreshment and an instant cooling sensation, it also provides several all-natural benefits: mint calms the nerves, soothes and revives the body, stimulates the brain, energizes the senses, increases the appetite, and aids in digestion. Pregnant women with upset stomachs and morning sickness are discovering the soothing all-natural benefits of Metromint. For centuries, mint has been used as a curative: the Romans relied on it for headache relief; Native Americans believed it strengthened the spirit and mind; and the Japanese brew it in tea to increase concentration and productivity. The natural menthol in Metromint freshens the breath, and may also reduce the inflammation in the nasal passages and clear congestion related to colds and allergies. Metromint is the brainchild of husband and wife team Rio Miura and Scott Lowe. Wanting to create an all-natural beverage that cools the body beyond plain water, Miura conceived of Metromint to take advantage of mint's natural cooling properties. Metromint quickly became a leader in a whole new beverage category called mintwater, combining functional and flavored water. Metromint is a product of the San Francisco-based Soma Beverage Company,dedicated to making great-tasting beverages that combine the purest natural ingredients with innovative packaging and extraordinary taste. A bottle of Metromint's peppermint water before a kiss will keep your lips moist and kissable and your breath fresh. CONTACT:Soma Beverage Company, LLCSandra Evans, 415/979-0781 ext. 120Cell 415/596-2089sandra.evans@metromint.comhttp://www.metromint.com
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Caffe Del Mar Launches Appetite Suppressant Iced Coffee Available At 7-Eleven Stores By Richard Davis(Adds details, byline, to previous story)DEL MAR, Calif.--(BEVERAGE MARKETING)--Tuesday, January 10, 2006Yes there is the South Beach Diet, the Beverly Hills Diet and now there is the Del Mar Diet, well the makers of Frappio™ Espresso Latte; the Caffe Del Mar® Company have invented a new way to double shot your diet, a delicious way to reduce your hunger pains, gain energy and stay alert, with a caffeine fortified iced coffee brew that will take you around the track and back literally, Frappio is the world's first iced coffee with an extra 288 milligram shot of pure Adrenaline heart pumping caffeine, about what you would get in three or more cans of a typical energy drink. Frappio is a full-bodied rich Turkish and Sumatran coffee with no bitterness, packed in a stylish 444 milliliter tall slender energy drink can. Ashwangandha ( U.S. Patent Number 6,713,092) is the secret slimming and natural appetite suppressing ingredient added to this iced coffee brew, which makes for a very sexy slimming libation, that has become popular with young women. These so called teenage 'rocket girls' gulp down energy drinks to help them shed their pre-teen baby fat. "Frappio is delicious and taste like a fine imported European coffee, but instead it gives you that extra caffeine buzz," said Renneé Godden-Gonzales, a part time actress and resident of La Jolla, California whose on screen credits include the hard-edge drug thriller TRAFFIC, staring Michael Douglas and Catherine Zeta-Jones. Recently she tried the caffeinated brew out of curiosity. "It won't slow you down," she said. "It makes you feel refreshed and alert, and not so over-clocked and wired, the way you get when you empty too many cans of Red Bull, plus Frappio cut my hunger carvings all day." Caffe Del Mar founder and CEO, Paul Taparauskas is particularly proud of Frappio, his most innovative product to date. Frappio is a very good iced coffee, with a kick. Frappio represents the beginning of a movement that is emerging with caffeinated, high energy beverages. "Frappio is brain and race track fuel, that won't let you down, I got the idea at the Del Mar race track, seeing the winning jockey's spiking their vanilla slim fast shakes with freeze dried instant coffee, when 'lightning struck'," said Taparauskas, "Fat-tired overweight Jockey's don't win horse races for their owners, I bet they have to stay as thin as supermodels, so I thought to myself, 'How can I bottle up this jockey Java drink and market it to the rest of the world via c-stores?' We're a small coffee design house sitting on a huge idea" buzzed Taparauskas. "Frappio is the Del Mar diet in a tall slim can, but so much more. I like to think of it as an instant appetite regulator." Taparauskas likes to say, 'The high spirited thorough-bred that came in that day was Frappio'. CONTACT:Caffe Del Mar CompanyPaul Taparauskas, 858/481-1112paul@caffedelmar.comhttp://www.caffedelmar.com
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Caffe Del Mar Launches Appetite Suppressant Iced Coffee Available At 7-Eleven Stores By Richard Davis(Adds details, byline, to previous story)DEL MAR, Calif.--(BEVERAGE MARKETING)--Tuesday, January 10, 2006Yes there is the South Beach Diet, the Beverly Hills Diet and now there is the Del Mar Diet, well the makers of Frappio™ Espresso Latte; the Caffe Del Mar® Company have invented a new way to double shot your diet, a delicious way to reduce your hunger pains, gain energy and stay alert, with a caffeine fortified iced coffee brew that will take you around the track and back literally, Frappio is the world's first iced coffee with an extra 288 milligram shot of pure Adrenaline heart pumping caffeine, about what you would get in three or more cans of a typical energy drink. Frappio is a full-bodied rich Turkish and Sumatran coffee with no bitterness, packed in a stylish 444 milliliter tall slender energy drink can. Ashwangandha ( U.S. Patent Number 6,713,092) is the secret slimming and natural appetite suppressing ingredient added to this iced coffee brew, which makes for a very sexy slimming libation, that has become popular with young women. These so called teenage 'rocket girls' gulp down energy drinks to help them shed their pre-teen baby fat. "Frappio is delicious and taste like a fine imported European coffee, but instead it gives you that extra caffeine buzz," said Renneé Godden-Gonzales, a part time actress and resident of La Jolla, California whose on screen credits include the hard-edge drug thriller TRAFFIC, staring Michael Douglas and Catherine Zeta-Jones. Recently she tried the caffeinated brew out of curiosity. "It won't slow you down," she said. "It makes you feel refreshed and alert, and not so over-clocked and wired, the way you get when you empty too many cans of Red Bull, plus Frappio cut my hunger carvings all day." Caffe Del Mar founder and CEO, Paul Taparauskas is particularly proud of Frappio, his most innovative product to date. Frappio is a very good iced coffee, with a kick. Frappio represents the beginning of a movement that is emerging with caffeinated, high energy beverages. "Frappio is brain and race track fuel, that won't let you down, I got the idea at the Del Mar race track, seeing the winning jockey's spiking their vanilla slim fast shakes with freeze dried instant coffee, when 'lightning struck'," said Taparauskas, "Fat-tired overweight Jockey's don't win horse races for their owners, I bet they have to stay as thin as supermodels, so I thought to myself, 'How can I bottle up this jockey Java drink and market it to the rest of the world via c-stores?' We're a small coffee design house sitting on a huge idea" buzzed Taparauskas. "Frappio is the Del Mar diet in a tall slim can, but so much more. I like to think of it as an instant appetite regulator." Taparauskas likes to say, 'The high spirited thorough-bred that came in that day was Frappio'. CONTACT:Caffe Del Mar CompanyPaul Taparauskas, 858/481-1112paul@caffedelmar.comhttp://www.caffedelmar.com
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Cadbury Schweppes Welcomes Former Beverage Favorite: Hawaiian Punch; Now In The New Innovative GoPouchBy Richard Davis (Adds details, byline, to previous story) Punch Bowl, Hawaii--(BEVERAGE MARKETING)--Tuesday, November 22, 2005 The lava-hot pouch market is riding high in the saddle for Ron Berman, President, CEO and founder of SaddleSprings Beverage Company, the inventor of the GoPouch, who is like a Paniolo, or, Hawaiian cowboy, riding the wave of the GoPouch, the patented stirrup shaped pouch that is making Hawaiian Punch a household name again. You punch the straw in and take a sip of the sunset red tropical Hawaiian Punch in the GoPouch for the first time - ahhh-loha, this is what comes to mind when you think of this volcanic island paradise. In 1934 A.W. Leo, Tom Yates and Ralph Harrison developed the pineapple fruit juice-based Hawaiian Punch formula in a converted garage in Fullerton, California. Later, Reuben P. Hughes purchased the company with other investors in 1946, and renamed it the Pacific Hawaiian Products Company and made Hawaiian Punch into a national brand. "The GoPouch brings an unprecedented graphic package design to the Hawaiian Punch series, a totally new platform, revolutionizing the distribution of the brand's domestic and overseas marketing," says Roger Cunningham, vice-president for Torrance, Calif.-based, SaddleSprings Beverage Co., said in a joint statement with Ron Berman. In a hastily arranged acquisition RJ Reynolds Company acquired Hawaiian Punch for approximately $40 million in 1963. In 1981, the business was transferred to Del Monte, a wholly owned subsidiary of RJR. Del Monte grew the Hawaiian Punch business and introduced several new products, such as a powder version, soft drinks and other flavors for the brand. Procter & Gamble Co. (P&G) acquired the Hawaiian Punch business from Del Monte in 1990. Following the acquisition, P&G doubled the size of the concentrate business and established the gallon as the leading shelf-stable juice drink package. P&G also created several convenient packages for food and convenience store delivery. On May 15, 1999, Cadbury Schweppes, acquired all rights to the Hawaiian Punch brand from P&G for $203 million. Dr Pepper/Seven Up, Inc., Cadbury Schweppes' largest beverage subsidiary, owns the Hawaiian Punch trademarks, produces the concentrate, and markets it in fountain, can and bottle products. Today, the Hawaiian Punch brand has a consumer awareness higher than almost any US soft drink on the market and continues to experience exceptional growth in both the juice and carbonated soft drink categories. In addition, a growing number of pre-teen and tween consumers (the lions-share of the kids who drink branded beverages beyond moo-juice) insist on drinking their Hawaiian Punch straight from the GoPouch, which is a natural compliment for mom's home-made P&J (peanut-butter & jelly) take-to-school sandwich lunches. The main ingredients of the first Hawaiian Punch recipe were first shipped from the Hawaiian Islands, thus the origin of the name. "The real beauty of the packaging is in the design," says Bob Scherer, vice president of CL&D Digital, a fast package and label printer in Delafield, Wisconsin. "The GoPouch is convenient – perfect for when you're on the go, and waste is minimal." The GoPouch is truly paradise found for Hawaiian Punch consumers. The GoPouch is now available in a 296 mL Big Kahuna size and SaddleSprings plans to add a new multi-serve pouch world-wide in 2006 called EZPouch with an easy twist cap! To see the GoPouch round-up mossy on down to http://www.saddlesprings.com. CONTACT:SaddleSprings Beverage CompanyRon Berman, 310/782-9898rberman@saddlesprings.comhttp://www.saddlesprings.com
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Cadbury Schweppes Welcomes Former Beverage Favorite: Hawaiian Punch; Now In The New Innovative GoPouchBy Richard Davis (Adds details, byline, to previous story) Punch Bowl, Hawaii--(BEVERAGE MARKETING)--Tuesday, November 22, 2005 The lava-hot pouch market is riding high in the saddle for Ron Berman, President, CEO and founder of SaddleSprings Beverage Company, the inventor of the GoPouch, who is like a Paniolo, or, Hawaiian cowboy, riding the wave of the GoPouch, the patented stirrup shaped pouch that is making Hawaiian Punch a household name again. You punch the straw in and take a sip of the sunset red tropical Hawaiian Punch in the GoPouch for the first time - ahhh-loha, this is what comes to mind when you think of this volcanic island paradise. In 1934 A.W. Leo, Tom Yates and Ralph Harrison developed the pineapple fruit juice-based Hawaiian Punch formula in a converted garage in Fullerton, California. Later, Reuben P. Hughes purchased the company with other investors in 1946, and renamed it the Pacific Hawaiian Products Company and made Hawaiian Punch into a national brand. "The GoPouch brings an unprecedented graphic package design to the Hawaiian Punch series, a totally new platform, revolutionizing the distribution of the brand's domestic and overseas marketing," says Roger Cunningham, vice-president for Torrance, Calif.-based, SaddleSprings Beverage Co., said in a joint statement with Ron Berman. In a hastily arranged acquisition RJ Reynolds Company acquired Hawaiian Punch for approximately $40 million in 1963. In 1981, the business was transferred to Del Monte, a wholly owned subsidiary of RJR. Del Monte grew the Hawaiian Punch business and introduced several new products, such as a powder version, soft drinks and other flavors for the brand. Procter & Gamble Co. (P&G) acquired the Hawaiian Punch business from Del Monte in 1990. Following the acquisition, P&G doubled the size of the concentrate business and established the gallon as the leading shelf-stable juice drink package. P&G also created several convenient packages for food and convenience store delivery. On May 15, 1999, Cadbury Schweppes, acquired all rights to the Hawaiian Punch brand from P&G for $203 million. Dr Pepper/Seven Up, Inc., Cadbury Schweppes' largest beverage subsidiary, owns the Hawaiian Punch trademarks, produces the concentrate, and markets it in fountain, can and bottle products. Today, the Hawaiian Punch brand has a consumer awareness higher than almost any US soft drink on the market and continues to experience exceptional growth in both the juice and carbonated soft drink categories. In addition, a growing number of pre-teen and tween consumers (the lions-share of the kids who drink branded beverages beyond moo-juice) insist on drinking their Hawaiian Punch straight from the GoPouch, which is a natural compliment for mom's home-made P&J (peanut-butter & jelly) take-to-school sandwich lunches. The main ingredients of the first Hawaiian Punch recipe were first shipped from the Hawaiian Islands, thus the origin of the name. "The real beauty of the packaging is in the design," says Bob Scherer, vice president of CL&D Digital, a fast package and label printer in Delafield, Wisconsin. "The GoPouch is convenient – perfect for when you're on the go, and waste is minimal." The GoPouch is truly paradise found for Hawaiian Punch consumers. The GoPouch is now available in a 296 mL Big Kahuna size and SaddleSprings plans to add a new multi-serve pouch world-wide in 2006 called EZPouch with an easy twist cap! To see the GoPouch round-up mossy on down to http://www.saddlesprings.com. CONTACT:SaddleSprings Beverage CompanyRon Berman, 310/782-9898rberman@saddlesprings.comhttp://www.saddlesprings.com
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The "Plastic Can" Sees Clear Sailing Ahead For FlavH20 Line Of Fruit WatersBy Richard Davis (Adds details, byline, to previous story)BEVERLY HILLS, Calif.--(BEVERAGE MARKETING)--Saturday, November 5, 2005When Kokichi Mikimoto discovered the secret to culturing pearls in 1893, he opened a pearl-growing farm to attract tourist and hired young beautiful Japanese girls to pretend to dive for pearls, even though no such labor-intensive method of pearl oyster collection was necessary to harvest the cultured pearls. However, when occidental tourists became shocked at the divers open nakedness, Mikimoto simply made his pearl divers wear a conservative white outfit, that ironically, when it got wet, it became semi-transparent, it was later adopted by 'natural' pearl divers and was reputedly designed by Mikimoto himself. Mikimoto's other cultural contribution to the Japanese cultured pearl monopoly, emphasized no modesty at all; the 1960's canned oyster with a real cultured pearl inside, packed in a see through can, the plastic transparent can contained a real oyster and 99% of the time a real peal inside the oyster when you opened it, a real gem of a deal; about buck or two back then, but not as sexy as the Mikimoto pearl island dive show for tourist. But just as shocking to the environmentalist movement, was the introduction Coke's line of flavored waters in the plastic transparent can, the PETainer introduced in the early 1980s by the "Pink Panther" of plastics; Owens-Illinois. This stylishly hip container saw limited success for Coca-Cola, and was dubbed an eco-bad guy by save-the-earth groups protesting the use of the PET body, aluminum top, and PVC label; too may different components did not make for ease of recycling, but this didn't stop Owens-Illinois from reintroducing this pearl of a beverage package as a multi-layer injection-molded container in 2002. With the world as its oyster, the O-I can was bound to show up some place after quietly making an un-easy recycling green peace with the cans environmental naysayers. In the United States containers and packaging accounted for only 32 percent of municipal solid wastes by weight in 2003, according to the Environmental Protection Agency. Its latest reincarnation, is the FlavH20 water line, a 11.9-oz. "plastic-can", version with a full-body shrink label. Attention apple lovers, there is nothing sweeter than tasting an organically grown apple on a crisp fall day, now if your idea of great apple flavor is the red waxed fruit from the supermarket, forget it, Apple FlavH2O is like biting into that Granny Smith heirloom variety, thanks to that chance seedling grown by Marie Ana (Granny) Smith picked right off her tree. Apple FlavH2O's stunning graphics are like seeing just picked fruit. William Tell, would need to aim a little higher to improve on this chic and fashionable package with the apple nirvana inside. The Peach FlavH2O is like tasting a mouth-watering fuzzy Georgia peach for the very first time. The Pineapple FlavH2O makes you think your at a Hawaiian Luau doing the Hula. The Orange FlavH2O is like a trip to a fragrant Florida citrus grove, but with out getting lost in Disney World traffic. It's a small world for the "plastic-can" for now, but that could change overnight, just look at what energy drink manufactures did for the 250 ml size can. Best of all the "plastic can" can go right into 12 oz can vending machines with no retro fit, what-so-ever. CONTACT:Najaro GroupSally Ng, 888/625-2763sally@najaro.comhttp://www.najaro.com
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The "Plastic Can" Sees Clear Sailing Ahead For FlavH20 Line Of Fruit WatersBy Richard Davis (Adds details, byline, to previous story)BEVERLY HILLS, Calif.--(BEVERAGE MARKETING)--Saturday, November 5, 2005When Kokichi Mikimoto discovered the secret to culturing pearls in 1893, he opened a pearl-growing farm to attract tourist and hired young beautiful Japanese girls to pretend to dive for pearls, even though no such labor-intensive method of pearl oyster collection was necessary to harvest the cultured pearls. However, when occidental tourists became shocked at the divers open nakedness, Mikimoto simply made his pearl divers wear a conservative white outfit, that ironically, when it got wet, it became semi-transparent, it was later adopted by 'natural' pearl divers and was reputedly designed by Mikimoto himself. Mikimoto's other cultural contribution to the Japanese cultured pearl monopoly, emphasized no modesty at all; the 1960's canned oyster with a real cultured pearl inside, packed in a see through can, the plastic transparent can contained a real oyster and 99% of the time a real peal inside the oyster when you opened it, a real gem of a deal; about buck or two back then, but not as sexy as the Mikimoto pearl island dive show for tourist. But just as shocking to the environmentalist movement, was the introduction Coke's line of flavored waters in the plastic transparent can, the PETainer introduced in the early 1980s by the "Pink Panther" of plastics; Owens-Illinois. This stylishly hip container saw limited success for Coca-Cola, and was dubbed an eco-bad guy by save-the-earth groups protesting the use of the PET body, aluminum top, and PVC label; too may different components did not make for ease of recycling, but this didn't stop Owens-Illinois from reintroducing this pearl of a beverage package as a multi-layer injection-molded container in 2002. With the world as its oyster, the O-I can was bound to show up some place after quietly making an un-easy recycling green peace with the cans environmental naysayers. In the United States containers and packaging accounted for only 32 percent of municipal solid wastes by weight in 2003, according to the Environmental Protection Agency. Its latest reincarnation, is the FlavH20 water line, a 11.9-oz. "plastic-can", version with a full-body shrink label. Attention apple lovers, there is nothing sweeter than tasting an organically grown apple on a crisp fall day, now if your idea of great apple flavor is the red waxed fruit from the supermarket, forget it, Apple FlavH2O is like biting into that Granny Smith heirloom variety, thanks to that chance seedling grown by Marie Ana (Granny) Smith picked right off her tree. Apple FlavH2O's stunning graphics are like seeing just picked fruit. William Tell, would need to aim a little higher to improve on this chic and fashionable package with the apple nirvana inside. The Peach FlavH2O is like tasting a mouth-watering fuzzy Georgia peach for the very first time. The Pineapple FlavH2O makes you think your at a Hawaiian Luau doing the Hula. The Orange FlavH2O is like a trip to a fragrant Florida citrus grove, but with out getting lost in Disney World traffic. It's a small world for the "plastic-can" for now, but that could change overnight, just look at what energy drink manufactures did for the 250 ml size can. Best of all the "plastic can" can go right into 12 oz can vending machines with no retro fit, what-so-ever. CONTACT:Najaro GroupSally Ng, 888/625-2763sally@najaro.comhttp://www.najaro.com
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PHOTO CAPTION: The Starbucks Discoveries drinks will sell for ¥210 [Yen] including tax in convenience stores in the Tokyo metropolitan area. There are approximately 13,000 convenience stores carrying the Starbucks Discoveries beverages.
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Starbucks Discovers Ice Cold Coffee Is Hot In Japan By Richard Davis (Adds details, byline, to previous story) TOKYO, Japan --(BEVERAGE MARKETING)-- Tuesday, October 4, 2005In the mid-nineteenth century, Japan was a closed society, attempts by the United States to establish diplomatic relations were repeatedly rebuffed. However in 1853, Commodore Matthew C. Perry sailed to Japan in order to request the opening of Japanese ports to US ships. In the following year, Perry returned to Edo (Tokyo) Bay with a squadron of nine war ships, the so-called "black ships" (kurofune), to force his request upon the Japanese. In spring 1854, a treaty was concluded, which stationed consul opened up the ports of Shimoda and Hakodate for access to provisions, and mandating that shipwrecked seamen from US whaling vessels were to receive the assistance from Japanese authorities. Like Commodore Perry, Starbucks is sailing to Japan, but with a cold cup of chilled coffee, using the same high-quality coffee found in all Starbucks retail stores, Starbucks has teamed up with Suntory to manufacture and distribute the new Starbucks Discoveries coffee drink, Starbucks Coffee Japan, Ltd., will provide ongoing consulting support including local brand and marketing expertise for the Japanese market. Unlike Starbucks bottled Frappuccino coffee drinks or Starbucks DoubleShot espresso drinks in the United States and Canada, Starbucks Discoveries is made fresh and is kept refrigerated, with a short, 14-day shelf life, coffee designed to appeal to the local taste preferences in Asia, Starbucks Discoveries will initially be offered in two flavors, Seattle (latte) and Milano (espresso), and is available in the refrigerated case of convenience stores in the Tokyo metropolitan area. Young Japanese women or OLs (office ladies) tired of serving watered down green tea to Japanese executives, flock to the glitz and glamour under the Starbucks Mermaid logo in Tokyo's Ginza district, and yes, it's true: the first mate in Herman Melville's Moby-Dick, was the inspiration for the name of the coffee juggernaut, this whale of a coffee house was quick to harpoon Japan's so-called "Java junkies" thirst for super-premium gourmet coffees. "When I think back to the opening of the first Starbucks stores in Japan in 1996 and Taiwan in 1998, I am still humbled by how consumers in Asia have embraced the Starbucks Experience and integrated Starbucks into their daily lives," said Howard Schultz, Starbucks chairman. "With the introduction of Starbucks Discoveries, consumers can now enjoy a great Starbucks coffee beverage in their favorite Starbucks store or when on the go and there are no Starbucks stores nearby." said Schultz. CONTACT:Starbucks Corporation Alan Hilowitz, 206/447-1575, ext. 52690alan.hilowitz@starbucks.comhttp://www.starbucks.com
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PHOTO CAPTION: The Starbucks Discoveries drinks will sell for ¥210 [Yen] including tax in convenience stores in the Tokyo metropolitan area. There are approximately 13,000 convenience stores carrying the Starbucks Discoveries beverages.
Beverage Marketing News Fax
Starbucks Discovers Ice Cold Coffee Is Hot In Japan By Richard Davis (Adds details, byline, to previous story) TOKYO, Japan --(BEVERAGE MARKETING)-- Tuesday, October 4, 2005In the mid-nineteenth century, Japan was a closed society, attempts by the United States to establish diplomatic relations were repeatedly rebuffed. However in 1853, Commodore Matthew C. Perry sailed to Japan in order to request the opening of Japanese ports to US ships. In the following year, Perry returned to Edo (Tokyo) Bay with a squadron of nine war ships, the so-called "black ships" (kurofune), to force his request upon the Japanese. In spring 1854, a treaty was concluded, which stationed consul opened up the ports of Shimoda and Hakodate for access to provisions, and mandating that shipwrecked seamen from US whaling vessels were to receive the assistance from Japanese authorities. Like Commodore Perry, Starbucks is sailing to Japan, but with a cold cup of chilled coffee, using the same high-quality coffee found in all Starbucks retail stores, Starbucks has teamed up with Suntory to manufacture and distribute the new Starbucks Discoveries coffee drink, Starbucks Coffee Japan, Ltd., will provide ongoing consulting support including local brand and marketing expertise for the Japanese market. Unlike Starbucks bottled Frappuccino coffee drinks or Starbucks DoubleShot espresso drinks in the United States and Canada, Starbucks Discoveries is made fresh and is kept refrigerated, with a short, 14-day shelf life, coffee designed to appeal to the local taste preferences in Asia, Starbucks Discoveries will initially be offered in two flavors, Seattle (latte) and Milano (espresso), and is available in the refrigerated case of convenience stores in the Tokyo metropolitan area. Young Japanese women or OLs (office ladies) tired of serving watered down green tea to Japanese executives, flock to the glitz and glamour under the Starbucks Mermaid logo in Tokyo's Ginza district, and yes, it's true: the first mate in Herman Melville's Moby-Dick, was the inspiration for the name of the coffee juggernaut, this whale of a coffee house was quick to harpoon Japan's so-called "Java junkies" thirst for super-premium gourmet coffees. "When I think back to the opening of the first Starbucks stores in Japan in 1996 and Taiwan in 1998, I am still humbled by how consumers in Asia have embraced the Starbucks Experience and integrated Starbucks into their daily lives," said Howard Schultz, Starbucks chairman. "With the introduction of Starbucks Discoveries, consumers can now enjoy a great Starbucks coffee beverage in their favorite Starbucks store or when on the go and there are no Starbucks stores nearby." said Schultz. CONTACT:Starbucks Corporation Alan Hilowitz, 206/447-1575, ext. 52690alan.hilowitz@starbucks.comhttp://www.starbucks.com
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Rexam Delivers Ten Billionth Red Bull Energy Drink CanBy Richard Davis(Adds details, byline, to previous story) FUSCHLSEE, Austria--(BEVERAGE MARKETING)--Sunday, September 25, 2005There's no shortage of so-called stimulant drinks out there winging it, "the next new Red Bull" has not taken flight yet, it's wishful thinking to believe that any of these new market entrées will ever fly as high or be as successful as the original. So, it should come as no surprise that Rexam PLC, the global consumer packaging group, and the world's leading beverage can maker, recently delivered its ten billionth can to Red Bull GmbH, the world's leading energy drink firm. Weather you're kicking yourself for not coming to market sooner with your own energy drink, or anxiously waiting for flight day when you can spread your wings and take off like Red Bull's founder and CEO; Dietrich Mateschitz, well take a deep breath. The stimulant drink flight of fancy is still going at mach speed, 2005 sales are at $1.5 billion, yet, Red Bull still remains in the pilots seat. Red Bull GmbH is all pumped up, like fellow Austrian and former "testosterone" bodybuilder; Governor Arnold Schwarzenegger, if you could name 3 things from Austria, Schwarzenegger or Red Bull would be perhaps number 1 or 2. Red Bull GmbH has raked in huge profits from it's high flying energy drink, that is promoted using the slogan "Red Bull gives you wings", it is very popular ice cold straight from the can for c-store consumers and as the quintessential cocktail mixer among nightclubers, who ask for it by name; "Red Bull & Absolut" or "Red Bull & Jägermeister". Red Bull is by far the new tonic water of the millennium. Taurine and caffeine have replaced the quinine alkaloid, the bitter malaria remedy from the bark of the cinchona tree (Cinchona pubescens). Red Bull Energy Drink is like a soft drink on steroids, in its supermodel chic, 250 ml slim style aluminum can made at Rexam plants in Austria, Germany and the Czech Republic. Red Bull GmbH controls more than half the e-drink market, but dozens of new matadors enter the bull ring each year, attracted by the extreme profitability of the segment. Stimulant beverages cost little more than branded soft drinks to produce [except for the added expense of the slender can] and sell for a whopping 2-3 bucks a shot. Red Bull Energy Drink is produced exclusively at a brewery in Austria and is exported world-wide. At a recent meeting in Austria, Lars Emilson, Rexam's Chief Executive, presented a wooden sculpture to Dietrich Mateschitz, to mark the impressive ten billionth can run. Commenting on the event, Lars Emilson said: "This is a milestone in our long association with Red Bull, whose can has become a symbol not only for a way of life but for a whole new category of drinks. Our partnership goes right back to the start of the Red Bull era and we look forward to growing with them in the future." Fast growth isn't always a good thing. But in the case of Red Bull GmbH it has achieved the impossible dream and then some. Red Bull GmbH has grown quickly, capturing about 80% of the worldwide energy drink market. For more inf. check out http://www.redbull.comCONTACT:Rexam PLCMedia Inquiries, +44 (0)20 7227 4100group.communications@rexam.comhttp://www.rexam.com
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Rexam Delivers Ten Billionth Red Bull Energy Drink CanBy Richard Davis(Adds details, byline, to previous story) FUSCHLSEE, Austria--(BEVERAGE MARKETING)--Sunday, September 25, 2005There's no shortage of so-called stimulant drinks out there winging it, "the next new Red Bull" has not taken flight yet, it's wishful thinking to believe that any of these new market entrées will ever fly as high or be as successful as the original. So, it should come as no surprise that Rexam PLC, the global consumer packaging group, and the world's leading beverage can maker, recently delivered its ten billionth can to Red Bull GmbH, the world's leading energy drink firm. Weather you're kicking yourself for not coming to market sooner with your own energy drink, or anxiously waiting for flight day when you can spread your wings and take off like Red Bull's founder and CEO; Dietrich Mateschitz, well take a deep breath. The stimulant drink flight of fancy is still going at mach speed, 2005 sales are at $1.5 billion, yet, Red Bull still remains in the pilots seat. Red Bull GmbH is all pumped up, like fellow Austrian and former "testosterone" bodybuilder; Governor Arnold Schwarzenegger, if you could name 3 things from Austria, Schwarzenegger or Red Bull would be perhaps number 1 or 2. Red Bull GmbH has raked in huge profits from it's high flying energy drink, that is promoted using the slogan "Red Bull gives you wings", it is very popular ice cold straight from the can for c-store consumers and as the quintessential cocktail mixer among nightclubers, who ask for it by name; "Red Bull & Absolut" or "Red Bull & Jägermeister". Red Bull is by far the new tonic water of the millennium. Taurine and caffeine have replaced the quinine alkaloid, the bitter malaria remedy from the bark of the cinchona tree (Cinchona pubescens). Red Bull Energy Drink is like a soft drink on steroids, in its supermodel chic, 250 ml slim style aluminum can made at Rexam plants in Austria, Germany and the Czech Republic. Red Bull GmbH controls more than half the e-drink market, but dozens of new matadors enter the bull ring each year, attracted by the extreme profitability of the segment. Stimulant beverages cost little more than branded soft drinks to produce [except for the added expense of the slender can] and sell for a whopping 2-3 bucks a shot. Red Bull Energy Drink is produced exclusively at a brewery in Austria and is exported world-wide. At a recent meeting in Austria, Lars Emilson, Rexam's Chief Executive, presented a wooden sculpture to Dietrich Mateschitz, to mark the impressive ten billionth can run. Commenting on the event, Lars Emilson said: "This is a milestone in our long association with Red Bull, whose can has become a symbol not only for a way of life but for a whole new category of drinks. Our partnership goes right back to the start of the Red Bull era and we look forward to growing with them in the future." Fast growth isn't always a good thing. But in the case of Red Bull GmbH it has achieved the impossible dream and then some. Red Bull GmbH has grown quickly, capturing about 80% of the worldwide energy drink market. For more inf. check out http://www.redbull.comCONTACT:Rexam PLCMedia Inquiries, +44 (0)20 7227 4100group.communications@rexam.comhttp://www.rexam.com
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PHOTO CAPTION: Nicotea iced tea aims to curb smoking.
Beverage Marketing News Fax
British Smoking Ban May Help New Tea FlyBy Richard Davis (Adds details, byline, to previous story) LONDON, England--(BEVERAGE MARKETING)--Friday, September 16, 2005 Airplane passengers can't smoke anymore. So what can travelers do about those nicotine cravings? Well, coffee, tea or me was the sexy mile-high catch-phrase of 1960's flight attendants, yet brewed tea (Camellia sinensis) the quintessential British beverage is still flying high, but lately the old brew is getting a new makeover due in part to the ban on smoking in public places in many countries, but would you want a shot of nicotine in your cup of Tea? Seeing an untapped niche in the market, the Aquacine Group is brewing up Nicotea iced tea, which is ready to take off initially as an in-flight beverage on long haul flights. Nicotea is a refreshing botanical beverage, conceived as a novel application, utilizing Aquacine's patented drug delivery platform which is seen by many as the most advanced break though in human drug ingestion technologies in the last 40 years. The patented Aquacine ready to drink drug delivery platform has developed a Nicotine based iced tea refreshment for smokers, which allows them to ingest Nicotine safely and efficaciously in liquid form, instead of through cigarettes wherever they can not smoke. It is also a more effective way to wean a smoker off cigarettes if they wish to give up smoking. Another major additional benefit is that, as there is no harmful secondary smoke associated with Nicotea, the "smoker" can have many of the benefits of a cigarette without incurring the wrath of those nearby. This enormous and growing market includes any environment where smoking is banned such as public areas, the work place, cinemas, restaurants, and of course the captive world traveler market who can't smoke on the plane. Despite tea's role in starting the Opium wars, where the British East India monopoly tried to balance the tea trade deficit by selling opium to the Chinese, and it's revolutionary role in "The Boston Tea Party" where Colonist stopped drinking tea as an act of patriotism, and tea was nearly banned in Boston, it has stood the test of time and today, tax-free tea is very popular in New England. In an ironic twist, Boston bars have recently banned smoking, so perhaps a Long Island iced tea made with Nicotea, could provide that nicotine fix for Bostonians suffering from smoking withdrawal. In the United States, politicians in California and New York have imposed smoking bans in bars. The recent anti-smoking laws in the Irish Republic, Norway, Sweden and Italy have already led to significant fines for those who light up in the wrong place. Nicotea can provide a mutually beneficial solution to the political and health concerns that have led to these bans and still provide the smoker with the satisfaction they look for in a cigarette. Even in Kuala Lumpur, Malaysia, Nicotea is now being served up to die-hard smokers who don't want to leave their barstools and go outside to smoke. "Nicotea, has secured 300 tones of additional optimum tobacco sources to meet demand, for the new nicotine-based beverage," said the groups co-founder Dr. John Walters. "We developed the Nicotea as an all-round healthier alternative to smoking. Nicotea contains 0.8 mg of standardized alkaloid ensemble from our own tobacco stem extraction process based in Africa and 50 mg of caffeine in each 250 ml serving. We apply our own patented pharmaceutically active substance delivery system, which masks the taste of the alkaloid ensemble, stabilizes it and ensures its uptake in the stomach. This circumvents many of the key issues with previous offerings of liquid nicotine replacement products. Many global airlines are set up to take Nicotea and we are currently actively reviewing the US for market entry." said Dr. Walters.Indeed using Aquacine's new drug delivery technology, Nicotine as a substance may acquire a newfound credibility, as it is recognized as a genuine cognitive enhancer and stimulant in small doses and also protects the neurons from toxins the problem is that ingestion through smoking obviously has a serious "down side" because of the tar in the cigarette delivery mechanism. Dr. Walters says, the Aquacine Group will market the Nicotea beverage as a healthier option to smoking. There is no doubt that smoking is bad for you and for those around you. Quitting can be difficult and some people simply do not wish to quit even though they are aware of the consequences. Nicotea is an exceptional alternative to smoking if you wish to quit or not. "We looked around at what was out there in the functional nutraceutical category and decided that no one had really been pursuing smoking-alternative beverages and there was an opportunity to launch Nicotea internationally." explained Dr. Walters. Certainly with the company valuation now exceeding US$ 370 million, based on the efficacy of the patented science, they are not the only one's who see the global potential of a US$20 billion market. Unlike cigarettes Nicotea contains none of the tar of that is produced when tobacco burns, but captures all of the stimulation combined with a choice of flavors such as mango and peach, making it a truly great-tasting and safer smoking alternative. The UK's top Health & Beauty retailer is amongst many who see the opportunity as vast. The Aquacine Group also plans to offer a diet version for the weight conscious who would like to replace cigarettes, called Nicotea Lite.Call it a liquid cigarette because Nicotea comes complete with the nicotine rush and tobacco satisfaction found in a pack of smokes, but with none of the down side of smoking. For more inf. check out http://www.nicotea.co.uk.CONTACT:Aquacine GroupDr. John Walters, 011 + 44 207 870 6816john.walters@aquacine.comhttp://www.nicotea.co.ukhttp://www.nicogel.co.ukhttp://www.aquacine.com
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PHOTO CAPTION: Nicotea iced tea aims to curb smoking.
Beverage Marketing News Fax
British Smoking Ban May Help New Tea FlyBy Richard Davis (Adds details, byline, to previous story) LONDON, England--(BEVERAGE MARKETING)--Friday, September 16, 2005 Airplane passengers can't smoke anymore. So what can travelers do about those nicotine cravings? Well, coffee, tea or me was the sexy mile-high catch-phrase of 1960's flight attendants, yet brewed tea (Camellia sinensis) the quintessential British beverage is still flying high, but lately the old brew is getting a new makeover due in part to the ban on smoking in public places in many countries, but would you want a shot of nicotine in your cup of Tea? Seeing an untapped niche in the market, the Aquacine Group is brewing up Nicotea iced tea, which is ready to take off initially as an in-flight beverage on long haul flights. Nicotea is a refreshing botanical beverage, conceived as a novel application, utilizing Aquacine's patented drug delivery platform which is seen by many as the most advanced break though in human drug ingestion technologies in the last 40 years. The patented Aquacine ready to drink drug delivery platform has developed a Nicotine based iced tea refreshment for smokers, which allows them to ingest Nicotine safely and efficaciously in liquid form, instead of through cigarettes wherever they can not smoke. It is also a more effective way to wean a smoker off cigarettes if they wish to give up smoking. Another major additional benefit is that, as there is no harmful secondary smoke associated with Nicotea, the "smoker" can have many of the benefits of a cigarette without incurring the wrath of those nearby. This enormous and growing market includes any environment where smoking is banned such as public areas, the work place, cinemas, restaurants, and of course the captive world traveler market who can't smoke on the plane. Despite tea's role in starting the Opium wars, where the British East India monopoly tried to balance the tea trade deficit by selling opium to the Chinese, and it's revolutionary role in "The Boston Tea Party" where Colonist stopped drinking tea as an act of patriotism, and tea was nearly banned in Boston, it has stood the test of time and today, tax-free tea is very popular in New England. In an ironic twist, Boston bars have recently banned smoking, so perhaps a Long Island iced tea made with Nicotea, could provide that nicotine fix for Bostonians suffering from smoking withdrawal. In the United States, politicians in California and New York have imposed smoking bans in bars. The recent anti-smoking laws in the Irish Republic, Norway, Sweden and Italy have already led to significant fines for those who light up in the wrong place. Nicotea can provide a mutually beneficial solution to the political and health concerns that have led to these bans and still provide the smoker with the satisfaction they look for in a cigarette. Even in Kuala Lumpur, Malaysia, Nicotea is now being served up to die-hard smokers who don't want to leave their barstools and go outside to smoke. "Nicotea, has secured 300 tones of additional optimum tobacco sources to meet demand, for the new nicotine-based beverage," said the groups co-founder Dr. John Walters. "We developed the Nicotea as an all-round healthier alternative to smoking. Nicotea contains 0.8 mg of standardized alkaloid ensemble from our own tobacco stem extraction process based in Africa and 50 mg of caffeine in each 250 ml serving. We apply our own patented pharmaceutically active substance delivery system, which masks the taste of the alkaloid ensemble, stabilizes it and ensures its uptake in the stomach. This circumvents many of the key issues with previous offerings of liquid nicotine replacement products. Many global airlines are set up to take Nicotea and we are currently actively reviewing the US for market entry." said Dr. Walters.Indeed using Aquacine's new drug delivery technology, Nicotine as a substance may acquire a newfound credibility, as it is recognized as a genuine cognitive enhancer and stimulant in small doses and also protects the neurons from toxins the problem is that ingestion through smoking obviously has a serious "down side" because of the tar in the cigarette delivery mechanism. Dr. Walters says, the Aquacine Group will market the Nicotea beverage as a healthier option to smoking. There is no doubt that smoking is bad for you and for those around you. Quitting can be difficult and some people simply do not wish to quit even though they are aware of the consequences. Nicotea is an exceptional alternative to smoking if you wish to quit or not. "We looked around at what was out there in the functional nutraceutical category and decided that no one had really been pursuing smoking-alternative beverages and there was an opportunity to launch Nicotea internationally." explained Dr. Walters. Certainly with the company valuation now exceeding US$ 370 million, based on the efficacy of the patented science, they are not the only one's who see the global potential of a US$20 billion market. Unlike cigarettes Nicotea contains none of the tar of that is produced when tobacco burns, but captures all of the stimulation combined with a choice of flavors such as mango and peach, making it a truly great-tasting and safer smoking alternative. The UK's top Health & Beauty retailer is amongst many who see the opportunity as vast. The Aquacine Group also plans to offer a diet version for the weight conscious who would like to replace cigarettes, called Nicotea Lite.Call it a liquid cigarette because Nicotea comes complete with the nicotine rush and tobacco satisfaction found in a pack of smokes, but with none of the down side of smoking. For more inf. check out http://www.nicotea.co.uk.CONTACT:Aquacine GroupDr. John Walters, 011 + 44 207 870 6816john.walters@aquacine.comhttp://www.nicotea.co.ukhttp://www.nicogel.co.ukhttp://www.aquacine.com
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PHOTO CAPTION: Right out of Hollywood's field of dreams arrives vegetarian actor and environmentalist Ed Begley, Jr., who just rode up on his big white horse (well actually in an electric vehicle powered by his home's free solar electricity) at the Natural Food Expo 2005, sporting a BIOTA Rocky Mountain spring water in a corn-based compostable bottles.
Beverage Marketing News Fax
New FDA Approved Corn-based PLA (Polylactide Polymer) May Be Competitive With PET (polyethylene terephthalate) BottlesBy Richard Davis(Adds details, byline, to previous story)TELLURIDE, Colorado--(BEVERAGE MARKETING)--Friday, August 19, 2005 Often, when one thinks of bottled water, we think of natural spring water coming out of the ground, not oil wells pumping sweet crude by the boat load, but this is what makes up the PET bottles water comes in, yes most "eau naturel" comes in an oil-based package, but one bottled water firm is thinking outside the box, BIOTA Brands of America, Inc., is taking a gamble on corn-based PLA (Polylactide Polymer) instead of the traditional recyclable PET (polyethylene terephthalate) for it's mile high BIOTA brand of Rocky Mountain spring water. BIOTA is the acronym for "Blame It On The Altitude,". BIOTA Rocky Mountain spring water comes from one of the highest natural alpine springs in the world, high above Ouray, Colorado. Doc Holliday, used to play cards here in Telluride, Colorado - he came for his health in 1881, the natural mountain air and water no doubt. "BIOTA water is the perfect combination of premium spring water and environmental respect," said David M. Zutler, CEO of BIOTA Brands of America, Inc. "Our planet-friendly packaging, long sought by consumers, clearly positions BIOTA to stand out as the best choice among bottled waters worldwide." Yes, domestic grown corn can now be used in place of imported oil to produce PET (polyethylene terephthalate) like bottled water bottles and other packaging. The growing demand for corn sugars to fuel the demand for renewable energy sources such as ethanol and biodiesel has made maize environmentally trendy. Once a pipe-dream corn-based PLA is now being used in a broad range of packaging applications by companies seeking the environmental 'green' benefits of a virgin plastic made from an annually renewable resource. With the record sky high prices of crude-oil, PLA could be very competitive with fossil fuel-based materials. Newman's Own Organics, famous for Newman's Own Old Fashioned Roadside Virgin Lemonade and salad dressing, in which all proceeds go to charity, notably the Hole in the Wall Gang Camp for kids with life-threatening illnesses, named for Butch Cassidy (Paul Newman) and the Sundance Kid (Robert Redford) outlaw hide-out in Utah, have started using PLA packaging. Native Americans once used maize as money, later in an ironic twist frontiersmen traded jugs of corn whisky or firewater for beaver pelts and buffalo skins, corn's monetary value as alcohol was never greater, but as a renewable fuel, the backbone of the Energy Policy Act signed into law by President George W. Bush, home-grown fuel could surpass 7.5 billion gallons. "The bill also will lead to a greater diversity of fuels for cars and trucks. The bill includes tax incentives for producers of ethanol and biodiesel. The bill includes a flexible, cost-effective renewable fuel standard that will double the amount of ethanol and biodiesel in our fuel supply over the next seven years. Using ethanol and biodiesel will leave our air cleaner. And every time we use a home-grown fuel, particularly these, we're going to be helping our farmers, and at the same time, be less dependent on foreign sources of energy." stated GEORGE W. BUSH during the signing ceremony. Cargill recently announced plans to construct a 37.5-million-gallons-per-year biodiesel plant in Iowa Falls to help meet demand. Cargill is currently the nation's third-largest ethanol producer. Even Willie Nelson is brewing up his own version of biodiesel, the fuel, called BioWillie, is made from vegetable oils, mainly soybeans, and can be burned without modification to diesel engines. The singer organized Farm Aid two decades ago to draw attention to the plight of American agriculture. For more fuel saving inf. http://www.biotaspringwater.com or http://www.wnbiodiesel.com. CONTACT:BIOTA Brands of America, Inc. David M. Zutler, 970/728-6132info@biotaspringwater.comhttp://www.biotaspringwater.com-or- Willie Nelson Biodiesel CompanyPeter Bell, 972/948-8355 info@wnbiodiesel.comhttp://www.wnbiodiesel.com
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PHOTO CAPTION: Right out of Hollywood's field of dreams arrives vegetarian actor and environmentalist Ed Begley, Jr., who just rode up on his big white horse (well actually in an electric vehicle powered by his home's free solar electricity) at the Natural Food Expo 2005, sporting a BIOTA Rocky Mountain spring water in a corn-based compostable bottles.
Beverage Marketing News Fax
New FDA Approved Corn-based PLA (Polylactide Polymer) May Be Competitive With PET (polyethylene terephthalate) BottlesBy Richard Davis(Adds details, byline, to previous story)TELLURIDE, Colorado--(BEVERAGE MARKETING)--Friday, August 19, 2005 Often, when one thinks of bottled water, we think of natural spring water coming out of the ground, not oil wells pumping sweet crude by the boat load, but this is what makes up the PET bottles water comes in, yes most "eau naturel" comes in an oil-based package, but one bottled water firm is thinking outside the box, BIOTA Brands of America, Inc., is taking a gamble on corn-based PLA (Polylactide Polymer) instead of the traditional recyclable PET (polyethylene terephthalate) for it's mile high BIOTA brand of Rocky Mountain spring water. BIOTA is the acronym for "Blame It On The Altitude,". BIOTA Rocky Mountain spring water comes from one of the highest natural alpine springs in the world, high above Ouray, Colorado. Doc Holliday, used to play cards here in Telluride, Colorado - he came for his health in 1881, the natural mountain air and water no doubt. "BIOTA water is the perfect combination of premium spring water and environmental respect," said David M. Zutler, CEO of BIOTA Brands of America, Inc. "Our planet-friendly packaging, long sought by consumers, clearly positions BIOTA to stand out as the best choice among bottled waters worldwide." Yes, domestic grown corn can now be used in place of imported oil to produce PET (polyethylene terephthalate) like bottled water bottles and other packaging. The growing demand for corn sugars to fuel the demand for renewable energy sources such as ethanol and biodiesel has made maize environmentally trendy. Once a pipe-dream corn-based PLA is now being used in a broad range of packaging applications by companies seeking the environmental 'green' benefits of a virgin plastic made from an annually renewable resource. With the record sky high prices of crude-oil, PLA could be very competitive with fossil fuel-based materials. Newman's Own Organics, famous for Newman's Own Old Fashioned Roadside Virgin Lemonade and salad dressing, in which all proceeds go to charity, notably the Hole in the Wall Gang Camp for kids with life-threatening illnesses, named for Butch Cassidy (Paul Newman) and the Sundance Kid (Robert Redford) outlaw hide-out in Utah, have started using PLA packaging. Native Americans once used maize as money, later in an ironic twist frontiersmen traded jugs of corn whisky or firewater for beaver pelts and buffalo skins, corn's monetary value as alcohol was never greater, but as a renewable fuel, the backbone of the Energy Policy Act signed into law by President George W. Bush, home-grown fuel could surpass 7.5 billion gallons. "The bill also will lead to a greater diversity of fuels for cars and trucks. The bill includes tax incentives for producers of ethanol and biodiesel. The bill includes a flexible, cost-effective renewable fuel standard that will double the amount of ethanol and biodiesel in our fuel supply over the next seven years. Using ethanol and biodiesel will leave our air cleaner. And every time we use a home-grown fuel, particularly these, we're going to be helping our farmers, and at the same time, be less dependent on foreign sources of energy." stated GEORGE W. BUSH during the signing ceremony. Cargill recently announced plans to construct a 37.5-million-gallons-per-year biodiesel plant in Iowa Falls to help meet demand. Cargill is currently the nation's third-largest ethanol producer. Even Willie Nelson is brewing up his own version of biodiesel, the fuel, called BioWillie, is made from vegetable oils, mainly soybeans, and can be burned without modification to diesel engines. The singer organized Farm Aid two decades ago to draw attention to the plight of American agriculture. For more fuel saving inf. http://www.biotaspringwater.com or http://www.wnbiodiesel.com. CONTACT:BIOTA Brands of America, Inc. David M. Zutler, 970/728-6132info@biotaspringwater.comhttp://www.biotaspringwater.com-or- Willie Nelson Biodiesel CompanyPeter Bell, 972/948-8355 info@wnbiodiesel.comhttp://www.wnbiodiesel.com
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Beverage Marketing News Fax
Deep SeaWater International Launches KONA DEEPBy Richard Davis(Adds details, byline, to previous story)KAILUA-KONA, Hawaii--(BEVERAGE MARKETING)--Saturday, August 6, 2005 The Hawaiian bottled water industry, has hit pay dirt in Paradise, instead of trying to offer a healthier version of purified bottled water or natural spring waters by mineralizing the H2O with trace minerals salts, adding just enough magnesium and sodium chloride to improve the taste, instead Deep SeaWater International, Inc., is taking a page right out of Jules Vernes 1870 novel 20,000 Leagues Under the Sea, literally like Captain Nemo and his crew aboard the submarine, Nautilus; Deep SeaWater International is mining the deep ocean, for pure sea water. Turning the treasure of the deep 'salty sea water', into fresh rich mineral water. If it succeeds, in the US Mainland, as have sales of desalinated sea water have already surged in Japan, which sells for around ¥300 yen per bottle. Surfs up for the makers ocean waters riding the bottled water wave in Japan, despite the steep price. But this has not deterred Japan's Moby Dick of Retailers, Ito-Yokado which will be first to offer Deep SeaWater International's KONA DEEP® brand in Japan, the 100% Hawaii Deep Sea drinking water sourced from a depth of 3000 feet (915 meters) below the ocean's surface on Hawaii's Big Island. Deep SeaWater International recently opened the first phase of their bottling facility at the Natural Energy Laboratory of Hawaii Authority (NELHA). Deep SeaWater is pathogen free and naturally rich in important nutrients and minerals. Hawaiian-owned Deep SeaWater International has been hoping to harpoon a deal with Ito-Yokado Co., Ltd. since Spring of 2004 to be the first to sell KONA DEEP, the retailer expects to start selling KONA DEEP in Japan "as early as possible," said Yoji Okamura, Director and Executive Officer of the Food Merchandising Division of Ito-Yokado which operates 181 supermarkets in Japan. Ito-Yokado owns about 73% of the Dallas-based 7-Eleven, which franchises the 7-Eleven name worldwide. "The ability to bring healthy products derived from Hawaii's deep sea water to the global market is the mission of our company, and there is no better place on earth to do this than from NELHA at Kona, on the Big Island," says Behzad Kianmahd, CEO of Deep SeaWater International. Sales in Hawaii and the mainland US will begin later this year. Deep SeaWater International will be the first company to sell 100% Hawaii deep sea water at retail, on both sides of the Pacific, and in Hawaii. KONA DEEP is a whole new, premium standard in specialty bottled waters. It is ancient water, aged around 3000 years and sourced from a deep, undersea current known as the Global Conveyor Belt. At the depth of 3000 feet the water is super-clean. Preserving the purity of its natural nutrients and minerals, the water is desalinized through Deep SeaWater International's state of the art, double pass, reverse osmosis system, delivering refreshing, rich tasting drinking water that naturally replenishes body, mind and spirit. Deep SeaWater International plans other products from Hawaii deep sea water, including premium aquaculture, nutraceuticals, and other by-products. For more information surf on over to http://www.dswihawaii.com or just say Aloha at 800-729-1575.CONTACT:Deep SeaWater International, Inc.Steve Bretschneider, 808/295-3331 slbretschneider@aol.comhttp://www.dswihawaii.com
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Beverage Marketing News Fax
Deep SeaWater International Launches KONA DEEPBy Richard Davis(Adds details, byline, to previous story)KAILUA-KONA, Hawaii--(BEVERAGE MARKETING)--Saturday, August 6, 2005 The Hawaiian bottled water industry, has hit pay dirt in Paradise, instead of trying to offer a healthier version of purified bottled water or natural spring waters by mineralizing the H2O with trace minerals salts, adding just enough magnesium and sodium chloride to improve the taste, instead Deep SeaWater International, Inc., is taking a page right out of Jules Vernes 1870 novel 20,000 Leagues Under the Sea, literally like Captain Nemo and his crew aboard the submarine, Nautilus; Deep SeaWater International is mining the deep ocean, for pure sea water. Turning the treasure of the deep 'salty sea water', into fresh rich mineral water. If it succeeds, in the US Mainland, as have sales of desalinated sea water have already surged in Japan, which sells for around ¥300 yen per bottle. Surfs up for the makers ocean waters riding the bottled water wave in Japan, despite the steep price. But this has not deterred Japan's Moby Dick of Retailers, Ito-Yokado which will be first to offer Deep SeaWater International's KONA DEEP® brand in Japan, the 100% Hawaii Deep Sea drinking water sourced from a depth of 3000 feet (915 meters) below the ocean's surface on Hawaii's Big Island. Deep SeaWater International recently opened the first phase of their bottling facility at the Natural Energy Laboratory of Hawaii Authority (NELHA). Deep SeaWater is pathogen free and naturally rich in important nutrients and minerals. Hawaiian-owned Deep SeaWater International has been hoping to harpoon a deal with Ito-Yokado Co., Ltd. since Spring of 2004 to be the first to sell KONA DEEP, the retailer expects to start selling KONA DEEP in Japan "as early as possible," said Yoji Okamura, Director and Executive Officer of the Food Merchandising Division of Ito-Yokado which operates 181 supermarkets in Japan. Ito-Yokado owns about 73% of the Dallas-based 7-Eleven, which franchises the 7-Eleven name worldwide. "The ability to bring healthy products derived from Hawaii's deep sea water to the global market is the mission of our company, and there is no better place on earth to do this than from NELHA at Kona, on the Big Island," says Behzad Kianmahd, CEO of Deep SeaWater International. Sales in Hawaii and the mainland US will begin later this year. Deep SeaWater International will be the first company to sell 100% Hawaii deep sea water at retail, on both sides of the Pacific, and in Hawaii. KONA DEEP is a whole new, premium standard in specialty bottled waters. It is ancient water, aged around 3000 years and sourced from a deep, undersea current known as the Global Conveyor Belt. At the depth of 3000 feet the water is super-clean. Preserving the purity of its natural nutrients and minerals, the water is desalinized through Deep SeaWater International's state of the art, double pass, reverse osmosis system, delivering refreshing, rich tasting drinking water that naturally replenishes body, mind and spirit. Deep SeaWater International plans other products from Hawaii deep sea water, including premium aquaculture, nutraceuticals, and other by-products. For more information surf on over to http://www.dswihawaii.com or just say Aloha at 800-729-1575.CONTACT:Deep SeaWater International, Inc.Steve Bretschneider, 808/295-3331 slbretschneider@aol.comhttp://www.dswihawaii.com
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Beverage Marketing News Fax
Steven Seagal Enterprises Launches New Line Of Energy Drinks By Richard Davis(Adds details, byline, to previous story)BOCA RATON, Florida--(BEVERAGE MARKETING)--Thursday, August 4, 2005Energy drinks get all the hype these days, but a healthier alternative with an enormous potential is hitting the shelves in the sizzling nutraceutical beverage market. The growth in nutraceutical beverages has been truly amazing. With formulation from Steven Seagal, who can now can add 'Energy Drink formulator' to a list of talents that already includes veteran actor, singer/songwriter, guitarist, Aikido black belt and master herbalogist. Maintaining an unrelenting schedule that would tire younger entrepreneurs, the 54-year-old Seagal has just completed two movies, 'Into the Sun' and 'Submerged.' His album, 'Songs from the Crystal Cave', released earlier this year, has already hit the pop charts in Europe. Lightning Bolt Energy Drink™ is the result of Seagal's travels in Asia in search of the botanicals believed to keep many locals disease-free for life. Seagal says he discovered the benefits of Asian Cordyceps (one of the most rare and treasured botanicals used in Chinese and Tibetan medicine for thousands of years) while researching immune builders in Asia. It promotes energy, vitality and longevity. Other unique ingredients of the drink include the Tibetan Goji Berry, a powerful anti-oxidant and a juice concentrate with a patented process that contains naturally occurring policosanols. Policosanols have been shown in clinical studies to lower cholesterol. Lightning Bolt is the first energy drink made from 100% natural juice. It is all natural with no sugar added and also contains vitamins B3, B6, B12 and B5. "I have traveled the world creating this drink; there is none better that I know," says Seagal, who frequented Tibet and Japan in the 1960s and 1970s while learning Buddhism, martial arts and herbalogy. "I have included in this drink everything I could to strengthen the body." The vision of Steven Seagal Enterprises is to bring high quality nutritional products and personal care (essential oils) products to the consumer on a global level. Products designed to strengthen the mind, body and spirit. Lightning Bolt is available in both 8.4 oz and 16 oz sizes – singles and 4-packs. The drinks come in three unique flavors, Asian Experience, Cherry Charge and Root Beer Rush. Lightning Bolt is truly a new generation of Gourmet Energy Drink due to the appealing taste and health benefits. "There are thousands of years of anecdotal evidence and more recent scientific and clinical date to support the health benefits of the nutraceuticals in Lightning Bolt." says Mitch Gould, Vice President of Steven Seagal Enterprises. "We're focused on bringing the consumer a healthy alternative to what's currently available." said Gould. About Steven Seagal EnterprisesMitch Gould -- brings over 22 years of sales and business development experience to the Steven Seagal Enterprises team. He is experienced across a wide range of nutritional product formulation and development such as vitamins, minerals, herbs, energy drinks and energy bars. Mitch has a proven track record of bringing quality nutritional and consumer products to retail markets from concept to shelf. Many of his products have been featured in major publications such as Time, Newsweek, Sports Illustrated, US News, etc. His experience, knowledge and contacts have enabled him to achieve rapid success in the launch of the Lightning Bolt Energy Drink. He oversees the entire project including manufacturing, logistics, distribution, advertising, sales and marketing on a global level. Mitch has assembled a quality team of beverage and sports experts with combined experience of over 75 years in bringing name brand quality products to the retail market. These products include pharmaceutical, protein fortified beverages, dietary supplements, sports nutrition products, as well as herbal formulations. For more information on Steven Seagal Enterprises go to http://www.LightningDrink.com or call 800-278-1886.CONTACT:Steven Seagal EnterprisesMitch Gould, Vice President, 561/368-9598 mgould@stevenseagalenterprises.comhttp://www.LightningDrink.com
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Beverage Marketing News Fax
Steven Seagal Enterprises Launches New Line Of Energy Drinks By Richard Davis(Adds details, byline, to previous story)BOCA RATON, Florida--(BEVERAGE MARKETING)--Thursday, August 4, 2005Energy drinks get all the hype these days, but a healthier alternative with an enormous potential is hitting the shelves in the sizzling nutraceutical beverage market. The growth in nutraceutical beverages has been truly amazing. With formulation from Steven Seagal, who can now can add 'Energy Drink formulator' to a list of talents that already includes veteran actor, singer/songwriter, guitarist, Aikido black belt and master herbalogist. Maintaining an unrelenting schedule that would tire younger entrepreneurs, the 54-year-old Seagal has just completed two movies, 'Into the Sun' and 'Submerged.' His album, 'Songs from the Crystal Cave', released earlier this year, has already hit the pop charts in Europe. Lightning Bolt Energy Drink™ is the result of Seagal's travels in Asia in search of the botanicals believed to keep many locals disease-free for life. Seagal says he discovered the benefits of Asian Cordyceps (one of the most rare and treasured botanicals used in Chinese and Tibetan medicine for thousands of years) while researching immune builders in Asia. It promotes energy, vitality and longevity. Other unique ingredients of the drink include the Tibetan Goji Berry, a powerful anti-oxidant and a juice concentrate with a patented process that contains naturally occurring policosanols. Policosanols have been shown in clinical studies to lower cholesterol. Lightning Bolt is the first energy drink made from 100% natural juice. It is all natural with no sugar added and also contains vitamins B3, B6, B12 and B5. "I have traveled the world creating this drink; there is none better that I know," says Seagal, who frequented Tibet and Japan in the 1960s and 1970s while learning Buddhism, martial arts and herbalogy. "I have included in this drink everything I could to strengthen the body." The vision of Steven Seagal Enterprises is to bring high quality nutritional products and personal care (essential oils) products to the consumer on a global level. Products designed to strengthen the mind, body and spirit. Lightning Bolt is available in both 8.4 oz and 16 oz sizes – singles and 4-packs. The drinks come in three unique flavors, Asian Experience, Cherry Charge and Root Beer Rush. Lightning Bolt is truly a new generation of Gourmet Energy Drink due to the appealing taste and health benefits. "There are thousands of years of anecdotal evidence and more recent scientific and clinical date to support the health benefits of the nutraceuticals in Lightning Bolt." says Mitch Gould, Vice President of Steven Seagal Enterprises. "We're focused on bringing the consumer a healthy alternative to what's currently available." said Gould. About Steven Seagal EnterprisesMitch Gould -- brings over 22 years of sales and business development experience to the Steven Seagal Enterprises team. He is experienced across a wide range of nutritional product formulation and development such as vitamins, minerals, herbs, energy drinks and energy bars. Mitch has a proven track record of bringing quality nutritional and consumer products to retail markets from concept to shelf. Many of his products have been featured in major publications such as Time, Newsweek, Sports Illustrated, US News, etc. His experience, knowledge and contacts have enabled him to achieve rapid success in the launch of the Lightning Bolt Energy Drink. He oversees the entire project including manufacturing, logistics, distribution, advertising, sales and marketing on a global level. Mitch has assembled a quality team of beverage and sports experts with combined experience of over 75 years in bringing name brand quality products to the retail market. These products include pharmaceutical, protein fortified beverages, dietary supplements, sports nutrition products, as well as herbal formulations. For more information on Steven Seagal Enterprises go to http://www.LightningDrink.com or call 800-278-1886.CONTACT:Steven Seagal EnterprisesMitch Gould, Vice President, 561/368-9598 mgould@stevenseagalenterprises.comhttp://www.LightningDrink.com
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Beverage Marketing News Fax
Who's Your Daddy Launches New Energy Drink With New Partner Master P, The Hip Hop, MogulBy Richard Davis (Adds details, byline, to previous story)SAN DIEGO, Calif.--(BEVERAGE MARKETING)--Friday, July 1, 2005 Who's Your Daddy, Inc., a licensing and branding company with trademarks for a cadre of cool hip products on five continents, recently announced that the Company has entered into an agreement with Master P., as the CEO of The New No Limit Records, Master P, the hip hop millionaire rap star, is a ten year veteran of the entertainment and licensing industries. Who's Your Daddy visionaries Dan Fleyshman and Edon Moyal trademarked the popular catch-phrase at 16 years of age in the 11th-grade while attending their San Diego High School. What began as a pipe dream of opening a nightclub with the "Who's Your Daddy" name has grown into an international licensing business. Even more remarkable is that Fleyshman and Moyal are unfazed by their place in corporate history. At just 23 years old they are the youngest President and CEO of a publicly traded company in the world. Business savvy far beyond their years, the two have launched an energy drink sporting the be same catch-phrase. Clearly, the energy drink market is on the verge of exploding, so why not enter the market with a "Who's Your Daddy" Energy Drink. "Yada, Yada, Yada," did it for Jerry Seinfeld, Donald Trump's "You're fired!" was a hit on NBC TV and who could forget Martha Stewart's signature line: "It's a good thing", which raised nearly US$130 million in her IPO based on the life-style catch-phrase.Edon Moyal, CEO of Who's Your Daddy, says he is extremely pleased with the new partnership of Who's Your Daddy and Master P. "The first time Master P and I sat down to talk about our Company's accomplishments, and our long term vision, the synergy was incredible." explained Moyal. "We discussed the recent acquisition of PHARB, the only FDA approved hangover remedy, which is distributed in over 55,000 locations throughout the US. We discussed the natural distribution channels for Who's Your Daddy products which the PHARB acquisition created. We then discussed the Company's goals to begin production of the Who's Your Daddy energy drink line, and to get actively involved in the $2 billion dollar per year energy drink industry through the launch of our 'King of Energy' beverage." said Moyal. The company recently received a cash infusion of US$3.75 million in funding, and Fleyshman and Moyal are poised to drive the company into the next phase of growth, branching out from their existing clothing line into "Who's Your Daddy" brand energy drinks, sporting goods and an array of children's products. A team of top designers work tirelessly, collaborating with Fleyshman and Moyal on new concepts every day. Master P, who's real name is Percy Miller, is the highest paid entertainer in the hip hop industry. Master P is also a screenwriter, director, actor, father, and executive producer and co-creator of a Nickelodeon family television series, Romeo!, starring his teen star son Lil' Romeo. For more information on Master P and Who's Your Daddy Energy Drinks please visit http://www.kingofenergy.com.CONTACT:Who's Your Daddy, Inc.c/o The Ardell Group Kelly Urban, 858/792-2940kelly@domino-pr.com
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Beverage Marketing News Fax
Who's Your Daddy Launches New Energy Drink With New Partner Master P, The Hip Hop, MogulBy Richard Davis (Adds details, byline, to previous story)SAN DIEGO, Calif.--(BEVERAGE MARKETING)--Friday, July 1, 2005 Who's Your Daddy, Inc., a licensing and branding company with trademarks for a cadre of cool hip products on five continents, recently announced that the Company has entered into an agreement with Master P., as the CEO of The New No Limit Records, Master P, the hip hop millionaire rap star, is a ten year veteran of the entertainment and licensing industries. Who's Your Daddy visionaries Dan Fleyshman and Edon Moyal trademarked the popular catch-phrase at 16 years of age in the 11th-grade while attending their San Diego High School. What began as a pipe dream of opening a nightclub with the "Who's Your Daddy" name has grown into an international licensing business. Even more remarkable is that Fleyshman and Moyal are unfazed by their place in corporate history. At just 23 years old they are the youngest President and CEO of a publicly traded company in the world. Business savvy far beyond their years, the two have launched an energy drink sporting the be same catch-phrase. Clearly, the energy drink market is on the verge of exploding, so why not enter the market with a "Who's Your Daddy" Energy Drink. "Yada, Yada, Yada," did it for Jerry Seinfeld, Donald Trump's "You're fired!" was a hit on NBC TV and who could forget Martha Stewart's signature line: "It's a good thing", which raised nearly US$130 million in her IPO based on the life-style catch-phrase.Edon Moyal, CEO of Who's Your Daddy, says he is extremely pleased with the new partnership of Who's Your Daddy and Master P. "The first time Master P and I sat down to talk about our Company's accomplishments, and our long term vision, the synergy was incredible." explained Moyal. "We discussed the recent acquisition of PHARB, the only FDA approved hangover remedy, which is distributed in over 55,000 locations throughout the US. We discussed the natural distribution channels for Who's Your Daddy products which the PHARB acquisition created. We then discussed the Company's goals to begin production of the Who's Your Daddy energy drink line, and to get actively involved in the $2 billion dollar per year energy drink industry through the launch of our 'King of Energy' beverage." said Moyal. The company recently received a cash infusion of US$3.75 million in funding, and Fleyshman and Moyal are poised to drive the company into the next phase of growth, branching out from their existing clothing line into "Who's Your Daddy" brand energy drinks, sporting goods and an array of children's products. A team of top designers work tirelessly, collaborating with Fleyshman and Moyal on new concepts every day. Master P, who's real name is Percy Miller, is the highest paid entertainer in the hip hop industry. Master P is also a screenwriter, director, actor, father, and executive producer and co-creator of a Nickelodeon family television series, Romeo!, starring his teen star son Lil' Romeo. For more information on Master P and Who's Your Daddy Energy Drinks please visit http://www.kingofenergy.com.CONTACT:Who's Your Daddy, Inc.c/o The Ardell Group Kelly Urban, 858/792-2940kelly@domino-pr.com
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Beverage Marketing News Fax
TUFF GUYZ Corporation Launches New Line of 3D and Anime Sports Drinks By Richard Davis (Adds details, byline, to previous story) PARK CITY, Utah--(BEVERAGE MARKETING)--Sunday, June 26, 2005Park City in Utah's Wasatch Mountains is the quintessential watering hole for film buffs from all over the world. Home to the Sundance Film Festival, movie stars, studio execs, sponsors and movie fans from all over the world make the trek every January to Park City for this premier 10 day event. More than 50,000 filmgoers will attend the festival in this idyllic mountain setting and many new films are acquired during the weeks following the festival. Established in 1981 by Robert Redford, the Sundance Institute continues to invigorate independent film makers by providing an inspiring and supportive setting for creative dialogue among emerging and experienced artists. Park City is also the home to Tough Guy Films, an entertainment company known for its ground breaking 3D and anime sports characters. Tough Guy Films is also the parent company to the new TUFF GUYZ Sport Drinks Corporation. It's CEO and President Brad Weidman is revving up his beverage company to take on the two big sports drink giants...Gatorade and Powerade. With the backdrop of the health-conscious mountain bikers and snowboarders in Park City, TUFF GUYZ Sports Drinks™ came to fruition. "I always felt that sports drinks were a functional drink but they didn't taste all that good" says Weidman, "We worked very hard to create the winning combination of great taste, a blast of vitamins, and no salty after taste." Mr. Weidman combined his success in the beverage and entertainment industry to create this new breed of isotonic beverage targeted to meet the demand of an untapped youth market. The TUFF GUYZ brand name combined with high-impact animated "street" athletes was a natural. Derived from the sports characters in his films, Mr. Weidman created a beverage that would appeal to the TUFF GUY in all of us. Weidman got his inspiration for the TUFF GUYZ concept from his father, who like most dads teach their sons and daughters to be proud, work hard, play hard, and stay tough, even in the hardest of times.Rich Charca, TUFF GUYZ Vice President of Marketing says, "Being a tough guy gives you the edge you need to succeed."The labels on the TUFF GUYZ Sports Drinks feature action packed characters that look like they come from an anime action adventure movie. The characters come from Weidman's treasure chest of film characters. The labels by design identify with the athlete in all of us, the "street" athlete. In addition to the current athletes on the TUFF GUYZ package, the company vows to keep introducing a flow of new characters to keep the brand fresh. Consumers can gain more insight into the background and lives of some of their favorite TUFF GUYZ athletes in Weidman's films or comic books. "We are very enthusiastic about the introduction of the Tuff Guyz Sports Drink, and are extremely pleased with its high performance abilities," explains Mr. Weidman, "The isotonic sports drink category is poised for tremendous growth and we're confident that the Tuff Guyz Sports Drinks can take this category by storm." The TUFF GUYZ Sports drinks pack a high performance blend of B and E vitamins. An 8-ounce serving includes 25% of the USRDA of B12, B6, B5, B3 and E. Made from all 100% natural flavors, TUFF GUYZ is a non-carbonated, electrolyte isotonic drink designed to rehydrate and refresh. TUFF GUYZ has no preservatives. It comes in five natural blazing fruit flavors: Orange Mango Fire [Basketball], Citrus Berry Blue Fire [Football], Lemon Lime Green Fire [Skateboard], Grape Berry Deep Purple Fire [Easy Rider] and Fruit Punch Red Fire [Soccer]. Tuff Guyz Sports Drinks are packed in 20 oz. neon bright colored plastic bottles with sharp anime film graphics and a crisp, bold typeface. Video gamers will easily relate with the label and recognize its "I" rating for Ice Cold Quencher, similar to the video game rating system. "Tuff Guyz is clearly more than just a sports drink," says product spokesman Stephen Wisely, "Our combination of great flavors and great taste set a new standard in the industry. Tuff Guyz is pure sports refreshment you can actually drink." "The potential for Tuff Guyz Sports Drink is unlimited," explains Mr. Charca, "our strategy of using cutting edge anime graphics to reach a new demographic will have the TUFF GUYZ Sports drinks being grabbed off the shelf by teenagers, kids and young adults who will identify with our athletes." Consumers can soon be on the lookout for the new Tuff Guyz website, http://www.tuffguyz.com currently under construction. The site will include information on TUFF GUYZ products, promotions, comic book and movie releases, and most important....where to find an ice cold TUFF GUYZ. CONTACT:Tuff Guyz Corporation Richard Charca, 801/389-0400 Stephen Wisely, 435/615-8002tuffguyz@comcast.nethttp://www.tuffguyz.com
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Beverage Marketing News Fax
TUFF GUYZ Corporation Launches New Line of 3D and Anime Sports Drinks By Richard Davis (Adds details, byline, to previous story) PARK CITY, Utah--(BEVERAGE MARKETING)--Sunday, June 26, 2005Park City in Utah's Wasatch Mountains is the quintessential watering hole for film buffs from all over the world. Home to the Sundance Film Festival, movie stars, studio execs, sponsors and movie fans from all over the world make the trek every January to Park City for this premier 10 day event. More than 50,000 filmgoers will attend the festival in this idyllic mountain setting and many new films are acquired during the weeks following the festival. Established in 1981 by Robert Redford, the Sundance Institute continues to invigorate independent film makers by providing an inspiring and supportive setting for creative dialogue among emerging and experienced artists. Park City is also the home to Tough Guy Films, an entertainment company known for its ground breaking 3D and anime sports characters. Tough Guy Films is also the parent company to the new TUFF GUYZ Sport Drinks Corporation. It's CEO and President Brad Weidman is revving up his beverage company to take on the two big sports drink giants...Gatorade and Powerade. With the backdrop of the health-conscious mountain bikers and snowboarders in Park City, TUFF GUYZ Sports Drinks™ came to fruition. "I always felt that sports drinks were a functional drink but they didn't taste all that good" says Weidman, "We worked very hard to create the winning combination of great taste, a blast of vitamins, and no salty after taste." Mr. Weidman combined his success in the beverage and entertainment industry to create this new breed of isotonic beverage targeted to meet the demand of an untapped youth market. The TUFF GUYZ brand name combined with high-impact animated "street" athletes was a natural. Derived from the sports characters in his films, Mr. Weidman created a beverage that would appeal to the TUFF GUY in all of us. Weidman got his inspiration for the TUFF GUYZ concept from his father, who like most dads teach their sons and daughters to be proud, work hard, play hard, and stay tough, even in the hardest of times.Rich Charca, TUFF GUYZ Vice President of Marketing says, "Being a tough guy gives you the edge you need to succeed."The labels on the TUFF GUYZ Sports Drinks feature action packed characters that look like they come from an anime action adventure movie. The characters come from Weidman's treasure chest of film characters. The labels by design identify with the athlete in all of us, the "street" athlete. In addition to the current athletes on the TUFF GUYZ package, the company vows to keep introducing a flow of new characters to keep the brand fresh. Consumers can gain more insight into the background and lives of some of their favorite TUFF GUYZ athletes in Weidman's films or comic books. "We are very enthusiastic about the introduction of the Tuff Guyz Sports Drink, and are extremely pleased with its high performance abilities," explains Mr. Weidman, "The isotonic sports drink category is poised for tremendous growth and we're confident that the Tuff Guyz Sports Drinks can take this category by storm." The TUFF GUYZ Sports drinks pack a high performance blend of B and E vitamins. An 8-ounce serving includes 25% of the USRDA of B12, B6, B5, B3 and E. Made from all 100% natural flavors, TUFF GUYZ is a non-carbonated, electrolyte isotonic drink designed to rehydrate and refresh. TUFF GUYZ has no preservatives. It comes in five natural blazing fruit flavors: Orange Mango Fire [Basketball], Citrus Berry Blue Fire [Football], Lemon Lime Green Fire [Skateboard], Grape Berry Deep Purple Fire [Easy Rider] and Fruit Punch Red Fire [Soccer]. Tuff Guyz Sports Drinks are packed in 20 oz. neon bright colored plastic bottles with sharp anime film graphics and a crisp, bold typeface. Video gamers will easily relate with the label and recognize its "I" rating for Ice Cold Quencher, similar to the video game rating system. "Tuff Guyz is clearly more than just a sports drink," says product spokesman Stephen Wisely, "Our combination of great flavors and great taste set a new standard in the industry. Tuff Guyz is pure sports refreshment you can actually drink." "The potential for Tuff Guyz Sports Drink is unlimited," explains Mr. Charca, "our strategy of using cutting edge anime graphics to reach a new demographic will have the TUFF GUYZ Sports drinks being grabbed off the shelf by teenagers, kids and young adults who will identify with our athletes." Consumers can soon be on the lookout for the new Tuff Guyz website, http://www.tuffguyz.com currently under construction. The site will include information on TUFF GUYZ products, promotions, comic book and movie releases, and most important....where to find an ice cold TUFF GUYZ. CONTACT:Tuff Guyz Corporation Richard Charca, 801/389-0400 Stephen Wisely, 435/615-8002tuffguyz@comcast.nethttp://www.tuffguyz.com
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PHOTO CAPTION: Madonna talked extensively about Kabbalah with Matt Lauer on NBC's Today Show.
Beverage Marketing News Fax
Kabbalah Launches Bottled Water And Energy DrinkBy Richard Davis(Adds details, byline, to previous story)BEVERLY HILLS, Calif.--(BEVERAGE MARKETING)--Sunday, June 12, 2005Just as water is the essence of all life on earth, an understanding of water is at the foundation of Kabbalistic wisdom. Both science and Kabbalah agree that water is a unique and important substance. But while science attempts to explain the physical properties of water, Kabbalah reveals the essence of water's nature in the non-physical realm. Unlike Lourdes, where pilgrims travel from far away to par-take of the holy waters, practicing Kabbalists - need not make an annual Mecca - to the source of the Kabbalah water, it is bottled and distributed to its devotes, many of whom are rich Hollywood celebrities, including Madonna, Britney Spears, Ashton Kutcher, Paris Hilton and Demi Moore, have professed their interest in its practices. Years ago, Rav Berg and the great Kabbalists who were his teachers made an astonishingdiscovery: a truly sharing consciousness, channeled through certain Kabbalistic blessings and meditations, has the power to return water to its primordial state of completely positive, healing energy. Through the power of these meditations and the consciousness of sharing that is their foundation, Kabbalah Water came into being -- and its miraculous powers of restoration and healing became available to the world. Infused with sharing consciousness, Kabbalah Water manifests water's primordial capacity to heal and protect.Kabbalah has also launched an alcohol-free taurine-based energy drink to challenge market leader Red Bull GmbH, the manufacturer and distributor of the Austrian made energy drink. Kabbalah hopes to reach out to Kabbalah fans and tap into the exploding energy drink market with Kabbalah Energy Drink™, a refreshing and invigorating energy drink made from Kabbalah's pure mountain spring water ( www.kabbalahwater.com ). Kabbalah Energy Drink's tag-line is "Source of Power" it is packaged in stylish red, white and blue 16-ounce and 12-ounce sleek cans. Kabbalah Energy Drink is produced by Powerbrands, Inc, and 7-Up, and distributed by Kabbalah Enterprises, Inc., and is expected to sell more than 20 million units in its first year. It retails for an average price of $1.99 and is available in both regular and sugar free. "Kabbalah Energy Drink has a light citrus taste and no after-taste like so many other energy drinks," says Darin Ezra, the director of the company. "You get the power of Kabbalah water, plus incredible energy and a great taste, Kabbalah Energy Drink makes you feel refreshed and alert." says Ezra.For more information on Kabbalah Energy Drinks please visit http://www.kabbalahenergydrink.com or call Kabbalah Enterprises, Inc. at 1-866-690-ENERGY. CONTACT:Kabbalah Enterprises, Inc.Darin Ezra, 310/562-6956info@kabbalahenergydrink.comhttp://www.kabbalahenergydrink.com
PHOTO CAPTION: Madonna talked extensively about Kabbalah with Matt Lauer on NBC's Today Show.
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PHOTO CAPTION: Madonna talked extensively about Kabbalah with Matt Lauer on NBC's Today Show.
Beverage Marketing News Fax
Kabbalah Launches Bottled Water And Energy DrinkBy Richard Davis(Adds details, byline, to previous story)BEVERLY HILLS, Calif.--(BEVERAGE MARKETING)--Sunday, June 12, 2005Just as water is the essence of all life on earth, an understanding of water is at the foundation of Kabbalistic wisdom. Both science and Kabbalah agree that water is a unique and important substance. But while science attempts to explain the physical properties of water, Kabbalah reveals the essence of water's nature in the non-physical realm. Unlike Lourdes, where pilgrims travel from far away to par-take of the holy waters, practicing Kabbalists - need not make an annual Mecca - to the source of the Kabbalah water, it is bottled and distributed to its devotes, many of whom are rich Hollywood celebrities, including Madonna, Britney Spears, Ashton Kutcher, Paris Hilton and Demi Moore, have professed their interest in its practices. Years ago, Rav Berg and the great Kabbalists who were his teachers made an astonishingdiscovery: a truly sharing consciousness, channeled through certain Kabbalistic blessings and meditations, has the power to return water to its primordial state of completely positive, healing energy. Through the power of these meditations and the consciousness of sharing that is their foundation, Kabbalah Water came into being -- and its miraculous powers of restoration and healing became available to the world. Infused with sharing consciousness, Kabbalah Water manifests water's primordial capacity to heal and protect.Kabbalah has also launched an alcohol-free taurine-based energy drink to challenge market leader Red Bull GmbH, the manufacturer and distributor of the Austrian made energy drink. Kabbalah hopes to reach out to Kabbalah fans and tap into the exploding energy drink market with Kabbalah Energy Drink™, a refreshing and invigorating energy drink made from Kabbalah's pure mountain spring water ( www.kabbalahwater.com ). Kabbalah Energy Drink's tag-line is "Source of Power" it is packaged in stylish red, white and blue 16-ounce and 12-ounce sleek cans. Kabbalah Energy Drink is produced by Powerbrands, Inc, and 7-Up, and distributed by Kabbalah Enterprises, Inc., and is expected to sell more than 20 million units in its first year. It retails for an average price of $1.99 and is available in both regular and sugar free. "Kabbalah Energy Drink has a light citrus taste and no after-taste like so many other energy drinks," says Darin Ezra, the director of the company. "You get the power of Kabbalah water, plus incredible energy and a great taste, Kabbalah Energy Drink makes you feel refreshed and alert." says Ezra.For more information on Kabbalah Energy Drinks please visit http://www.kabbalahenergydrink.com or call Kabbalah Enterprises, Inc. at 1-866-690-ENERGY. CONTACT:Kabbalah Enterprises, Inc.Darin Ezra, 310/562-6956info@kabbalahenergydrink.comhttp://www.kabbalahenergydrink.com
PHOTO CAPTION: Madonna talked extensively about Kabbalah with Matt Lauer on NBC's Today Show.
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Beverage Marketing News Fax
P&G's Thirst For Water PUR And Simple By Richard Davis (Adds details, byline, to previous story) CINCINNATI, Ohio--(BEVERAGE MARKETING)--Thursday, May 19, 2005Making ordinary tap water taste like a pure mountain spring water high in the snow covered French Alps, might sound contradictory, but The Procter & Gamble Company has done just that, by tapping into a special source of natural minerals, for their new first ever 3-Stage water filter. Normal tap water sent through the new PUR® 3-stage filter experiences an entire new standard of excellence in filtration. This new super filtration technology cleans sediment from the water (stage 1), removes and reduces 31 potentially harmful contaminants (stage 2), and filters the water over a natural bed of minerals (stage 3) for a crisp, refreshing bottled water taste. Water quality and taste are big issues for today's health minded consumers who pump out more municipal tap water through at home water filters than from all the bottled water natural sources combined. If you feel you should belong to the designer bottled-water crowd, there are now blow-molders selling empty PET bottles with designer 'imaginary' labels and sports caps to fill your own water at home, so you can stock up your new Kenmore or Whirlpool refrigerator which also dispenses PUR filtered drinking water and ice. Sort of your own micro bottling works and ice plant. P&G says the new 3-stage filters will turn ordinary tap water into a good tasting bottled water. One way of demonstrating this unique property is to do the cut lime test, open a bottled of your favorite imported bottled water (preferably French), and pour it into a glass add a slice of lime, do the same with the PUR, now see if you can tell the difference. "With so many families concerned with the quality of their drinking water today, PUR launched this new technology in water filtration to provide clean, healthy, great tasting water for consumers in their homes," said Clark Reinhard, Associate Marketing Director for PUR. PUR products offer you 1. clean, 2. healthy, 3. great-tasting water at 1/10th of the cost of bottled water. The high cost of bottle water is the number 1 reason why most savvy consumers turn to filtered water, second is not having to lug home all those cases of the heavy stuff. A recent Gallup study showed two out of every three consumers have concerns about the quality of their tap water. The activated carbon in the filter can help remove 99.99% of the microbial cysts CRYPTOSPORIDIUM and GIARDIA. In addition the PUR® 3-stage filter leaves beneficial fluoride in the water. "The clean crisp, refreshing taste, is a patent pending proprietary design," said P&G Health Sciences Institute's director; Dr. Ashoke Mitra, Ph.D,For more information about PUR® water filters, please visit: http://www.purwater.com or call 1-800-PUR-LINE (787-5463).NOTE TO EDITORS: In the name PUR there should be a macron over the U. This symbol may not appear properly in some systems.CONTACT: DHA Michael Orzali, 513/984-1200 x 16 orzali@dhadv.comhttp://www.dhadv.com-or-P&G Health Sciences InstituteAshoke Mitra, Ph.D., 513/622-2793 mitra.ak@pg.comhttp://www.pg.com
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Beverage Marketing News Fax
P&G's Thirst For Water PUR And Simple By Richard Davis (Adds details, byline, to previous story) CINCINNATI, Ohio--(BEVERAGE MARKETING)--Thursday, May 19, 2005Making ordinary tap water taste like a pure mountain spring water high in the snow covered French Alps, might sound contradictory, but The Procter & Gamble Company has done just that, by tapping into a special source of natural minerals, for their new first ever 3-Stage water filter. Normal tap water sent through the new PUR® 3-stage filter experiences an entire new standard of excellence in filtration. This new super filtration technology cleans sediment from the water (stage 1), removes and reduces 31 potentially harmful contaminants (stage 2), and filters the water over a natural bed of minerals (stage 3) for a crisp, refreshing bottled water taste. Water quality and taste are big issues for today's health minded consumers who pump out more municipal tap water through at home water filters than from all the bottled water natural sources combined. If you feel you should belong to the designer bottled-water crowd, there are now blow-molders selling empty PET bottles with designer 'imaginary' labels and sports caps to fill your own water at home, so you can stock up your new Kenmore or Whirlpool refrigerator which also dispenses PUR filtered drinking water and ice. Sort of your own micro bottling works and ice plant. P&G says the new 3-stage filters will turn ordinary tap water into a good tasting bottled water. One way of demonstrating this unique property is to do the cut lime test, open a bottled of your favorite imported bottled water (preferably French), and pour it into a glass add a slice of lime, do the same with the PUR, now see if you can tell the difference. "With so many families concerned with the quality of their drinking water today, PUR launched this new technology in water filtration to provide clean, healthy, great tasting water for consumers in their homes," said Clark Reinhard, Associate Marketing Director for PUR. PUR products offer you 1. clean, 2. healthy, 3. great-tasting water at 1/10th of the cost of bottled water. The high cost of bottle water is the number 1 reason why most savvy consumers turn to filtered water, second is not having to lug home all those cases of the heavy stuff. A recent Gallup study showed two out of every three consumers have concerns about the quality of their tap water. The activated carbon in the filter can help remove 99.99% of the microbial cysts CRYPTOSPORIDIUM and GIARDIA. In addition the PUR® 3-stage filter leaves beneficial fluoride in the water. "The clean crisp, refreshing taste, is a patent pending proprietary design," said P&G Health Sciences Institute's director; Dr. Ashoke Mitra, Ph.D,For more information about PUR® water filters, please visit: http://www.purwater.com or call 1-800-PUR-LINE (787-5463).NOTE TO EDITORS: In the name PUR there should be a macron over the U. This symbol may not appear properly in some systems.CONTACT: DHA Michael Orzali, 513/984-1200 x 16 orzali@dhadv.comhttp://www.dhadv.com-or-P&G Health Sciences InstituteAshoke Mitra, Ph.D., 513/622-2793 mitra.ak@pg.comhttp://www.pg.com
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Beverage Marketing News Fax
Starbuck's Thirst For Water Pure And Simple With Ethical Message In A Bottle By Richard Davis (Adds details, byline, to previous story) PALOMAR MOUNTAIN, Calif.--(BEVERAGE MARKETING)--Friday, May 13, 2005Near the hidden valley of Escondido in Southern California is the quintessential watering hole for bottle water firms seeking pure mountain spring water, its Palomar Mountain, famous for the near mile high Palomar Observatory and its 200-inch Hale Telescope, The telescopes at Palomar Observatory are the tools astronomers use to study celestial objects, asteroids and comets within the solar system, to the stars that comprise our Milky Way Galaxy, and out to the uncounted galaxies beyond our own, and finally to the quasars -- but more down to Earth is Ethos™ Water that flows naturally from a protected spring located just below the Palomar Observatory. Ethos is named for the Greek god of ethical behavior Starbucks, the Seattle coffee company that took its name from a character in Herman Melville's Moby-Dick, recently acquired Ethos Water from its co-founders Peter Thum Jonathan Greenblatt, for an undisclosed sum April 6, 2005. Ethos Water was founded in 2002 by two entrepreneurs, Jonathan Greenblatt and Peter Thum. Ethos Water's mission is to help children around the world get clean water by supporting water projects in developing countries. Ethos is currently directing funds to support water projects in Bangladesh, the Democratic Republic of Congo, Ethiopia, Honduras, India and Kenya. "Starbucks and Ethos share a deep passion to improve global communities," said Jim Donald, Starbucks president and chief executive officer. "Peter and Jonathan's values and vision for Ethos mirror the culture and values of Starbucks. We see a unique opportunity to give back by leveraging these synergies and by making an ongoing commitment to helping children around the world get clean water as a key element of Starbucks corporate social responsibility efforts." "When we founded Ethos, it was important to us that no matter how large we would grow, social responsibility would always remain a core principle of our company," said Jonathan Greenblatt and Peter Thum, Ethos co-founders. "Starbucks strong brand, culture and unwavering commitment to sustainable communities aligns perfectly with these goals. We are thrilled with the opportunity to grow the Ethos brand and realize our vision. As part of Starbucks, our potential to help children around the world get clean water is beyond what we had imagined." According to Starbucks spokesman: Alan Hilowitz, says, "Starbucks takes in about US$25 million a year selling [Crystal Geyser] bottled water, Bottled water is a natural extension of the Starbucks Experience, enhancing the overall coffee experience for our customers. We feel that Ethos Water and Starbucks have strong synergies which allow Starbucks to incorporate a social responsibility message into a key ready-to-drink product." Hilowitz said. However, due to San Diego County's stringent building code regulations, the Ethos water can not be bottled at the source, but is pumped into and trucked in large stainless steel bulk water tankers to a soft drink bottling plant just north in Riverside County, for end bottling.Starbucks also plans to continue selling Ethos Water at Whole Foods Market Inc. stores and other retailers that now carry the product. The water is not source dependent and the new water bottles will not carry the Starbucks logo. Ethos will be looking for more sources of water to meet demand. Starbucks said it will retain all six Ethos employees. The coffee company also plans to donate $1 million by the fall of 2006 to support water projects in developing countries, keeping a goal set by Ethos founders. For more inf. about Ethos Water, please visit: http://www.ethoswater.com.CONTACTStarbucks Corporation Alan Hilowitz, 206/447-1575, ext. 52690alan.hilowitz@starbucks.comhttp://www.starbucks.comhttp://www.ethoswater.com
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Beverage Marketing News Fax
Starbuck's Thirst For Water Pure And Simple With Ethical Message In A Bottle By Richard Davis (Adds details, byline, to previous story) PALOMAR MOUNTAIN, Calif.--(BEVERAGE MARKETING)--Friday, May 13, 2005Near the hidden valley of Escondido in Southern California is the quintessential watering hole for bottle water firms seeking pure mountain spring water, its Palomar Mountain, famous for the near mile high Palomar Observatory and its 200-inch Hale Telescope, The telescopes at Palomar Observatory are the tools astronomers use to study celestial objects, asteroids and comets within the solar system, to the stars that comprise our Milky Way Galaxy, and out to the uncounted galaxies beyond our own, and finally to the quasars -- but more down to Earth is Ethos™ Water that flows naturally from a protected spring located just below the Palomar Observatory. Ethos is named for the Greek god of ethical behavior Starbucks, the Seattle coffee company that took its name from a character in Herman Melville's Moby-Dick, recently acquired Ethos Water from its co-founders Peter Thum Jonathan Greenblatt, for an undisclosed sum April 6, 2005. Ethos Water was founded in 2002 by two entrepreneurs, Jonathan Greenblatt and Peter Thum. Ethos Water's mission is to help children around the world get clean water by supporting water projects in developing countries. Ethos is currently directing funds to support water projects in Bangladesh, the Democratic Republic of Congo, Ethiopia, Honduras, India and Kenya. "Starbucks and Ethos share a deep passion to improve global communities," said Jim Donald, Starbucks president and chief executive officer. "Peter and Jonathan's values and vision for Ethos mirror the culture and values of Starbucks. We see a unique opportunity to give back by leveraging these synergies and by making an ongoing commitment to helping children around the world get clean water as a key element of Starbucks corporate social responsibility efforts." "When we founded Ethos, it was important to us that no matter how large we would grow, social responsibility would always remain a core principle of our company," said Jonathan Greenblatt and Peter Thum, Ethos co-founders. "Starbucks strong brand, culture and unwavering commitment to sustainable communities aligns perfectly with these goals. We are thrilled with the opportunity to grow the Ethos brand and realize our vision. As part of Starbucks, our potential to help children around the world get clean water is beyond what we had imagined." According to Starbucks spokesman: Alan Hilowitz, says, "Starbucks takes in about US$25 million a year selling [Crystal Geyser] bottled water, Bottled water is a natural extension of the Starbucks Experience, enhancing the overall coffee experience for our customers. We feel that Ethos Water and Starbucks have strong synergies which allow Starbucks to incorporate a social responsibility message into a key ready-to-drink product." Hilowitz said. However, due to San Diego County's stringent building code regulations, the Ethos water can not be bottled at the source, but is pumped into and trucked in large stainless steel bulk water tankers to a soft drink bottling plant just north in Riverside County, for end bottling.Starbucks also plans to continue selling Ethos Water at Whole Foods Market Inc. stores and other retailers that now carry the product. The water is not source dependent and the new water bottles will not carry the Starbucks logo. Ethos will be looking for more sources of water to meet demand. Starbucks said it will retain all six Ethos employees. The coffee company also plans to donate $1 million by the fall of 2006 to support water projects in developing countries, keeping a goal set by Ethos founders. For more inf. about Ethos Water, please visit: http://www.ethoswater.com.CONTACTStarbucks Corporation Alan Hilowitz, 206/447-1575, ext. 52690alan.hilowitz@starbucks.comhttp://www.starbucks.comhttp://www.ethoswater.com
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Beverage Marketing News Fax
Bad Breath Beverage Ripples Through Beverly HillsBy Richard Davis(Adds details, byline, to previous story)BEVERLY HILLS, Calif..--(BEVERAGE MARKETING)--Saturday, April 23, 2005 Beverly Hills may soon have the sweetest breath in the world, thanks to an innovative bad breath remedy you drink, the new beverage or so called bad breath 'shot' is called Close Call™, the world's first drinkable breath freshener, thanks to Tasker's west coast representative Stuart Garret who has begun introducing the chic refreshing breath drink to many of the sophisticated world-class restaurants and distinctive bars along Rodeo Drive. The Blvd. is the perfect spot to enjoy a leisurely breakfast, a power lunch, an afternoon break or a sexy night out on the town. But along with this elegant dining and rich food and drink comes garlic and gourmet food breath. Like a Hollywood director Garret is out inviting A-list Celebrities and Hollywood starlets to try out and perhaps endorse the newly redesigned drinkable breath freshener formally known as Breath-Rephresh. Beverly Hills is perhaps the perfect venue for an anti-halitosis beverage, Hollywood talent agencies know that having bad breath can kill an actors career, when studios hand out movie scripts there is always a big fat gift tote bag full of tins of complementary British made ALTOIDS peppermints, just like they give out to the Academy Award Winners at the Oscars. Unlike conventional bad breath mints Close Call has been clinically proven in studies done at the University of Pennsylvania's Dental School of Medicine to eliminate the noxious smell of alcohol, tobacco smoke, onion, garlic, coffee and other strong food odors from the breath, Close Call's innovative alcohol-free formula is a technological breakthrough that allows copper sulfate, a known safe and effective bactericide, to be suspended in a drinkable liquid form for the first time. Each bottle of Close Call contains 1.69 oz, or about two servings and features a refreshing light citrus mouthwash flavor. The suggested retail price is $2.99. Close Call goes beyond badly-in-need-of-a-mint breath, Tasker claims that its secret formula, which includes the Japanese shitake mushroom extract, can kill bad breath instantly while also fighting cavities and plaque. "We are very enthusiastic about the introduction of Close Call in Southern California as part of Tasker Products national expansion," said Garret. "Close Call's breakthrough formula eliminates the most pungent of odors because it attacks bacteria in the throat and upper respiratory tract, as well as the mouth. In addition, the distinctive speak-easy flask-shaped bottle provides attention-grabbing recognition that will assist in sell-through at all retail outlets. For fresh clean kiss-able breath you simply sip, swish and swallow." According to Jim Burns, executive vice president and COO of Tasker, Close Call is the single most important scientific discovery to hit the breath freshener industry in decades, while women tend to carry an average stash of four different kinds of mints in their purses, for most men, a night out on the town is mint-less. "Although this product appeals to everyone, our research indicates that single men who actively date will be particularly receptive to Close Call," said Burns. "There's no better place to test this theory than in popular bars and restaurants. All the charm in the world doesn't overcome bad breath. It's the kiss of death in a crowded bar." notes Burns. Burns is the mint industry guru who created the tiny-tin mints craze in the 1990s, with brands like VickiMints from Victoria's Secret that comes packaged in a tiny baby tin adorned with the Victoria's Secret signature pink-and-white stripes. The directions say, Take 1 or 2 before kissing. A breath mint for lingerie fashion models and a gargle you gulp, pretty innovative stuff. CONTACT:Tasker ProductsStuart Garret, 760/777-4002 Cellular: 760/272-6377SFGUME@aol.comhttp://www.taskerproducts.comhttp://www.close-call.info
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Bad Breath Beverage Ripples Through Beverly HillsBy Richard Davis(Adds details, byline, to previous story)BEVERLY HILLS, Calif..--(BEVERAGE MARKETING)--Saturday, April 23, 2005 Beverly Hills may soon have the sweetest breath in the world, thanks to an innovative bad breath remedy you drink, the new beverage or so called bad breath 'shot' is called Close Call™, the world's first drinkable breath freshener, thanks to Tasker's west coast representative Stuart Garret who has begun introducing the chic refreshing breath drink to many of the sophisticated world-class restaurants and distinctive bars along Rodeo Drive. The Blvd. is the perfect spot to enjoy a leisurely breakfast, a power lunch, an afternoon break or a sexy night out on the town. But along with this elegant dining and rich food and drink comes garlic and gourmet food breath. Like a Hollywood director Garret is out inviting A-list Celebrities and Hollywood starlets to try out and perhaps endorse the newly redesigned drinkable breath freshener formally known as Breath-Rephresh. Beverly Hills is perhaps the perfect venue for an anti-halitosis beverage, Hollywood talent agencies know that having bad breath can kill an actors career, when studios hand out movie scripts there is always a big fat gift tote bag full of tins of complementary British made ALTOIDS peppermints, just like they give out to the Academy Award Winners at the Oscars. Unlike conventional bad breath mints Close Call has been clinically proven in studies done at the University of Pennsylvania's Dental School of Medicine to eliminate the noxious smell of alcohol, tobacco smoke, onion, garlic, coffee and other strong food odors from the breath, Close Call's innovative alcohol-free formula is a technological breakthrough that allows copper sulfate, a known safe and effective bactericide, to be suspended in a drinkable liquid form for the first time. Each bottle of Close Call contains 1.69 oz, or about two servings and features a refreshing light citrus mouthwash flavor. The suggested retail price is $2.99. Close Call goes beyond badly-in-need-of-a-mint breath, Tasker claims that its secret formula, which includes the Japanese shitake mushroom extract, can kill bad breath instantly while also fighting cavities and plaque. "We are very enthusiastic about the introduction of Close Call in Southern California as part of Tasker Products national expansion," said Garret. "Close Call's breakthrough formula eliminates the most pungent of odors because it attacks bacteria in the throat and upper respiratory tract, as well as the mouth. In addition, the distinctive speak-easy flask-shaped bottle provides attention-grabbing recognition that will assist in sell-through at all retail outlets. For fresh clean kiss-able breath you simply sip, swish and swallow." According to Jim Burns, executive vice president and COO of Tasker, Close Call is the single most important scientific discovery to hit the breath freshener industry in decades, while women tend to carry an average stash of four different kinds of mints in their purses, for most men, a night out on the town is mint-less. "Although this product appeals to everyone, our research indicates that single men who actively date will be particularly receptive to Close Call," said Burns. "There's no better place to test this theory than in popular bars and restaurants. All the charm in the world doesn't overcome bad breath. It's the kiss of death in a crowded bar." notes Burns. Burns is the mint industry guru who created the tiny-tin mints craze in the 1990s, with brands like VickiMints from Victoria's Secret that comes packaged in a tiny baby tin adorned with the Victoria's Secret signature pink-and-white stripes. The directions say, Take 1 or 2 before kissing. A breath mint for lingerie fashion models and a gargle you gulp, pretty innovative stuff. CONTACT:Tasker ProductsStuart Garret, 760/777-4002 Cellular: 760/272-6377SFGUME@aol.comhttp://www.taskerproducts.comhttp://www.close-call.info
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Lost Cities And New Super Hydrating Water DiscoveriesBy Richard Davis(Adds details, byline, to previous story) BEDFORD, Texas--(BEVERAGE MARKETING)--Tuesday, April 12, 2005 For eons people have searching for traces of the lost under-water city of Atlantis, to think of our blue wet planet we cling to as earth may be anthropocentric. EartH2O would be more accurate, as almost 71% of our planet's surface is covered by sea and by an odd coincidence precisely the same proportion of the human body that is salt water. Similarly, people talk about the ocean as the essence of life, yet most have never experienced the ocean except for the taste of sea salt or the water in our body. Of the volume of the planet in which traces of life can be found, something over 90% is deep under water. By virtue of its inaccessibility to man, the deep is as pristine an environment as can be. Now a Texas start-up company, Eon Beverage Group, has invented an ingenious method to change water back to its original pristine state, from eons ago, and has launched a new bottled health water called EON®, using proprietary technology, they have created what they call "the Essence of Life structured water" to specifically hydrate cells. Comparative studies amongst the different types of commercial grade bottled waters, such as natural spring water, steam distilled, purified, and even chlorinated water right out of the tap prove EON's superior hydrating capacity. Further studies show that EON can physically change the ratio between intra-cellular water and inter-cellular water to improve health. In Japan structured water is being touted as a hangover cure and as a treatment for karoshi (kah-roe-she), or "death from overwork", sure by taking more water breaks at the office water cooler, that may relieve the symptoms of workday stress is quite obvious, but as an effective hangover cure? Well drinking a sufficient amount of fast acting structured water is absolutely critical, as what is commonly considered a hangover is actually two separate water-related factors. The first is simply headache-inducing dehydration. The second is a buildup of the toxic by-products of alcohol metabolism at a rate greater than that which the liver and kidneys can flush them out of the body. Since these organs need plenty of H2O to work efficiently, dehydration is a real double-whammy. Perhaps the fear of alcohol or rather the effects of it, is driving some Japanese salarymen to try structured water as a preventative prophylactic. Know as EON H+ in Japan the "life prolonging water" is being marketed as an effective hydrating cure for brain cells, which can now be alleviated, by H+ or rapid cellular hydration plus oxygen, making EON H+, the new "hair of the dog" treatment for dehydrated Japanese consumers. "In cooperation with our partner in Japan, we are currently preparing to launch EON in the Japanese retail market," says Jim Harford, President and CEO of Eon Beverage Group, Inc. "We are very enthusiastic about the introduction of EON H+ in Japan, it is positioned as a nutraceutical water, but priced well below other imported structured waters. Japanese are bottled water aficionados, they know value. EON is designed for everyone who enjoys an active lifestyle." said Harford. For more information about the company and its products, call 1-877/354-7900 or visit: http://www.EssenceOfLife.com. CONTACT:Eon Beverage Group, Inc.Jim Harford, 877/354-7900info@essenceoflife.com http://www.EssenceOfLife.com
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Lost Cities And New Super Hydrating Water DiscoveriesBy Richard Davis(Adds details, byline, to previous story) BEDFORD, Texas--(BEVERAGE MARKETING)--Tuesday, April 12, 2005 For eons people have searching for traces of the lost under-water city of Atlantis, to think of our blue wet planet we cling to as earth may be anthropocentric. EartH2O would be more accurate, as almost 71% of our planet's surface is covered by sea and by an odd coincidence precisely the same proportion of the human body that is salt water. Similarly, people talk about the ocean as the essence of life, yet most have never experienced the ocean except for the taste of sea salt or the water in our body. Of the volume of the planet in which traces of life can be found, something over 90% is deep under water. By virtue of its inaccessibility to man, the deep is as pristine an environment as can be. Now a Texas start-up company, Eon Beverage Group, has invented an ingenious method to change water back to its original pristine state, from eons ago, and has launched a new bottled health water called EON®, using proprietary technology, they have created what they call "the Essence of Life structured water" to specifically hydrate cells. Comparative studies amongst the different types of commercial grade bottled waters, such as natural spring water, steam distilled, purified, and even chlorinated water right out of the tap prove EON's superior hydrating capacity. Further studies show that EON can physically change the ratio between intra-cellular water and inter-cellular water to improve health. In Japan structured water is being touted as a hangover cure and as a treatment for karoshi (kah-roe-she), or "death from overwork", sure by taking more water breaks at the office water cooler, that may relieve the symptoms of workday stress is quite obvious, but as an effective hangover cure? Well drinking a sufficient amount of fast acting structured water is absolutely critical, as what is commonly considered a hangover is actually two separate water-related factors. The first is simply headache-inducing dehydration. The second is a buildup of the toxic by-products of alcohol metabolism at a rate greater than that which the liver and kidneys can flush them out of the body. Since these organs need plenty of H2O to work efficiently, dehydration is a real double-whammy. Perhaps the fear of alcohol or rather the effects of it, is driving some Japanese salarymen to try structured water as a preventative prophylactic. Know as EON H+ in Japan the "life prolonging water" is being marketed as an effective hydrating cure for brain cells, which can now be alleviated, by H+ or rapid cellular hydration plus oxygen, making EON H+, the new "hair of the dog" treatment for dehydrated Japanese consumers. "In cooperation with our partner in Japan, we are currently preparing to launch EON in the Japanese retail market," says Jim Harford, President and CEO of Eon Beverage Group, Inc. "We are very enthusiastic about the introduction of EON H+ in Japan, it is positioned as a nutraceutical water, but priced well below other imported structured waters. Japanese are bottled water aficionados, they know value. EON is designed for everyone who enjoys an active lifestyle." said Harford. For more information about the company and its products, call 1-877/354-7900 or visit: http://www.EssenceOfLife.com. CONTACT:Eon Beverage Group, Inc.Jim Harford, 877/354-7900info@essenceoflife.com http://www.EssenceOfLife.com
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Could Drinking Puffer Fish Based Energy Drinks Become The Next Big Health Craze?By Richard Davis (Adds details, byline, to previous story)BEVERLY HILLS, Calif.--(BEVERAGE MARKETING)--Wednesday, March 30, 2005In Japan, flavor companies are working on a safe fugu (puffer fish) extract to be used in Japanese energy drinks, the fish is highly toxic, but despite this or perhaps because of thisdeadly side effect, it is considered a delicacy among the Japanese. Puffer fish (Sphoeroides testudineus) poisoning results from the ingestion of fish containing the deadly nerve toxin called tetrodotoxin and it is the most common and lethal form of marine poisoning in Japan. Neurological effects vary depending on the severity of poisoning but can include numbness, slurred speech, incoordination, and paralysis. The puffer's highly toxic liver poison is 1,200 times deadlier than cyanide. A lethal dose could fit on a pinhead. Over 10,000 tons of these so-called blowfish or puffer fish are consumed in Japan each year. The deadly symptoms of puffer poisoning have been described by Dr. Bruce W. Halstead MD, in his book Dangerous Marine Animals, (Cornell Maritime Press, Cambridge, MD, 1959), "Symptoms of tingling about the lips and tongue and motor incoordination usually develop within 10-45 minutes after ingestion of the fish. The tingling may later spread to other parts of the body. In some instances, the numbness may involve the entire body, in which instances the victim may feel as though he were 'floating'. Excessive salivation, extreme weakness, nausea, vomiting, diarrhea, abdominal pain may soon follow. Twitching of the muscles, paralysis, difficulty in swallowing, loss of voice, convulsions, and death by respiratory paralysis may ensue. More than 60 percent of the victims poisoned by this fish die. There is no specific treatment or antidote for puffer poisoning." Name your poison, far fetched? also in Japan, marathon runners and other endurance athletes are getting a new buzz from an old energy drink called VAAM, which contains a liquid secreted by hornet larvae. In fact, 2000 Olympic Marathon gold medalist Naoko Takahashi claims the hornet juice contributed to her victory in Sydney. This bug juice, mostly a mixture of amino acids, is normally consumed by adult hornets, and, according to hornet researchers, gives these insects their great endurance and speed. But before you go fishing for blowfish or knock down that wasp nest in your backyard, just look for the new 'danger drinks' at you local c-store. Japanese love the Puffer fish, the icon is second only to Godzilla and Hello Kitty, one US inventor 'Jay Parchman' is taking the Puffer fish to the next logical step, no not another energy drink but a life jacket for soft drinks, called the 'Pocket Puffy' it starts out as a type of business card then inflates in to a full-sized one-of-a-kind beverage cooler. "The POCKET PUFFY, is generating a great deal of buzz with soft drink makers, looking for a unique way to market and display soft drinks pool side, with cool Puffer fish graphics," said Pocket Puffy's Bill Tinsley, "Beverage firms are the prime target for this type of advertising, you could rent a blimp for the Super Bowl, but a lot of Pocket Puffy's could be just as effective, giving companies direct access to consumers." Tinsley likens the approach to putting nickels and dimes together to make a dollar. For more fun in the sun with a puffer fish check out http://www.puffypromo.com. CONTACT:Pocket Puffy Promotions CompanyBill Tinsley, 817/456-5000bill@puffypromo.comhttp://www.puffypromo.com
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Could Drinking Puffer Fish Based Energy Drinks Become The Next Big Health Craze?By Richard Davis (Adds details, byline, to previous story)BEVERLY HILLS, Calif.--(BEVERAGE MARKETING)--Wednesday, March 30, 2005In Japan, flavor companies are working on a safe fugu (puffer fish) extract to be used in Japanese energy drinks, the fish is highly toxic, but despite this or perhaps because of thisdeadly side effect, it is considered a delicacy among the Japanese. Puffer fish (Sphoeroides testudineus) poisoning results from the ingestion of fish containing the deadly nerve toxin called tetrodotoxin and it is the most common and lethal form of marine poisoning in Japan. Neurological effects vary depending on the severity of poisoning but can include numbness, slurred speech, incoordination, and paralysis. The puffer's highly toxic liver poison is 1,200 times deadlier than cyanide. A lethal dose could fit on a pinhead. Over 10,000 tons of these so-called blowfish or puffer fish are consumed in Japan each year. The deadly symptoms of puffer poisoning have been described by Dr. Bruce W. Halstead MD, in his book Dangerous Marine Animals, (Cornell Maritime Press, Cambridge, MD, 1959), "Symptoms of tingling about the lips and tongue and motor incoordination usually develop within 10-45 minutes after ingestion of the fish. The tingling may later spread to other parts of the body. In some instances, the numbness may involve the entire body, in which instances the victim may feel as though he were 'floating'. Excessive salivation, extreme weakness, nausea, vomiting, diarrhea, abdominal pain may soon follow. Twitching of the muscles, paralysis, difficulty in swallowing, loss of voice, convulsions, and death by respiratory paralysis may ensue. More than 60 percent of the victims poisoned by this fish die. There is no specific treatment or antidote for puffer poisoning." Name your poison, far fetched? also in Japan, marathon runners and other endurance athletes are getting a new buzz from an old energy drink called VAAM, which contains a liquid secreted by hornet larvae. In fact, 2000 Olympic Marathon gold medalist Naoko Takahashi claims the hornet juice contributed to her victory in Sydney. This bug juice, mostly a mixture of amino acids, is normally consumed by adult hornets, and, according to hornet researchers, gives these insects their great endurance and speed. But before you go fishing for blowfish or knock down that wasp nest in your backyard, just look for the new 'danger drinks' at you local c-store. Japanese love the Puffer fish, the icon is second only to Godzilla and Hello Kitty, one US inventor 'Jay Parchman' is taking the Puffer fish to the next logical step, no not another energy drink but a life jacket for soft drinks, called the 'Pocket Puffy' it starts out as a type of business card then inflates in to a full-sized one-of-a-kind beverage cooler. "The POCKET PUFFY, is generating a great deal of buzz with soft drink makers, looking for a unique way to market and display soft drinks pool side, with cool Puffer fish graphics," said Pocket Puffy's Bill Tinsley, "Beverage firms are the prime target for this type of advertising, you could rent a blimp for the Super Bowl, but a lot of Pocket Puffy's could be just as effective, giving companies direct access to consumers." Tinsley likens the approach to putting nickels and dimes together to make a dollar. For more fun in the sun with a puffer fish check out http://www.puffypromo.com. CONTACT:Pocket Puffy Promotions CompanyBill Tinsley, 817/456-5000bill@puffypromo.comhttp://www.puffypromo.com
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Forget Viagra, Antioxidants From Nature's Little Blue Pill May Improve Night Vision, Heart Health And LibidoBy Richard Davis(Adds details, byline, to previous story)MILBRIDGE, Maine--(BEVERAGE MARKETING)--Thursday, January 13, 2005If you could find an "all-in-one" nutraceutical for enhancing the libido, staving off Alzheimer's Disease, lowering cholesterol, improving eyesight and fighting off cancer, wouldn't you make a bee line to your pharmacy to get a bottle of the stuff? Especially if this so-called cure-all was also available in chewable or liquid form, without a prescription, free of side effects and seductively delicious? That magic "little blue pill" already exists in nature in the form of wild blueberries (vaccinium angustifolium), which are now receiving renewed attention from the Medical and Scientific community. In response, Wyman's; America's oldest and largest grower of wild blueberries -- has made its Fresh Frozen Wild Blueberries and Wild Blueberry Juice newly available nationwide -- through major grocery stores, price clubs and natural food stores. "The link between wild blueberries and disease prevention is so compelling that I advise my patients to eat them every day," said Daniel Nadeau, M.D., medical director of the HealthReach Diabetes, Endocrine & Nutrition Center, Hampton, NH and co-author of The Color Code: A Revolutionary Eating Plan for Optimum Health. "Adding wild blueberries to the diet today is an easy and powerful step toward preventing tomorrow's Alzheimer's Disease, heart disease and cancer."Research Supports Disease-Fighting Power In 2004, researchers revealed a number of new reasons to call wild blueberries "nature's wonder drug." A USDA study in The Journal of Agriculture and Food Chemistry analyzed more than 100 fruits, vegetables, spices and nuts, ranking wild blueberries the number one antioxidant fruit. The study also uncovered an intriguing finding-that wild blueberries (the smaller, darker variety) have 48% more antioxidants than cultivated blueberries (the larger and lighter-colored berries). Antioxidants help protect the body from deterioration due to free-radical activity -- putting up an additional barrier against major diseases such as cancer and heart disease. This summer, the buzz about blueberries echoed through the halls of the American Chemical Society's national meeting in Philadelphia. USDA research unveiled there showed that pterostilbene, which is naturally present in blueberries, may also fight cholesterol build-up. In the lab, the compound worked like ciprofibrate, a drug prescribed outside the U.S. to keep cholesterol levels low. And that's not all ... In recent years, published studies singled out blueberries for their potential to combat a host of age-related neurological and cardiovascular conditions, including Alzheimer's Disease. In fact, a USDA animal study conducted by Tufts University researcher James A. Joseph, Ph.D., showed that subjects on a two-month diet supplemented with blueberries demonstrated improved memory and motor skills (such as balance and coordination). Gaining the Most from Nature's "Little Blue Pill" For those looking for their own wild blueberry prescription. "Blueberries may be an effective adjunct for older men with erectile problems," says Mary Ellen Camire, Ph.D., a professor of food science at the University of Maine. "They're loaded with compounds that help relax your blood vessels, improving circulation, resulting in more blood flow to the penis for stronger erections as you grow older, for maximum potency and performance. Anthocyanins are the compounds that seem to have the most health benefits." Scientific support for the benefits of anthocyanins has been documented in both men and women. Wyman's was founded in 1874 by entrepreneur Jasper Wyman, the company is still privately owned by the Wyman family. Headquartered in Milbridge, Maine, the company manages more than 7,000 acres of Wild Blueberries. Jasper Wyman & Son can be found on the Web at http://www.wymans.com. CONTACT:Warner CommunicationsDawn Ringel,781/449-8456dawn@warnerpr.comhttp://www.wymans.com
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Forget Viagra, Antioxidants From Nature's Little Blue Pill May Improve Night Vision, Heart Health And LibidoBy Richard Davis(Adds details, byline, to previous story)MILBRIDGE, Maine--(BEVERAGE MARKETING)--Thursday, January 13, 2005If you could find an "all-in-one" nutraceutical for enhancing the libido, staving off Alzheimer's Disease, lowering cholesterol, improving eyesight and fighting off cancer, wouldn't you make a bee line to your pharmacy to get a bottle of the stuff? Especially if this so-called cure-all was also available in chewable or liquid form, without a prescription, free of side effects and seductively delicious? That magic "little blue pill" already exists in nature in the form of wild blueberries (vaccinium angustifolium), which are now receiving renewed attention from the Medical and Scientific community. In response, Wyman's; America's oldest and largest grower of wild blueberries -- has made its Fresh Frozen Wild Blueberries and Wild Blueberry Juice newly available nationwide -- through major grocery stores, price clubs and natural food stores. "The link between wild blueberries and disease prevention is so compelling that I advise my patients to eat them every day," said Daniel Nadeau, M.D., medical director of the HealthReach Diabetes, Endocrine & Nutrition Center, Hampton, NH and co-author of The Color Code: A Revolutionary Eating Plan for Optimum Health. "Adding wild blueberries to the diet today is an easy and powerful step toward preventing tomorrow's Alzheimer's Disease, heart disease and cancer."Research Supports Disease-Fighting Power In 2004, researchers revealed a number of new reasons to call wild blueberries "nature's wonder drug." A USDA study in The Journal of Agriculture and Food Chemistry analyzed more than 100 fruits, vegetables, spices and nuts, ranking wild blueberries the number one antioxidant fruit. The study also uncovered an intriguing finding-that wild blueberries (the smaller, darker variety) have 48% more antioxidants than cultivated blueberries (the larger and lighter-colored berries). Antioxidants help protect the body from deterioration due to free-radical activity -- putting up an additional barrier against major diseases such as cancer and heart disease. This summer, the buzz about blueberries echoed through the halls of the American Chemical Society's national meeting in Philadelphia. USDA research unveiled there showed that pterostilbene, which is naturally present in blueberries, may also fight cholesterol build-up. In the lab, the compound worked like ciprofibrate, a drug prescribed outside the U.S. to keep cholesterol levels low. And that's not all ... In recent years, published studies singled out blueberries for their potential to combat a host of age-related neurological and cardiovascular conditions, including Alzheimer's Disease. In fact, a USDA animal study conducted by Tufts University researcher James A. Joseph, Ph.D., showed that subjects on a two-month diet supplemented with blueberries demonstrated improved memory and motor skills (such as balance and coordination). Gaining the Most from Nature's "Little Blue Pill" For those looking for their own wild blueberry prescription. "Blueberries may be an effective adjunct for older men with erectile problems," says Mary Ellen Camire, Ph.D., a professor of food science at the University of Maine. "They're loaded with compounds that help relax your blood vessels, improving circulation, resulting in more blood flow to the penis for stronger erections as you grow older, for maximum potency and performance. Anthocyanins are the compounds that seem to have the most health benefits." Scientific support for the benefits of anthocyanins has been documented in both men and women. Wyman's was founded in 1874 by entrepreneur Jasper Wyman, the company is still privately owned by the Wyman family. Headquartered in Milbridge, Maine, the company manages more than 7,000 acres of Wild Blueberries. Jasper Wyman & Son can be found on the Web at http://www.wymans.com. CONTACT:Warner CommunicationsDawn Ringel,781/449-8456dawn@warnerpr.comhttp://www.wymans.com
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FUZE Beverage LLC Goes Fast And Furious With NOS Energy DrinkBy Richard Davis(Adds details, byline, to previous story)Bowling Green, KY--(BEVERAGE MARKETING)--Saturday, February 26, 2005FUZE Beverage LLC, the smart age beverage company that is currently in the liquid fast lane has gone looking for automotive performance enthusiasts for their launch party like the ones portrayed in the 2002 hit movie: The Fast and The Furious, which featured Red Bull chugging actor Vin Diesel as Dominic Toretto. Toretto was an undercover cop who infiltrated the world of street racing in an effort to stop a string of big rig high-jackings. From cool cars to hot babes this flick is soup-upped on high speed automotive action and the adrenaline rush of NOS. For those who didn't catch it at the theater or on DVD, NOS is the acronym for the company known as Nitrous Oxide Systems. Yes, AKA laughing gas, is used to give fast cars that extra blast of speed. funny thing, its the same stuff they put in canned whipped cream and what 1930s dentist used to dull tooth pain during extraction's before the advent of Novocain, its what allows Viagra to work, the nitric oxide pathway, a key signaling molecule for testosterone. Now, NOS is the name of a high performance energy drink targeted toward the go fast enthusiast. "NOS High Performance Energy Drink is the latest licensed co-branding effort with FUZE Beverage for Holley's Nitrous Oxide Systems (NOS) brand," says Bill Tichenor, Holley's Marketing Manager. FYI: the use of nitrous oxide (N20) as a performance enhancement has been traced back to World War II, where it was employed to give Allied aircraft that emergency 'boost' in both airspeed and altitude capabilities. Back in 1978 Nitrous Oxide Systems, Inc., was founded for the commercial use of (N20) in high performance racing. Now a part of Holley, known for their world famous carburetors, NOS is the buy word in the industry. With the energy drink craze racing across the United States, FUZE Beverage was looking for a hip way to market their new high octane drink. Since NOS is contained in a very recognizable blue bottle with the catchy slogan "Throttle in a Bottle", FUZE marketing decided to approach Holley with the idea of licensing the NOS trademark and bottle design as part of their new formula. FUZE, knowing that NOS is for high performance racing, knew that using the NOS design would be the perfect fit for the demographic of energy drink consumers. It is instant accepted branding unlike other energy drinks that need to create a brand as well as awareness. The jury is still out on whether the NOS curved arrow logo on an energy drink will be as popular as the Nike Swoosh on say perhaps an apparel branded isotonic sports drink. Who knows, it could be the next Red Bull, but with more bang for your buck in the 16 oz. can. It could quickly take the number one spot at the top of the most recognizable brand in energy drinks. NOS could face a cool reception, according to some experts, who say FUZE has a lot of distribution to garner before the energy drink will fly off the shelves, beyond the local NAPA auto parts store. But with Holley's automotive distribution network to back it and FUZE soon closing the deal on national distribution, it would be premature to tow it off the energy drink junk yard, just yet. Save some spray for the return trip, NOS energy drink looks like a sure fire winner like NASCAR's bottled water in the 2nd tier automotive sector. FUZE strongly recommends turning on your radar detector before downing a can, and to go easy on the NOS, while in traffic; they are not paying for any unauthorized speeding tickets. CONTACT:FUZE Beverage LLC.Bill Meissner, 201/461-6640bmeissner@fuzebev.comhttp://www.drinknos.com
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FUZE Beverage LLC Goes Fast And Furious With NOS Energy DrinkBy Richard Davis(Adds details, byline, to previous story)Bowling Green, KY--(BEVERAGE MARKETING)--Saturday, February 26, 2005FUZE Beverage LLC, the smart age beverage company that is currently in the liquid fast lane has gone looking for automotive performance enthusiasts for their launch party like the ones portrayed in the 2002 hit movie: The Fast and The Furious, which featured Red Bull chugging actor Vin Diesel as Dominic Toretto. Toretto was an undercover cop who infiltrated the world of street racing in an effort to stop a string of big rig high-jackings. From cool cars to hot babes this flick is soup-upped on high speed automotive action and the adrenaline rush of NOS. For those who didn't catch it at the theater or on DVD, NOS is the acronym for the company known as Nitrous Oxide Systems. Yes, AKA laughing gas, is used to give fast cars that extra blast of speed. funny thing, its the same stuff they put in canned whipped cream and what 1930s dentist used to dull tooth pain during extraction's before the advent of Novocain, its what allows Viagra to work, the nitric oxide pathway, a key signaling molecule for testosterone. Now, NOS is the name of a high performance energy drink targeted toward the go fast enthusiast. "NOS High Performance Energy Drink is the latest licensed co-branding effort with FUZE Beverage for Holley's Nitrous Oxide Systems (NOS) brand," says Bill Tichenor, Holley's Marketing Manager. FYI: the use of nitrous oxide (N20) as a performance enhancement has been traced back to World War II, where it was employed to give Allied aircraft that emergency 'boost' in both airspeed and altitude capabilities. Back in 1978 Nitrous Oxide Systems, Inc., was founded for the commercial use of (N20) in high performance racing. Now a part of Holley, known for their world famous carburetors, NOS is the buy word in the industry. With the energy drink craze racing across the United States, FUZE Beverage was looking for a hip way to market their new high octane drink. Since NOS is contained in a very recognizable blue bottle with the catchy slogan "Throttle in a Bottle", FUZE marketing decided to approach Holley with the idea of licensing the NOS trademark and bottle design as part of their new formula. FUZE, knowing that NOS is for high performance racing, knew that using the NOS design would be the perfect fit for the demographic of energy drink consumers. It is instant accepted branding unlike other energy drinks that need to create a brand as well as awareness. The jury is still out on whether the NOS curved arrow logo on an energy drink will be as popular as the Nike Swoosh on say perhaps an apparel branded isotonic sports drink. Who knows, it could be the next Red Bull, but with more bang for your buck in the 16 oz. can. It could quickly take the number one spot at the top of the most recognizable brand in energy drinks. NOS could face a cool reception, according to some experts, who say FUZE has a lot of distribution to garner before the energy drink will fly off the shelves, beyond the local NAPA auto parts store. But with Holley's automotive distribution network to back it and FUZE soon closing the deal on national distribution, it would be premature to tow it off the energy drink junk yard, just yet. Save some spray for the return trip, NOS energy drink looks like a sure fire winner like NASCAR's bottled water in the 2nd tier automotive sector. FUZE strongly recommends turning on your radar detector before downing a can, and to go easy on the NOS, while in traffic; they are not paying for any unauthorized speeding tickets. CONTACT:FUZE Beverage LLC.Bill Meissner, 201/461-6640bmeissner@fuzebev.comhttp://www.drinknos.com
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Mexican Soft Drink: BARRILITOS Crosses The Boader By Richard Davis(Adds details, byline, to previous story)HOUSTON, Texas--(BEVERAGE MARKETING)--Wednesday, February 9, 2005Jugos del Valle USA, more commonly known as Del Valle, a subsidiary of Mexico's Jugos Del Valle, S.A., recently announced that it is importing a full line of authentic Mexican soft drinks: BARRILITOS®, for the US Hispanic beverage market, produced in Mexico by Grupo Embotellador Barrilitos, S.A. de C.V., the BARRILITOS brand is already very popular through out Mexico as an inexpensive soft drink that can be found on the dusty cobblestone side streets. It's Spanish name, meaning "little barrel" evokes celebration like that of cracking open a xuxa piñata on the Cinco de Mayo, the holiday that commemorates the Mexican army's victory over the French in the Battle of Puebla in 1862. In hotter regions of Mexico, BARRILITOS soft drinks are served ice cold with cut limes and salt. Even while off the beaten path hacking your way through Yucatan rain forest with a dull machete you may encounter an archeological find: empty BARRILITOS bottles strewn all over the jungle floor far from civilization. On your way back to explore the Mayan ruins at Xcaret-Tulum, you soon discover that BARRILITOS soft drinks served ice-cold, are the perfect refreshment for beating the hot Mexican sun, some say they are perhaps the best tasting soft drinks on Earth, of course this may be dehydration, sunstroke or the 100 degree heat talking. So, if you happen to see that BARRILITOS oasis, it not a mirage. Just down a near frozen bottle of BARRILITOS for the first time - ahhh, this is what comes to mind when you think of an authentic Mexican adventure. Forget the complementary Margarita's, the Acapulco sunsets, or warm Pacific trade winds that lull you to sleep. All you need to enjoy your time in the sun is a native hammock and a yard or two of mosquito netting under a mango tree along with that pure refreshment in a little barrel; an ice cold BARRILITOS and you've found sweet paradise. In Mexico City, BARRILITOS is sometimes served over filtered ice as a mid-afternoon refreshment in upscale restaurants, even some sleep-deprived Executives are now skipping their mid-afternoon nap, so called "power napping" or "siesta" time and downing ice cold bottles of BARRILITOS instead of the traditional "tres cerveza" lunch.For the United States the BARRILITOS brand is not meant to replace Coke or Pepsi, it is "for those who are looking for a bit of nostalgia," said company Director of Sales Raúl Legorreta. Legorreta insists that the brand which goes back to 1938, never was meant to compete with any major cola brand but he adds, in the same breath, that BARRILITOS offers "unsurpassed flavors in a Mexican style soft drink." that anyone would love, once they taste it. Experience it for yourself - look for BARRILITOS in the Mexican food isle juice section in major supermarket chains like Wal-Mart and c-stores like 7-Eleven. "The growth of the [Hispanic soft drink] market has been enormous the past few years, the major brands really have their eyes on this niche sector." added Legorreta.Jugos del Valle S.A., sells juice and nectars through 10 subsidiaries around the world. The company operates eight production plants in Mexico, which send finished juice products to market (primarily supermarkets) through 100 distribution centers and warehouses. Its main brands include Brisco, Florida7, Tropyfrut, Valencia, Valle, and Valle Light. Del Valle chairman Manuel Albarrán owns 45% of the company. Del Valle is one of the fastest growing brands of fruit nectars and juices in America. Fifty years of experience manufacturing food products in the United States, Mexico and Brazil contributes to the companies reputation for high quality products. The strictest possible standards in the way they grow the fruit, they way they harvest it and ultimately in the way they process and package it is the essence of Valle's commitment to excellence.CONTACT:Jugos del Valle USARaúl Legorreta, 888/349-2234rlegorreta@jvalle.com.mxhttp://www.vallenectars.com
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Beverage Marketing News Fax
Mexican Soft Drink: BARRILITOS Crosses The Boader By Richard Davis(Adds details, byline, to previous story)HOUSTON, Texas--(BEVERAGE MARKETING)--Wednesday, February 9, 2005Jugos del Valle USA, more commonly known as Del Valle, a subsidiary of Mexico's Jugos Del Valle, S.A., recently announced that it is importing a full line of authentic Mexican soft drinks: BARRILITOS®, for the US Hispanic beverage market, produced in Mexico by Grupo Embotellador Barrilitos, S.A. de C.V., the BARRILITOS brand is already very popular through out Mexico as an inexpensive soft drink that can be found on the dusty cobblestone side streets. It's Spanish name, meaning "little barrel" evokes celebration like that of cracking open a xuxa piñata on the Cinco de Mayo, the holiday that commemorates the Mexican army's victory over the French in the Battle of Puebla in 1862. In hotter regions of Mexico, BARRILITOS soft drinks are served ice cold with cut limes and salt. Even while off the beaten path hacking your way through Yucatan rain forest with a dull machete you may encounter an archeological find: empty BARRILITOS bottles strewn all over the jungle floor far from civilization. On your way back to explore the Mayan ruins at Xcaret-Tulum, you soon discover that BARRILITOS soft drinks served ice-cold, are the perfect refreshment for beating the hot Mexican sun, some say they are perhaps the best tasting soft drinks on Earth, of course this may be dehydration, sunstroke or the 100 degree heat talking. So, if you happen to see that BARRILITOS oasis, it not a mirage. Just down a near frozen bottle of BARRILITOS for the first time - ahhh, this is what comes to mind when you think of an authentic Mexican adventure. Forget the complementary Margarita's, the Acapulco sunsets, or warm Pacific trade winds that lull you to sleep. All you need to enjoy your time in the sun is a native hammock and a yard or two of mosquito netting under a mango tree along with that pure refreshment in a little barrel; an ice cold BARRILITOS and you've found sweet paradise. In Mexico City, BARRILITOS is sometimes served over filtered ice as a mid-afternoon refreshment in upscale restaurants, even some sleep-deprived Executives are now skipping their mid-afternoon nap, so called "power napping" or "siesta" time and downing ice cold bottles of BARRILITOS instead of the traditional "tres cerveza" lunch.For the United States the BARRILITOS brand is not meant to replace Coke or Pepsi, it is "for those who are looking for a bit of nostalgia," said company Director of Sales Raúl Legorreta. Legorreta insists that the brand which goes back to 1938, never was meant to compete with any major cola brand but he adds, in the same breath, that BARRILITOS offers "unsurpassed flavors in a Mexican style soft drink." that anyone would love, once they taste it. Experience it for yourself - look for BARRILITOS in the Mexican food isle juice section in major supermarket chains like Wal-Mart and c-stores like 7-Eleven. "The growth of the [Hispanic soft drink] market has been enormous the past few years, the major brands really have their eyes on this niche sector." added Legorreta.Jugos del Valle S.A., sells juice and nectars through 10 subsidiaries around the world. The company operates eight production plants in Mexico, which send finished juice products to market (primarily supermarkets) through 100 distribution centers and warehouses. Its main brands include Brisco, Florida7, Tropyfrut, Valencia, Valle, and Valle Light. Del Valle chairman Manuel Albarrán owns 45% of the company. Del Valle is one of the fastest growing brands of fruit nectars and juices in America. Fifty years of experience manufacturing food products in the United States, Mexico and Brazil contributes to the companies reputation for high quality products. The strictest possible standards in the way they grow the fruit, they way they harvest it and ultimately in the way they process and package it is the essence of Valle's commitment to excellence.CONTACT:Jugos del Valle USARaúl Legorreta, 888/349-2234rlegorreta@jvalle.com.mxhttp://www.vallenectars.com
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Beverage Marketing News Fax
STEAZ: Making The Case For The Benefits Of Green Tea By Richard Davis(Adds details, byline, to previous story)NEWTOWN, Penn.,--(BEVERAGE MARKETING)--Monday, December 27, 2004Green Tea (Camellia sinensis) may not be cool or sexy, but Japan is awash in the stimulating herb and it is the hot new nutraceutical ingredient in many of Japan's latest health drinks. Japanese shell out a lot of yen to get their daily fix of green tea, which contains the essential tranquilizing amino acid Theanine, on the surface Japanese green tea looks rather innocuous, but if you drink green tea all day and into the night, typically the need for sleep lesions and a state of pseudo-euphoric relaxation and well-being can be achieved, according to the Shinto monks. But, unlike caffeine, theanine increases GABA (gamm-amino butyric acid), an inhibitory neurotransmitter that diminishes stress. And. Japanese researchers have documented that theanine also increases the levels of dopamine in the brain, the dopamine hormone is depleted by stress, overwork and caffeine.Green tea is deeply embedded in the Japanese culture, they simply refer to it as 'o-cha', meaning just green tea. Recently, however, quite removed from the traditional way of drinking the brew is the new phenomenon of consuming green tea heath drinks, that has been spreading across Japan. These packaged health drinks are sold everywhere from vending machines to supermarkets, a "green tea aficionado" said the reason for the steep price of Japanese green tea is only superficial like the domestic price of saké or what they call 'water from heaven', saying there is no significant benefit over non-Japanese grown green teas, in fact, only the domestic tax. Why should anyone care about the price of green tea, if we don't even drink the stuff, given the headlines in the medical journals about the nutraceutical health benefits, we may soon be drinking green tea in one form or another.Green tea is also rich in catechin tannins (pronounced CAT-ih-kins), research suggests that catechins may be more powerful than vitamins C and E in stopping free radical damage to cells that may have other disease-fighting properties in addition. Perhaps, if I am reading my tea leaves correctly, the latest upcoming trend may hold a green tea soft drink in ones future, perhaps a Steaz Green Tea Soda from "The Healthy Beverage Company" who has taken a cultural cue from Japanese green tea experience. Where as most Japanese health drinks just aren't up to snuff, for the occidental sweet tooth or they are just too expensive for the natural foods marketplace. This Pennsylvania start-up aims to change all that with just one sip of their Steaz Green Tea Soda. It may just change the way you feel about that bitter cup of green tea forever. Each bottle is micro-brewed fresh from the finest Ceylon green tea, grown high in the fog-shrouded, mountains of Sri Lanka. To make it sweet and healthy they blend in the highest quality organic cane sugar on the planet. The result is a tantalizing green tea soda that will sure to "pleaz the palate". Steaz Green Tea Sodas are available in six popular flavors including cola, lemon dew, raspberry, orange, key lime, and even root beer. It is one of the first soda brands ever to be branded with the USDA Certified Organic seal and they are even kosher approved. Steaz Green Tea Soda comes in 12 oz. glass bottles, sold separately or in 12 and 24 count cases. They are 100% natural and contain no preservatives and also come in slimming diet versions. Co-founded in October 2002 by Eric Schnell and Steve Kessler, neither is new to the beverage biz. Eric is the former president of Long Life Organic Teas, and Steven is the past president of Iceland Spring Bottled Water. Both have a background in the natural foods industry. So coming up with Steaz Green Tea Soda was a natural. For more healthy inf. check out their web site at http://www.steaz.com.CONTACT:Organic Works Marketing, LLCCheryl Roth, 212/253-0474cheryl@organicworksmarketing.com http://www.organicworksmarketing.com
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Beverage Marketing News Fax
STEAZ: Making The Case For The Benefits Of Green Tea By Richard Davis(Adds details, byline, to previous story)NEWTOWN, Penn.,--(BEVERAGE MARKETING)--Monday, December 27, 2004Green Tea (Camellia sinensis) may not be cool or sexy, but Japan is awash in the stimulating herb and it is the hot new nutraceutical ingredient in many of Japan's latest health drinks. Japanese shell out a lot of yen to get their daily fix of green tea, which contains the essential tranquilizing amino acid Theanine, on the surface Japanese green tea looks rather innocuous, but if you drink green tea all day and into the night, typically the need for sleep lesions and a state of pseudo-euphoric relaxation and well-being can be achieved, according to the Shinto monks. But, unlike caffeine, theanine increases GABA (gamm-amino butyric acid), an inhibitory neurotransmitter that diminishes stress. And. Japanese researchers have documented that theanine also increases the levels of dopamine in the brain, the dopamine hormone is depleted by stress, overwork and caffeine.Green tea is deeply embedded in the Japanese culture, they simply refer to it as 'o-cha', meaning just green tea. Recently, however, quite removed from the traditional way of drinking the brew is the new phenomenon of consuming green tea heath drinks, that has been spreading across Japan. These packaged health drinks are sold everywhere from vending machines to supermarkets, a "green tea aficionado" said the reason for the steep price of Japanese green tea is only superficial like the domestic price of saké or what they call 'water from heaven', saying there is no significant benefit over non-Japanese grown green teas, in fact, only the domestic tax. Why should anyone care about the price of green tea, if we don't even drink the stuff, given the headlines in the medical journals about the nutraceutical health benefits, we may soon be drinking green tea in one form or another.Green tea is also rich in catechin tannins (pronounced CAT-ih-kins), research suggests that catechins may be more powerful than vitamins C and E in stopping free radical damage to cells that may have other disease-fighting properties in addition. Perhaps, if I am reading my tea leaves correctly, the latest upcoming trend may hold a green tea soft drink in ones future, perhaps a Steaz Green Tea Soda from "The Healthy Beverage Company" who has taken a cultural cue from Japanese green tea experience. Where as most Japanese health drinks just aren't up to snuff, for the occidental sweet tooth or they are just too expensive for the natural foods marketplace. This Pennsylvania start-up aims to change all that with just one sip of their Steaz Green Tea Soda. It may just change the way you feel about that bitter cup of green tea forever. Each bottle is micro-brewed fresh from the finest Ceylon green tea, grown high in the fog-shrouded, mountains of Sri Lanka. To make it sweet and healthy they blend in the highest quality organic cane sugar on the planet. The result is a tantalizing green tea soda that will sure to "pleaz the palate". Steaz Green Tea Sodas are available in six popular flavors including cola, lemon dew, raspberry, orange, key lime, and even root beer. It is one of the first soda brands ever to be branded with the USDA Certified Organic seal and they are even kosher approved. Steaz Green Tea Soda comes in 12 oz. glass bottles, sold separately or in 12 and 24 count cases. They are 100% natural and contain no preservatives and also come in slimming diet versions. Co-founded in October 2002 by Eric Schnell and Steve Kessler, neither is new to the beverage biz. Eric is the former president of Long Life Organic Teas, and Steven is the past president of Iceland Spring Bottled Water. Both have a background in the natural foods industry. So coming up with Steaz Green Tea Soda was a natural. For more healthy inf. check out their web site at http://www.steaz.com.CONTACT:Organic Works Marketing, LLCCheryl Roth, 212/253-0474cheryl@organicworksmarketing.com http://www.organicworksmarketing.com
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Star treatment for Shirley Temple soda pop CNBC's camera crew setting-up for the "Bon Appetite Special" featuring The All American Shirley Temple beverage
Beverage Marketing News Fax
Original Shirley Temple Soda Pop Gets Maraschino Cherry By Richard Davis (Adds details, byline, to previous story) BEVERLY HILLS, Calif.--(BEVERAGE MARKETING)--Sunday, December 19, 2004Shirley Temple, Hollywood's quintessential child star during the 1930s and 1940s, became the ambassador of children, her name has passed into the language as a synonym for cute, smiling, curly-haired, doll-like little girls--and even as the eponym for a non-alcoholic kiddy cocktail served to children and prohibition era adults. This sweet, pink, mocktail with the maraschino cherry was invented in the late 1930's by the bartender at Chasen's Restaurant in Hollywood, for the curly-topped star. A Roy Rogers is the same as a Shirley Temple, except it was made with Coca-Cola instead of 7-up. Chasen's Restaurant was the favorite for many Stars during seven decades of Hollywood history. The close relationship between the classic Hollywood and cocktail culture shows the social and cultural transformation over the century. Cocktail was something people found playful especially during the prohibition that officially started in 1920. Both filmmakers and movie fans enjoyed the sense of playing with fire under the restrictive alcohol laws by watching movie stars on the screen sipping martinis. As Hollywood film directors transformed the everyday life onto the screen, they were also giving birth to many new cocktails naming after the movie starts: Douglas Fairbanks, Ginger Rogers, Mae West, Jean Harlow, Mary Pickford, Will Rogers, Marlene Dietrich and of course Shirley Temple.Shirley Temple's special appeal and immense popularity were without precedent and have never been equaled even today. The child star who acted, danced, and sang her way into the hearts of millions was the sun that shone through the clouds of the depression years. In a series of box-office smashes, Little Shirley Temple dispensed sweetness and light, beguiling her adult audiences and upstaging her adult co-stars in a series of films specially concocted to capitalize on her qualities.By producing the world's first bottled Shirley Temple soft drink one would Shirley have a box-office hit on their hands at least in the supermarket beverage isle. But the diplomat under her married name, Shirley Temple Black vetoed the first lollipop beverage and sued Bradley Scott Weidman personally over his "Shirley T" trademark. Weidman defended his kiddy pop's name by arguing that '"Shirley Temple" has become part of the English language and thus is no longer a trademark. After all, he notes, when bartenders mix up 7-up and grenadine and drop in a cherry to make a Shirley Temple, they do not need Black's permission. Now with a bit of diplomatic negations in place, the popular kids drink previously manufactured by Weidman's company in late 80's and early 90's, will soon be available once more, The Original Shirley Temple Beverage Co., LLC said it will re-launch the Original Shirley Temple Beverage, with a real cherry inside of every bottle. The Shirley Temple cocktail has been a favorite among Americans for decades. The company's unique bottling procedure inserts a maraschino cherry in every bottle. So the original flavor you remember when you where a kid will be in every bottle. Each bottle neck is specially fitted with a safety restrictor (patent pending). The safety restrictor will keep the cherry in the bottle. Remove it and get the cherry out. Safe and fun! The company plans on sponsoring concerts, sporting events and the like, so look for The Original Shirley Temple Beverage Turbo Beetle with perhaps Ms. Black behind the wheel.CONTACT:The Original Shirley Temple Beverage Co., LLC1-866-2-DRINK-1 866/237-4651newshirleytemple@aol.com http://www.shirleytemplebeverage.com
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Star treatment for Shirley Temple soda pop CNBC's camera crew setting-up for the "Bon Appetite Special" featuring The All American Shirley Temple beverage
Beverage Marketing News Fax
Original Shirley Temple Soda Pop Gets Maraschino Cherry By Richard Davis (Adds details, byline, to previous story) BEVERLY HILLS, Calif.--(BEVERAGE MARKETING)--Sunday, December 19, 2004Shirley Temple, Hollywood's quintessential child star during the 1930s and 1940s, became the ambassador of children, her name has passed into the language as a synonym for cute, smiling, curly-haired, doll-like little girls--and even as the eponym for a non-alcoholic kiddy cocktail served to children and prohibition era adults. This sweet, pink, mocktail with the maraschino cherry was invented in the late 1930's by the bartender at Chasen's Restaurant in Hollywood, for the curly-topped star. A Roy Rogers is the same as a Shirley Temple, except it was made with Coca-Cola instead of 7-up. Chasen's Restaurant was the favorite for many Stars during seven decades of Hollywood history. The close relationship between the classic Hollywood and cocktail culture shows the social and cultural transformation over the century. Cocktail was something people found playful especially during the prohibition that officially started in 1920. Both filmmakers and movie fans enjoyed the sense of playing with fire under the restrictive alcohol laws by watching movie stars on the screen sipping martinis. As Hollywood film directors transformed the everyday life onto the screen, they were also giving birth to many new cocktails naming after the movie starts: Douglas Fairbanks, Ginger Rogers, Mae West, Jean Harlow, Mary Pickford, Will Rogers, Marlene Dietrich and of course Shirley Temple.Shirley Temple's special appeal and immense popularity were without precedent and have never been equaled even today. The child star who acted, danced, and sang her way into the hearts of millions was the sun that shone through the clouds of the depression years. In a series of box-office smashes, Little Shirley Temple dispensed sweetness and light, beguiling her adult audiences and upstaging her adult co-stars in a series of films specially concocted to capitalize on her qualities.By producing the world's first bottled Shirley Temple soft drink one would Shirley have a box-office hit on their hands at least in the supermarket beverage isle. But the diplomat under her married name, Shirley Temple Black vetoed the first lollipop beverage and sued Bradley Scott Weidman personally over his "Shirley T" trademark. Weidman defended his kiddy pop's name by arguing that '"Shirley Temple" has become part of the English language and thus is no longer a trademark. After all, he notes, when bartenders mix up 7-up and grenadine and drop in a cherry to make a Shirley Temple, they do not need Black's permission. Now with a bit of diplomatic negations in place, the popular kids drink previously manufactured by Weidman's company in late 80's and early 90's, will soon be available once more, The Original Shirley Temple Beverage Co., LLC said it will re-launch the Original Shirley Temple Beverage, with a real cherry inside of every bottle. The Shirley Temple cocktail has been a favorite among Americans for decades. The company's unique bottling procedure inserts a maraschino cherry in every bottle. So the original flavor you remember when you where a kid will be in every bottle. Each bottle neck is specially fitted with a safety restrictor (patent pending). The safety restrictor will keep the cherry in the bottle. Remove it and get the cherry out. Safe and fun! The company plans on sponsoring concerts, sporting events and the like, so look for The Original Shirley Temple Beverage Turbo Beetle with perhaps Ms. Black behind the wheel.CONTACT:The Original Shirley Temple Beverage Co., LLC1-866-2-DRINK-1 866/237-4651newshirleytemple@aol.com http://www.shirleytemplebeverage.com
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