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Pit Bull Takes A Big Bite Out Of The Energy Drinks MarketBy Richard Davis (Adds details, byline, to previous story) LOS ANGLES, Calif.--(BEVERAGE MARKETING)--Thursday, February 23, 2006 It's a dog-eat-dog world out there, and energy drinks are no exception to the rule, love them or hate them, consumers are begging for more energizing beverages. One start-up energy drink firm; East LA-based Hip Hop Beverage Corporation has unveiled something to take the bite out of that vicious junk-yard dog in all of us, it's called Pit Bull Energy Drink. The 'macho' testosterone-charged street savvy beverage takes its name from the descendants of the lean muscular bulldogs used in 19th century England for bull baiting and dogfighting, a pit bull is willing to fight with little or no provocation, even owner's have been mauled by their own loving pets. Pit bulls have a high tolerance for pain, making it possible for them to fight on to the point of total exhaustion. Hotel heiress and professional celebrity Paris Hilton's silly pet Chihuahua "Tinkerbell", may be top dog in the news but the controversial pit bull surely comes in second. Like it's name sake Pit Bull Energy Drink has become highly voguish amongst fashionable, affluent, young, urban consumers. California Governor Arnold Schwarzenegger, a former bodybuilder and pit bull owner himself, recently signed a bill allowing California cities and counties to pass ordinances for specific breeds aimed at banning the pit bull. However, pit bull bans involve a category problem, too, because pit bulls, as it happens, aren't a single breed. The name refers to dogs belonging to a number of related breeds, such as the American Staffordshire terrier, the Staffordshire bull terrier, and the American pit bull, all of which sport a square lean muscular body, a short snout, and a sleek, short-haired coat. The bull terrier is the same breed as the Target store mascot and the Anheuser-Busch Spuds MacKenzie dog, the original party animal, who made his debut in a Bud Light beer commercial during the Super Bowl in 1987. Like the Taco Bell dog, he became a marketing sensation almost as fast as you can say, "This Spuds' for you." Every time you turned on the boob tube, there was Spuds with his entourage of beautiful women lounging by the pool, water skiing or riding a nifty skateboard. So far the so-called "killer" dog's image is good for advertisers, and no doubt that Pit Bull Energy Drink is more bark than bite, an attitude in a can, it taste smooth, so you can ignore the "BEWARE of DOG" sign, who says you can't teach an old energy drink new tricks. Pit Bull comes in stylish 8.4 oz. and 16 oz. cans with mean looking junk-yard dog graphic behind a secure chain-link fence. For Hip Hop Beverage Corporation, their "dog food" is the Pit Bull Energy Bar a highly successful line extension. Yes "pit bull-type" dogs are not exactly the candidate for a PETA poster, but when your selling premium energy drinks, you need a tough name that will bite the bullet and not roll-over and play dead in the c-stores or end up in the preverbal dog house. Pit Bull Energy Drink and Energy Bars are available at retailers and on US Military bases. To find out who, let the dogs out bark on over to http://www.hiphopbev.com or http://www.pitbullenergybar.com.CONTACT:THE HIP HOP BEVERAGE CORPORATIONRamon Castillo, 800/686-3697ramon@hiphopbev.comhttp://www.hiphopbev.comhttp://www.pitbullenergybar.com
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Tuesday, May 22, 2007
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Beverage Marketing News Fax
Celsius A Model Soda For Those Who Want To Burn CaloriesBy Richard Davis(Adds details, byline, to previous story)SOUTH BEACH, Florida.--(BEVERAGE MARKETING)--Tuesday, February 14, 2006South Beach, Florida has now gained much notoriety from the popular diet book; The South Beach Diet: The Delicious, Doctor-Designed, Foolproof Plan for Fast and Healthy Weight Loss by Arthur Agatston, but walking down Collins Avenue, every other person appears to be a slender fashion model, so forget Paris, Milan or even New York City, SoBe models may fly away to exotic destinations for photo shoots, but they seem to nest back in South Beach, like pink plastic flamingoes the clubs and discos are flocking with cover girls. But one may beg to ask how do these slender models keep their supermodel figures from going to the plus size overnight with all the tempting sidewalk cafes and fine restaurants around. Well some scientists say it may be due to the temperature, no, not the Fahrenheit degrees outside, South Florida has warm humid weather, that keeps the snow birds flying here every winter, a Mecca for wealthy retires, but staying supermodel thin may be simply due to their super-fast metabolism, their natural slimming ability is how they fit into those tight designer jeans, perhaps its more genetic make-up and the late onset of puberty, than the South Beach diet craze, that burns up excess fat and calories. But what if you could skip the diet thing all-together and burn calories instead with a great tasting soft drink? Well Florida's Elite FX, Inc., has done just that in delivering, Celsius™, the earth's first and only soft drink clinically proven to burn calories. Celsius boosts your metabolism and gives you energy from a combination of thermogenic ingredients that include: green tea with EGCG, ginger, caffeine and micro nutrients. Drinking Celsius won't make you supermodel thin overnight, but it's a step in the right direction. "Celsius is a healthier choice when it comes to soft drinks in that it is clinically proven to burn calories," said Janice Haley, vice president of Marketing at Elite FX. Celsius is clinically proven to fire the body's metabolism naturally, so you can burn more calories than you consume, creating a 'net-negative' effect in calories. Celsius tag-line says it all; 'When you count calories, count backwards'. Celsius comes in three great tasting flavors - Cola, Lemon/Lime and Ginger Ale. Look for the slender blue bottle with the fireball logo at natural food retailers and c-stores or at http://www.drinkcelsius.com.CONTACT: Elite FX, Inc.Janice Haley,prodquestions@elitefxbev.comhttp://www.drinkcelsius.com
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Beverage Marketing News Fax
Celsius A Model Soda For Those Who Want To Burn CaloriesBy Richard Davis(Adds details, byline, to previous story)SOUTH BEACH, Florida.--(BEVERAGE MARKETING)--Tuesday, February 14, 2006South Beach, Florida has now gained much notoriety from the popular diet book; The South Beach Diet: The Delicious, Doctor-Designed, Foolproof Plan for Fast and Healthy Weight Loss by Arthur Agatston, but walking down Collins Avenue, every other person appears to be a slender fashion model, so forget Paris, Milan or even New York City, SoBe models may fly away to exotic destinations for photo shoots, but they seem to nest back in South Beach, like pink plastic flamingoes the clubs and discos are flocking with cover girls. But one may beg to ask how do these slender models keep their supermodel figures from going to the plus size overnight with all the tempting sidewalk cafes and fine restaurants around. Well some scientists say it may be due to the temperature, no, not the Fahrenheit degrees outside, South Florida has warm humid weather, that keeps the snow birds flying here every winter, a Mecca for wealthy retires, but staying supermodel thin may be simply due to their super-fast metabolism, their natural slimming ability is how they fit into those tight designer jeans, perhaps its more genetic make-up and the late onset of puberty, than the South Beach diet craze, that burns up excess fat and calories. But what if you could skip the diet thing all-together and burn calories instead with a great tasting soft drink? Well Florida's Elite FX, Inc., has done just that in delivering, Celsius™, the earth's first and only soft drink clinically proven to burn calories. Celsius boosts your metabolism and gives you energy from a combination of thermogenic ingredients that include: green tea with EGCG, ginger, caffeine and micro nutrients. Drinking Celsius won't make you supermodel thin overnight, but it's a step in the right direction. "Celsius is a healthier choice when it comes to soft drinks in that it is clinically proven to burn calories," said Janice Haley, vice president of Marketing at Elite FX. Celsius is clinically proven to fire the body's metabolism naturally, so you can burn more calories than you consume, creating a 'net-negative' effect in calories. Celsius tag-line says it all; 'When you count calories, count backwards'. Celsius comes in three great tasting flavors - Cola, Lemon/Lime and Ginger Ale. Look for the slender blue bottle with the fireball logo at natural food retailers and c-stores or at http://www.drinkcelsius.com.CONTACT: Elite FX, Inc.Janice Haley,prodquestions@elitefxbev.comhttp://www.drinkcelsius.com
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Perhaps The World's Most EXPEN$IVE Bottled Water: Bling H2O By Richard Davis (Adds details, byline, to previous story) HOLLYWOOD, Calif.--(BEVERAGE MARKETING)--Tuesday, February 7, 2006 Ka-ching, for life in the fast lane you may want to put your money down on a new luxury bottled water from Kevin G. Boyd, Hollywood writer and producer, who is cashing in on the world's most expensive bottled water; at $38 dollars a pop, Paris Hilton may want to buy it for her posh pooch Tinkerbell, in loo of the imported Evian, its called Bling H2O, 'Bling' or 'Bling-Bling' is the slang term, which is used to describe the big diamonds and gold jewelry worn by rap stars. Not to be confused with "The Sopranos" catch-phrase "Bada bing" made famous by the hit HBO television show -- meaning an effortlessly way of getting more bling. Bling was coined by the New Orleans rap family -- Cash Money Millionaires' BG, Baby and Lil' Wayne back in the late 1990's. Bling has crossed over from hip-hop and has turned into mainstream jargon. Bling H2O is cashing in on the hip hop fashion statement which has been featured at many recent celebrity events including the MTV Video Music Awards and television's biggest event, The Emmys. Bling H2O has simply turned up the bling volume for Hollywood celebrities who can afford a flashy limited-edition, frosted, corked bottled water in a 750ml wine bottle, that is decorated with what looks like De Beers diamonds from Zales but are actually Swarovski crystals. "There will be a bottle of Bling H2O in every dressing room at this year's 48th Annual GRAMMY Awards Ceremony in Los Angeles," stated Kevin G. Boyd. Fellow rapper Sean (P. Diddy) Combs of Bad Boy Entertainment, Inc., with his multiple business lines of his Bad Boy Entertainment Group. Bad Boy Records who has produced artists such the late Notorious B.I.G. and his own hip hop street savvy label and apparel line (Sean John) also have an expensive bottled water, but its only served at his celebrity restaurants (Justin's in New York and Atlanta), Justin's elegant house brand of natural spring water is in a cobalt blue champagne bottle, which has its art logo sand-blasted, a style of silver white engraving, that is offered to his restaurant patrons like a fine vintage wine instead of other high-end competitors like Voss water. About $7 dollars at the New York City restaurant, Sean Combs (AKA Puff Daddy, Puffy, and P. Diddy) wears many hats as the entrepreneur behind his music publishing business empire. Combs named his restaurant Justin's after his son to carry on a sense of family tradition so important to him. Combs isn't the only celebrity to put his name on a bottled water product. Donald Trump launched Trump Ice bottled water last year, Sylvester Stallone is now selling his own line of Sly Pure Glacial Water and Suzanne Somers has Somersize Super Oxygenated Water. CONTACT: Bling Beverages Kevin G. Boyd, 310/277-1111 kevin@blingh2o.com http://www.blingh2o.com
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Perhaps The World's Most EXPEN$IVE Bottled Water: Bling H2O By Richard Davis (Adds details, byline, to previous story) HOLLYWOOD, Calif.--(BEVERAGE MARKETING)--Tuesday, February 7, 2006 Ka-ching, for life in the fast lane you may want to put your money down on a new luxury bottled water from Kevin G. Boyd, Hollywood writer and producer, who is cashing in on the world's most expensive bottled water; at $38 dollars a pop, Paris Hilton may want to buy it for her posh pooch Tinkerbell, in loo of the imported Evian, its called Bling H2O, 'Bling' or 'Bling-Bling' is the slang term, which is used to describe the big diamonds and gold jewelry worn by rap stars. Not to be confused with "The Sopranos" catch-phrase "Bada bing" made famous by the hit HBO television show -- meaning an effortlessly way of getting more bling. Bling was coined by the New Orleans rap family -- Cash Money Millionaires' BG, Baby and Lil' Wayne back in the late 1990's. Bling has crossed over from hip-hop and has turned into mainstream jargon. Bling H2O is cashing in on the hip hop fashion statement which has been featured at many recent celebrity events including the MTV Video Music Awards and television's biggest event, The Emmys. Bling H2O has simply turned up the bling volume for Hollywood celebrities who can afford a flashy limited-edition, frosted, corked bottled water in a 750ml wine bottle, that is decorated with what looks like De Beers diamonds from Zales but are actually Swarovski crystals. "There will be a bottle of Bling H2O in every dressing room at this year's 48th Annual GRAMMY Awards Ceremony in Los Angeles," stated Kevin G. Boyd. Fellow rapper Sean (P. Diddy) Combs of Bad Boy Entertainment, Inc., with his multiple business lines of his Bad Boy Entertainment Group. Bad Boy Records who has produced artists such the late Notorious B.I.G. and his own hip hop street savvy label and apparel line (Sean John) also have an expensive bottled water, but its only served at his celebrity restaurants (Justin's in New York and Atlanta), Justin's elegant house brand of natural spring water is in a cobalt blue champagne bottle, which has its art logo sand-blasted, a style of silver white engraving, that is offered to his restaurant patrons like a fine vintage wine instead of other high-end competitors like Voss water. About $7 dollars at the New York City restaurant, Sean Combs (AKA Puff Daddy, Puffy, and P. Diddy) wears many hats as the entrepreneur behind his music publishing business empire. Combs named his restaurant Justin's after his son to carry on a sense of family tradition so important to him. Combs isn't the only celebrity to put his name on a bottled water product. Donald Trump launched Trump Ice bottled water last year, Sylvester Stallone is now selling his own line of Sly Pure Glacial Water and Suzanne Somers has Somersize Super Oxygenated Water. CONTACT: Bling Beverages Kevin G. Boyd, 310/277-1111 kevin@blingh2o.com http://www.blingh2o.com
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Sexy Peppermint, Target Supermodels By Richard Davis(Adds details, byline, to previous story)SAN FRANCISCO, Calif.--(BEVERAGE MARKETING)--Tuesday, February 14, 2006In "Le Femme Fatale" marketing, no one could argue with the success of the very British sounding Victoria's Secret brand of romantic lingerie. However, when Roy Raymond established Victoria's Secret in the San Francisco area in the 1970's he wanted a store image like that of an elegant Victorian boudoir. Perhaps, not unlike the luxury designer perfumes that carry the prestigious Paris-London-Milan, cachet on the box, Victoria's Secret may have simply imitated, or some might say, even faked its British heritage to the extent; it is reported, of giving the store a fashionable London high street address. Victoria's Secret has seen an astonishing growth rate thanks to its British name sake or perhaps its due to the Million Dollar Miracle Bra, besides minting money they have even cloned a British icon, no, not Twiggy, but Altoids, the curiously strong peppermints that where first produced in England at the turn of the 19th century, during the reign of King George III, yes Victoria's Secret ingénue is 'VickiMints', the lip-shaped mints packaged in a tiny tin adorned with the company's signature pink-and-white stripes which has now become 'Sexy Little Mints', thanks to a packaging makeover and face lift there are three new fresh flavors; peppermint, cinnamon and wintergreen that where in all Victoria's Secret stores as of October 2005. The packaging of the mints suggests take 1 or 2 before kissing. The Limited Brands' New York City-based division Victoria's Secret Beauty Corporation, originally developed the line of beauty breath mints for it's Victoria's Secret "in-store" models. The innovative fusion of pure unadulterated peppermint, cinnamon and cool wintergreen and unique shape creates a sexy taste that is complex and delicious. Taking peppermint to its next logical conclusion is another San Francisco area firm, whose founder Rio Miura was inspired on a fishing trip to blend, water and peppermint. Metromint is the original, all-natural mintwater that combines pure water with peppermint for an exhilarating taste, pure and simple. No sweeteners. No calories. No carbs. No preservatives. Using a proprietary technology, Metromint gets its minty refreshing taste using only two natural ingredients: pure, crystal-clear water and natural peppermint. Not only does peppermint provide rapid refreshment and an instant cooling sensation, it also provides several all-natural benefits: mint calms the nerves, soothes and revives the body, stimulates the brain, energizes the senses, increases the appetite, and aids in digestion. Pregnant women with upset stomachs and morning sickness are discovering the soothing all-natural benefits of Metromint. For centuries, mint has been used as a curative: the Romans relied on it for headache relief; Native Americans believed it strengthened the spirit and mind; and the Japanese brew it in tea to increase concentration and productivity. The natural menthol in Metromint freshens the breath, and may also reduce the inflammation in the nasal passages and clear congestion related to colds and allergies. Metromint is the brainchild of husband and wife team Rio Miura and Scott Lowe. Wanting to create an all-natural beverage that cools the body beyond plain water, Miura conceived of Metromint to take advantage of mint's natural cooling properties. Metromint quickly became a leader in a whole new beverage category called mintwater, combining functional and flavored water. Metromint is a product of the San Francisco-based Soma Beverage Company,dedicated to making great-tasting beverages that combine the purest natural ingredients with innovative packaging and extraordinary taste. A bottle of Metromint's peppermint water before a kiss will keep your lips moist and kissable and your breath fresh. CONTACT:Soma Beverage Company, LLCSandra Evans, 415/979-0781 ext. 120Cell 415/596-2089sandra.evans@metromint.comhttp://www.metromint.com
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Sexy Peppermint, Target Supermodels By Richard Davis(Adds details, byline, to previous story)SAN FRANCISCO, Calif.--(BEVERAGE MARKETING)--Tuesday, February 14, 2006In "Le Femme Fatale" marketing, no one could argue with the success of the very British sounding Victoria's Secret brand of romantic lingerie. However, when Roy Raymond established Victoria's Secret in the San Francisco area in the 1970's he wanted a store image like that of an elegant Victorian boudoir. Perhaps, not unlike the luxury designer perfumes that carry the prestigious Paris-London-Milan, cachet on the box, Victoria's Secret may have simply imitated, or some might say, even faked its British heritage to the extent; it is reported, of giving the store a fashionable London high street address. Victoria's Secret has seen an astonishing growth rate thanks to its British name sake or perhaps its due to the Million Dollar Miracle Bra, besides minting money they have even cloned a British icon, no, not Twiggy, but Altoids, the curiously strong peppermints that where first produced in England at the turn of the 19th century, during the reign of King George III, yes Victoria's Secret ingénue is 'VickiMints', the lip-shaped mints packaged in a tiny tin adorned with the company's signature pink-and-white stripes which has now become 'Sexy Little Mints', thanks to a packaging makeover and face lift there are three new fresh flavors; peppermint, cinnamon and wintergreen that where in all Victoria's Secret stores as of October 2005. The packaging of the mints suggests take 1 or 2 before kissing. The Limited Brands' New York City-based division Victoria's Secret Beauty Corporation, originally developed the line of beauty breath mints for it's Victoria's Secret "in-store" models. The innovative fusion of pure unadulterated peppermint, cinnamon and cool wintergreen and unique shape creates a sexy taste that is complex and delicious. Taking peppermint to its next logical conclusion is another San Francisco area firm, whose founder Rio Miura was inspired on a fishing trip to blend, water and peppermint. Metromint is the original, all-natural mintwater that combines pure water with peppermint for an exhilarating taste, pure and simple. No sweeteners. No calories. No carbs. No preservatives. Using a proprietary technology, Metromint gets its minty refreshing taste using only two natural ingredients: pure, crystal-clear water and natural peppermint. Not only does peppermint provide rapid refreshment and an instant cooling sensation, it also provides several all-natural benefits: mint calms the nerves, soothes and revives the body, stimulates the brain, energizes the senses, increases the appetite, and aids in digestion. Pregnant women with upset stomachs and morning sickness are discovering the soothing all-natural benefits of Metromint. For centuries, mint has been used as a curative: the Romans relied on it for headache relief; Native Americans believed it strengthened the spirit and mind; and the Japanese brew it in tea to increase concentration and productivity. The natural menthol in Metromint freshens the breath, and may also reduce the inflammation in the nasal passages and clear congestion related to colds and allergies. Metromint is the brainchild of husband and wife team Rio Miura and Scott Lowe. Wanting to create an all-natural beverage that cools the body beyond plain water, Miura conceived of Metromint to take advantage of mint's natural cooling properties. Metromint quickly became a leader in a whole new beverage category called mintwater, combining functional and flavored water. Metromint is a product of the San Francisco-based Soma Beverage Company,dedicated to making great-tasting beverages that combine the purest natural ingredients with innovative packaging and extraordinary taste. A bottle of Metromint's peppermint water before a kiss will keep your lips moist and kissable and your breath fresh. CONTACT:Soma Beverage Company, LLCSandra Evans, 415/979-0781 ext. 120Cell 415/596-2089sandra.evans@metromint.comhttp://www.metromint.com
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Caffe Del Mar Launches Appetite Suppressant Iced Coffee Available At 7-Eleven Stores By Richard Davis(Adds details, byline, to previous story)DEL MAR, Calif.--(BEVERAGE MARKETING)--Tuesday, January 10, 2006Yes there is the South Beach Diet, the Beverly Hills Diet and now there is the Del Mar Diet, well the makers of Frappio™ Espresso Latte; the Caffe Del Mar® Company have invented a new way to double shot your diet, a delicious way to reduce your hunger pains, gain energy and stay alert, with a caffeine fortified iced coffee brew that will take you around the track and back literally, Frappio is the world's first iced coffee with an extra 288 milligram shot of pure Adrenaline heart pumping caffeine, about what you would get in three or more cans of a typical energy drink. Frappio is a full-bodied rich Turkish and Sumatran coffee with no bitterness, packed in a stylish 444 milliliter tall slender energy drink can. Ashwangandha ( U.S. Patent Number 6,713,092) is the secret slimming and natural appetite suppressing ingredient added to this iced coffee brew, which makes for a very sexy slimming libation, that has become popular with young women. These so called teenage 'rocket girls' gulp down energy drinks to help them shed their pre-teen baby fat. "Frappio is delicious and taste like a fine imported European coffee, but instead it gives you that extra caffeine buzz," said Renneé Godden-Gonzales, a part time actress and resident of La Jolla, California whose on screen credits include the hard-edge drug thriller TRAFFIC, staring Michael Douglas and Catherine Zeta-Jones. Recently she tried the caffeinated brew out of curiosity. "It won't slow you down," she said. "It makes you feel refreshed and alert, and not so over-clocked and wired, the way you get when you empty too many cans of Red Bull, plus Frappio cut my hunger carvings all day." Caffe Del Mar founder and CEO, Paul Taparauskas is particularly proud of Frappio, his most innovative product to date. Frappio is a very good iced coffee, with a kick. Frappio represents the beginning of a movement that is emerging with caffeinated, high energy beverages. "Frappio is brain and race track fuel, that won't let you down, I got the idea at the Del Mar race track, seeing the winning jockey's spiking their vanilla slim fast shakes with freeze dried instant coffee, when 'lightning struck'," said Taparauskas, "Fat-tired overweight Jockey's don't win horse races for their owners, I bet they have to stay as thin as supermodels, so I thought to myself, 'How can I bottle up this jockey Java drink and market it to the rest of the world via c-stores?' We're a small coffee design house sitting on a huge idea" buzzed Taparauskas. "Frappio is the Del Mar diet in a tall slim can, but so much more. I like to think of it as an instant appetite regulator." Taparauskas likes to say, 'The high spirited thorough-bred that came in that day was Frappio'. CONTACT:Caffe Del Mar CompanyPaul Taparauskas, 858/481-1112paul@caffedelmar.comhttp://www.caffedelmar.com
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Caffe Del Mar Launches Appetite Suppressant Iced Coffee Available At 7-Eleven Stores By Richard Davis(Adds details, byline, to previous story)DEL MAR, Calif.--(BEVERAGE MARKETING)--Tuesday, January 10, 2006Yes there is the South Beach Diet, the Beverly Hills Diet and now there is the Del Mar Diet, well the makers of Frappio™ Espresso Latte; the Caffe Del Mar® Company have invented a new way to double shot your diet, a delicious way to reduce your hunger pains, gain energy and stay alert, with a caffeine fortified iced coffee brew that will take you around the track and back literally, Frappio is the world's first iced coffee with an extra 288 milligram shot of pure Adrenaline heart pumping caffeine, about what you would get in three or more cans of a typical energy drink. Frappio is a full-bodied rich Turkish and Sumatran coffee with no bitterness, packed in a stylish 444 milliliter tall slender energy drink can. Ashwangandha ( U.S. Patent Number 6,713,092) is the secret slimming and natural appetite suppressing ingredient added to this iced coffee brew, which makes for a very sexy slimming libation, that has become popular with young women. These so called teenage 'rocket girls' gulp down energy drinks to help them shed their pre-teen baby fat. "Frappio is delicious and taste like a fine imported European coffee, but instead it gives you that extra caffeine buzz," said Renneé Godden-Gonzales, a part time actress and resident of La Jolla, California whose on screen credits include the hard-edge drug thriller TRAFFIC, staring Michael Douglas and Catherine Zeta-Jones. Recently she tried the caffeinated brew out of curiosity. "It won't slow you down," she said. "It makes you feel refreshed and alert, and not so over-clocked and wired, the way you get when you empty too many cans of Red Bull, plus Frappio cut my hunger carvings all day." Caffe Del Mar founder and CEO, Paul Taparauskas is particularly proud of Frappio, his most innovative product to date. Frappio is a very good iced coffee, with a kick. Frappio represents the beginning of a movement that is emerging with caffeinated, high energy beverages. "Frappio is brain and race track fuel, that won't let you down, I got the idea at the Del Mar race track, seeing the winning jockey's spiking their vanilla slim fast shakes with freeze dried instant coffee, when 'lightning struck'," said Taparauskas, "Fat-tired overweight Jockey's don't win horse races for their owners, I bet they have to stay as thin as supermodels, so I thought to myself, 'How can I bottle up this jockey Java drink and market it to the rest of the world via c-stores?' We're a small coffee design house sitting on a huge idea" buzzed Taparauskas. "Frappio is the Del Mar diet in a tall slim can, but so much more. I like to think of it as an instant appetite regulator." Taparauskas likes to say, 'The high spirited thorough-bred that came in that day was Frappio'. CONTACT:Caffe Del Mar CompanyPaul Taparauskas, 858/481-1112paul@caffedelmar.comhttp://www.caffedelmar.com
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Cadbury Schweppes Welcomes Former Beverage Favorite: Hawaiian Punch; Now In The New Innovative GoPouchBy Richard Davis (Adds details, byline, to previous story) Punch Bowl, Hawaii--(BEVERAGE MARKETING)--Tuesday, November 22, 2005 The lava-hot pouch market is riding high in the saddle for Ron Berman, President, CEO and founder of SaddleSprings Beverage Company, the inventor of the GoPouch, who is like a Paniolo, or, Hawaiian cowboy, riding the wave of the GoPouch, the patented stirrup shaped pouch that is making Hawaiian Punch a household name again. You punch the straw in and take a sip of the sunset red tropical Hawaiian Punch in the GoPouch for the first time - ahhh-loha, this is what comes to mind when you think of this volcanic island paradise. In 1934 A.W. Leo, Tom Yates and Ralph Harrison developed the pineapple fruit juice-based Hawaiian Punch formula in a converted garage in Fullerton, California. Later, Reuben P. Hughes purchased the company with other investors in 1946, and renamed it the Pacific Hawaiian Products Company and made Hawaiian Punch into a national brand. "The GoPouch brings an unprecedented graphic package design to the Hawaiian Punch series, a totally new platform, revolutionizing the distribution of the brand's domestic and overseas marketing," says Roger Cunningham, vice-president for Torrance, Calif.-based, SaddleSprings Beverage Co., said in a joint statement with Ron Berman. In a hastily arranged acquisition RJ Reynolds Company acquired Hawaiian Punch for approximately $40 million in 1963. In 1981, the business was transferred to Del Monte, a wholly owned subsidiary of RJR. Del Monte grew the Hawaiian Punch business and introduced several new products, such as a powder version, soft drinks and other flavors for the brand. Procter & Gamble Co. (P&G) acquired the Hawaiian Punch business from Del Monte in 1990. Following the acquisition, P&G doubled the size of the concentrate business and established the gallon as the leading shelf-stable juice drink package. P&G also created several convenient packages for food and convenience store delivery. On May 15, 1999, Cadbury Schweppes, acquired all rights to the Hawaiian Punch brand from P&G for $203 million. Dr Pepper/Seven Up, Inc., Cadbury Schweppes' largest beverage subsidiary, owns the Hawaiian Punch trademarks, produces the concentrate, and markets it in fountain, can and bottle products. Today, the Hawaiian Punch brand has a consumer awareness higher than almost any US soft drink on the market and continues to experience exceptional growth in both the juice and carbonated soft drink categories. In addition, a growing number of pre-teen and tween consumers (the lions-share of the kids who drink branded beverages beyond moo-juice) insist on drinking their Hawaiian Punch straight from the GoPouch, which is a natural compliment for mom's home-made P&J (peanut-butter & jelly) take-to-school sandwich lunches. The main ingredients of the first Hawaiian Punch recipe were first shipped from the Hawaiian Islands, thus the origin of the name. "The real beauty of the packaging is in the design," says Bob Scherer, vice president of CL&D Digital, a fast package and label printer in Delafield, Wisconsin. "The GoPouch is convenient – perfect for when you're on the go, and waste is minimal." The GoPouch is truly paradise found for Hawaiian Punch consumers. The GoPouch is now available in a 296 mL Big Kahuna size and SaddleSprings plans to add a new multi-serve pouch world-wide in 2006 called EZPouch with an easy twist cap! To see the GoPouch round-up mossy on down to http://www.saddlesprings.com. CONTACT:SaddleSprings Beverage CompanyRon Berman, 310/782-9898rberman@saddlesprings.comhttp://www.saddlesprings.com
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Cadbury Schweppes Welcomes Former Beverage Favorite: Hawaiian Punch; Now In The New Innovative GoPouchBy Richard Davis (Adds details, byline, to previous story) Punch Bowl, Hawaii--(BEVERAGE MARKETING)--Tuesday, November 22, 2005 The lava-hot pouch market is riding high in the saddle for Ron Berman, President, CEO and founder of SaddleSprings Beverage Company, the inventor of the GoPouch, who is like a Paniolo, or, Hawaiian cowboy, riding the wave of the GoPouch, the patented stirrup shaped pouch that is making Hawaiian Punch a household name again. You punch the straw in and take a sip of the sunset red tropical Hawaiian Punch in the GoPouch for the first time - ahhh-loha, this is what comes to mind when you think of this volcanic island paradise. In 1934 A.W. Leo, Tom Yates and Ralph Harrison developed the pineapple fruit juice-based Hawaiian Punch formula in a converted garage in Fullerton, California. Later, Reuben P. Hughes purchased the company with other investors in 1946, and renamed it the Pacific Hawaiian Products Company and made Hawaiian Punch into a national brand. "The GoPouch brings an unprecedented graphic package design to the Hawaiian Punch series, a totally new platform, revolutionizing the distribution of the brand's domestic and overseas marketing," says Roger Cunningham, vice-president for Torrance, Calif.-based, SaddleSprings Beverage Co., said in a joint statement with Ron Berman. In a hastily arranged acquisition RJ Reynolds Company acquired Hawaiian Punch for approximately $40 million in 1963. In 1981, the business was transferred to Del Monte, a wholly owned subsidiary of RJR. Del Monte grew the Hawaiian Punch business and introduced several new products, such as a powder version, soft drinks and other flavors for the brand. Procter & Gamble Co. (P&G) acquired the Hawaiian Punch business from Del Monte in 1990. Following the acquisition, P&G doubled the size of the concentrate business and established the gallon as the leading shelf-stable juice drink package. P&G also created several convenient packages for food and convenience store delivery. On May 15, 1999, Cadbury Schweppes, acquired all rights to the Hawaiian Punch brand from P&G for $203 million. Dr Pepper/Seven Up, Inc., Cadbury Schweppes' largest beverage subsidiary, owns the Hawaiian Punch trademarks, produces the concentrate, and markets it in fountain, can and bottle products. Today, the Hawaiian Punch brand has a consumer awareness higher than almost any US soft drink on the market and continues to experience exceptional growth in both the juice and carbonated soft drink categories. In addition, a growing number of pre-teen and tween consumers (the lions-share of the kids who drink branded beverages beyond moo-juice) insist on drinking their Hawaiian Punch straight from the GoPouch, which is a natural compliment for mom's home-made P&J (peanut-butter & jelly) take-to-school sandwich lunches. The main ingredients of the first Hawaiian Punch recipe were first shipped from the Hawaiian Islands, thus the origin of the name. "The real beauty of the packaging is in the design," says Bob Scherer, vice president of CL&D Digital, a fast package and label printer in Delafield, Wisconsin. "The GoPouch is convenient – perfect for when you're on the go, and waste is minimal." The GoPouch is truly paradise found for Hawaiian Punch consumers. The GoPouch is now available in a 296 mL Big Kahuna size and SaddleSprings plans to add a new multi-serve pouch world-wide in 2006 called EZPouch with an easy twist cap! To see the GoPouch round-up mossy on down to http://www.saddlesprings.com. CONTACT:SaddleSprings Beverage CompanyRon Berman, 310/782-9898rberman@saddlesprings.comhttp://www.saddlesprings.com
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Beverage Marketing News Fax
The "Plastic Can" Sees Clear Sailing Ahead For FlavH20 Line Of Fruit WatersBy Richard Davis (Adds details, byline, to previous story)BEVERLY HILLS, Calif.--(BEVERAGE MARKETING)--Saturday, November 5, 2005When Kokichi Mikimoto discovered the secret to culturing pearls in 1893, he opened a pearl-growing farm to attract tourist and hired young beautiful Japanese girls to pretend to dive for pearls, even though no such labor-intensive method of pearl oyster collection was necessary to harvest the cultured pearls. However, when occidental tourists became shocked at the divers open nakedness, Mikimoto simply made his pearl divers wear a conservative white outfit, that ironically, when it got wet, it became semi-transparent, it was later adopted by 'natural' pearl divers and was reputedly designed by Mikimoto himself. Mikimoto's other cultural contribution to the Japanese cultured pearl monopoly, emphasized no modesty at all; the 1960's canned oyster with a real cultured pearl inside, packed in a see through can, the plastic transparent can contained a real oyster and 99% of the time a real peal inside the oyster when you opened it, a real gem of a deal; about buck or two back then, but not as sexy as the Mikimoto pearl island dive show for tourist. But just as shocking to the environmentalist movement, was the introduction Coke's line of flavored waters in the plastic transparent can, the PETainer introduced in the early 1980s by the "Pink Panther" of plastics; Owens-Illinois. This stylishly hip container saw limited success for Coca-Cola, and was dubbed an eco-bad guy by save-the-earth groups protesting the use of the PET body, aluminum top, and PVC label; too may different components did not make for ease of recycling, but this didn't stop Owens-Illinois from reintroducing this pearl of a beverage package as a multi-layer injection-molded container in 2002. With the world as its oyster, the O-I can was bound to show up some place after quietly making an un-easy recycling green peace with the cans environmental naysayers. In the United States containers and packaging accounted for only 32 percent of municipal solid wastes by weight in 2003, according to the Environmental Protection Agency. Its latest reincarnation, is the FlavH20 water line, a 11.9-oz. "plastic-can", version with a full-body shrink label. Attention apple lovers, there is nothing sweeter than tasting an organically grown apple on a crisp fall day, now if your idea of great apple flavor is the red waxed fruit from the supermarket, forget it, Apple FlavH2O is like biting into that Granny Smith heirloom variety, thanks to that chance seedling grown by Marie Ana (Granny) Smith picked right off her tree. Apple FlavH2O's stunning graphics are like seeing just picked fruit. William Tell, would need to aim a little higher to improve on this chic and fashionable package with the apple nirvana inside. The Peach FlavH2O is like tasting a mouth-watering fuzzy Georgia peach for the very first time. The Pineapple FlavH2O makes you think your at a Hawaiian Luau doing the Hula. The Orange FlavH2O is like a trip to a fragrant Florida citrus grove, but with out getting lost in Disney World traffic. It's a small world for the "plastic-can" for now, but that could change overnight, just look at what energy drink manufactures did for the 250 ml size can. Best of all the "plastic can" can go right into 12 oz can vending machines with no retro fit, what-so-ever. CONTACT:Najaro GroupSally Ng, 888/625-2763sally@najaro.comhttp://www.najaro.com
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Beverage Marketing News Fax
The "Plastic Can" Sees Clear Sailing Ahead For FlavH20 Line Of Fruit WatersBy Richard Davis (Adds details, byline, to previous story)BEVERLY HILLS, Calif.--(BEVERAGE MARKETING)--Saturday, November 5, 2005When Kokichi Mikimoto discovered the secret to culturing pearls in 1893, he opened a pearl-growing farm to attract tourist and hired young beautiful Japanese girls to pretend to dive for pearls, even though no such labor-intensive method of pearl oyster collection was necessary to harvest the cultured pearls. However, when occidental tourists became shocked at the divers open nakedness, Mikimoto simply made his pearl divers wear a conservative white outfit, that ironically, when it got wet, it became semi-transparent, it was later adopted by 'natural' pearl divers and was reputedly designed by Mikimoto himself. Mikimoto's other cultural contribution to the Japanese cultured pearl monopoly, emphasized no modesty at all; the 1960's canned oyster with a real cultured pearl inside, packed in a see through can, the plastic transparent can contained a real oyster and 99% of the time a real peal inside the oyster when you opened it, a real gem of a deal; about buck or two back then, but not as sexy as the Mikimoto pearl island dive show for tourist. But just as shocking to the environmentalist movement, was the introduction Coke's line of flavored waters in the plastic transparent can, the PETainer introduced in the early 1980s by the "Pink Panther" of plastics; Owens-Illinois. This stylishly hip container saw limited success for Coca-Cola, and was dubbed an eco-bad guy by save-the-earth groups protesting the use of the PET body, aluminum top, and PVC label; too may different components did not make for ease of recycling, but this didn't stop Owens-Illinois from reintroducing this pearl of a beverage package as a multi-layer injection-molded container in 2002. With the world as its oyster, the O-I can was bound to show up some place after quietly making an un-easy recycling green peace with the cans environmental naysayers. In the United States containers and packaging accounted for only 32 percent of municipal solid wastes by weight in 2003, according to the Environmental Protection Agency. Its latest reincarnation, is the FlavH20 water line, a 11.9-oz. "plastic-can", version with a full-body shrink label. Attention apple lovers, there is nothing sweeter than tasting an organically grown apple on a crisp fall day, now if your idea of great apple flavor is the red waxed fruit from the supermarket, forget it, Apple FlavH2O is like biting into that Granny Smith heirloom variety, thanks to that chance seedling grown by Marie Ana (Granny) Smith picked right off her tree. Apple FlavH2O's stunning graphics are like seeing just picked fruit. William Tell, would need to aim a little higher to improve on this chic and fashionable package with the apple nirvana inside. The Peach FlavH2O is like tasting a mouth-watering fuzzy Georgia peach for the very first time. The Pineapple FlavH2O makes you think your at a Hawaiian Luau doing the Hula. The Orange FlavH2O is like a trip to a fragrant Florida citrus grove, but with out getting lost in Disney World traffic. It's a small world for the "plastic-can" for now, but that could change overnight, just look at what energy drink manufactures did for the 250 ml size can. Best of all the "plastic can" can go right into 12 oz can vending machines with no retro fit, what-so-ever. CONTACT:Najaro GroupSally Ng, 888/625-2763sally@najaro.comhttp://www.najaro.com
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